This presentation was created to give you some solid ideas of how to get your business seen by more potential customers.

1. 10 Ways to Attract New Customers Using10 Ways to Attract New Customers Using
the Internetthe Internet
How to Align Your Biz with More CustomersHow to Align Your Biz with More Customers
Brought to you
by Erica LeggetteErica Leggette
- Independent Web Professional and Consultant to Local
Business Owners & Professionals-

2. ØMost Consumers Search for Local Products and Services Online
ØApproximately 35% of All Internet Searches are LOCAL
ØAlmost 250 Million Searches Performed Per Day on GOOGLE Alone
ØOnline Marketing is Predicted to be 15% of All Media Ad Spending in
2013
Facts:Facts: About Today's Local ConsumersAbout Today's Local Consumers

3. Internet Technology is GREAT,
But It Has Definitely Caused
Problems for Some Local
Businesses…
Local Consumers are more internet savvy today than everLocal Consumers are more internet savvy today than ever
before & it's onlybefore & it's only increasingincreasing!!

4. ØConsumers CHOOSE Online Searches Instead of Yellow Pages and
Newspapers When Looking for Local Products & Services
ØSome Businesses STILL CHOOSE to Spend Thousands of Dollars
on Traditional Advertising Methods that Are No Longer
Effective
ØSome Businesses STILL CHOOSE to Not Invest in Online
Marketing Methods
ØSome Businesses STILL CHOOSE to Believe They Can Make It
Without Innovating
Here’s Why…Here’s Why…

5. Local Businesses are STRUGGLING to Get New and
Repeat Customers While Expenses Keep On
Rising & Profits Declining!
And as a result…And as a result…

6. Here Are 10 WaysHere Are 10 Ways
You Can Connect With
Your Local Consumers
Using The Internet

7. ØWork to Gain Better Search Engine Rankings
ØSearch Engine Optimize Your Website Using On-Site
Techniques
ØSearch Engine Optimize Your Website Using Off-Site
Techniques
ØClaim, Verify, and Optimize Your Google Places Listing
1. Local SearchLocal Search Engine VisibilityEngine Visibility

8. ØA Professional, Clean Layout
ØA Lead Capture System Integrated
ØA Strong Call-To-Action
ØFresh, Relevant Content (Blog / Articles)
2.2. Profitable WebsiteProfitable Website
Your Website Should
Have...

9. Ø Email Marketing is Cost-Effective, Automated, and Easy to Deliver
Ø Email Marketing Helps You Build Trust and Credibility
Ø Email Marketing Allows You to Generate Business on Auto-pilot 24/7
Ø Email Marketing Statistics are Simple to Track
3.3. Email MarketingEmail Marketing
The Money Is In The LIST!

10. ØThere are Approximately 4 BILLION4 BILLION Mobile Users Worldwide
ØBy 2014, “Mobile” Internet Usage is Expected to Exceed
“Desktop PC” Internet Usage
ØBusiness Websites MUST Be Mobile Optimized to Accommodate
Mobile Internet Users
ØUtilize Text Message Marketing to Promote and Connect with
Your Local Audience
4.4. Mobile MarketingMobile Marketing

11. Ø Social Media Networking Sites Have Taken the Internet by Storm
Ø Consumers Spend Time on Social Media Sites Every Single Day
Ø Building Relationships Using Sites Such as Facebook , Twitter, LinkedIn,
and YouTube is Crucial for Your Business
5.5. Social MediaSocial Media
Hang Out With Your Customers and Prospects Online

12. Ø Online Videos Help You Develop Trust and Expert Status
Ø Videos Run on Auto-pilot and Set You Apart from Your Competitors
Ø Videos Increase Traffic to Your Website
Ø Videos Increase Conversion Rates
6.6. Video MarketingVideo Marketing
Online Videos are HOT!!!

13. Ø Write Keyword-Optimized Articles & Blog Posts Related to Your
Industry
Ø Write Keyword-Optimized Press Releases
Ø Distribute Content to Online Directories to Drive Traffic Back to
Your Website
7.7.Online Content Creation &Online Content Creation &
DistributionDistribution
The Internet Revolves Around CONTENT…

14. Ø A Bad Online Reputation Can Negatively Impact Your Business
Ø Pay Attention to What is Being Said About Your Business Online
Ø Respond Promptly and Handle All Negative Remarks
Ø Implement Strategies to Build POSITIVE Reviews About Your Business
8.8. Online Reputation ManagementOnline Reputation Management
Do You Know What People Say About Your Business
Online?

15. Ø Classified Ad Sites are Free or Have a Very Low Cost
Ø Craigslist is One of the Most Popular Online Classified Sites
Ø Optimize Your Ads by Implementing Proper Keywords So They
Show Up in the Search Engines
Ø Add Images to Your Ads to Make Them More Attractive to
Consumers
9.9. Online Classified AdsOnline Classified Ads

16. Ø Paid Online Advertising is An Effective Way to Gain More Exposure
Ø Pay-Per-Click (PPC) is One of the Most Popular Paid Advertising
Methods
Ø Facebook Also Has a Paid Advertising Platform to Help You Gain More
Exposure
……......this is just to name a fewthis is just to name a few
10.10. Paid Online AdvertisingPaid Online Advertising

17. Thank you for taking the time to view thisThank you for taking the time to view this
presentation. I hope it gave you some insight onpresentation. I hope it gave you some insight on
how you can improve your business.how you can improve your business.
Erica LeggetteErica Leggette
- Independent Web Professional and Consultant to Small
Business Owners & Professionals-
You can reach me at:
EricaLeggette.com
Contact Me Today!
(478) 238-3165(478) 238-3165
ContactMe@EricaLeggette.comContactMe@EricaLeggette.com
If you are interested in connecting and
discussing in more detail ways your
business can increase sales and
exposure....
Now.....that's it for now folks! Stay tuned for future information!