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Problem:  how to find creative ideas? Company, which needs  creative ideas
Problem:  how to find creative ideas? Company, which needs  creative ideas There are  2 ways . They are the same since the 19 th  century  when Advertising agencies were born:
Problem:  how to find creative ideas? Company, which needs  creative ideas ask 1 Agency that you choose to work for you 1 st  way There are  2 ways . They are the same since the 19 th  century  when Advertising agencies were born:
Problem:  how to find creative ideas? Company, which needs  creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd   agency ask 4 th   agency to call a Pitch ask 5 th   agency 1 st  way 2 nd  way There are  2 ways . They are the same since the 19 th  century  when Advertising agencies were born:
Problem:  how to find creative ideas? Company, which needs  creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd   agency ask 4 th   agency to call a Pitch ask 5 th   agency 1 st  way 2 nd  way There are  2 ways . They are the same since the 19 th  century  when Advertising agencies were born: In the  21 st  century , in the era of internet those 2 ways generate…  “ Limited Creativity”  :(
Solution:  ask the world!
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read from all around the planet (12 languages :) 1
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs  &  Publish their creative Solutions 2
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs  &  Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3
Solution:  ask the world! Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs  &  Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
Solution:  ask the world! BootB = “Unlimited Creativity”  ;) Companies (buyers of creativity) Publish their creative Briefs on  BootB.com  that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs  &  Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
Why to use BootB:  creative department
Why to use BootB:  creative department CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative department CLUSTER 2: Freelancers CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative department CLUSTER 3: Professionals  (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative department CLUSTER 4: Agencies CLUSTER 3: Professionals  (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative department More than  10 000 Creative Sources  from  118 countries .  Do you know a more  powerful  creative department ? CLUSTER 4: Agencies CLUSTER 3: Professionals  (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents  (“wannabecreators” : )
Why to use BootB:  creative skills
Any challenge where  creativity  is the key success factor will be solved 4 main  categories  : Why to use BootB:  creative skills
ATL (mass) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Any challenge where  creativity  is the key success factor will be solved 4 main  categories  : Why to use BootB:  creative skills
ATL (mass) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BTL  (tailor-made) ADVERTISING Any challenge where  creativity  is the key success factor will be solved 4 main  categories  : Why to use BootB:  creative skills
ATL (mass) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BTL  (tailor-made) ADVERTISING Any challenge where  creativity  is the key success factor will be solved 4 main  categories  : Why to use BootB:  creative skills
ATL (mass) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BTL  (tailor-made) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],SPECIFIC CREATION Any challenge where  creativity  is the key success factor will be solved 4 main  categories  : Why to use BootB:  creative skills
ATL (mass) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BTL  (tailor-made) ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],SPECIFIC CREATION Any challenge where  creativity  is the key success factor will be solved Try now to combine these  20   sub-categories . How  many options  for creation you have with us? :) 4 main  categories  : Why to use BootB:  creative skills
Why to use BootB:  simple process 100% ON-line
1.  register  on www.BootB.com Why to use BootB:  simple process 100% ON-line
2. write your  Brief  online (using the 8-steps form) 1. Registration Why to use BootB:  simple process 100% ON-line
3. Make secure  money  transfer (choosing your preferable option from 3 available) 1. Registration 2. Briefing Why to use BootB:  simple process 100% ON-line
4. look through all  Solutions 1. Registration 2. Briefing 3. Payment  Why to use BootB:  simple process 100% ON-line
5. choose which Solution is the  Best 1. Registration 2. Briefing 3. Payment  4. List of Solutions Why to use BootB:  simple process 100% ON-line
6. get  Intellectual Property 1. Registration 2. Briefing 3. Payment  4. List of Solutions 5. Winner announcement Why to use BootB:  simple process 100% ON-line
1. Registration 2. Briefing 3. Payment  4. List of Solutions 5. Winner announcement 6. Assignment of IP Why to use BootB:  simple process All you need is a computer with an  internet connection ! 100% ON-line
How to use BootB:  success factors x y z
X : The  Brief .  You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal  clear  and  inspiring ! How to use BootB:  success factors x y z
X : The  Brief .  You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal  clear  and  inspiring ! How to use BootB:  success factors x y z y : The  Budget .  You decide how  much  will the author of the  best  Solution get.  (The minimum is $1000… only because of transaction costs :)
X : The  Brief .  You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal  clear  and  inspiring ! How to use BootB:  success factors x y z y : The  Budget .  You decide how  much  will the author of the  best  Solution get.  (The minimum is $1000… only because of transaction costs :)   z : The  Timeframe .  You define for how  long  Creators can submit their  ideas  in response to your Brief. (It can be from 7 to 180 days)
Adjust these  variables  in order to get the  maximum ! X : The  Brief . How to use BootB:  success factors x y z y : The  Budget . z : The  Timeframe . Bureaucracy  Creativity
Feedback:  Brands’ opinion *
“ BootB holds  fantastic potential  to open an entire world of creative talent to companies that work with creativity as a core brand value.” Mads Nipper –  Executive Vice President, Markets & Products Feedback:  Brands’ opinion *
“ Usually you will be presented with 4 or 5 ideas - with BootB we had over  110 ! And for a global organization it is great to be able consider ideas that are  truly from around the world .” Richard Beighton - Head of Fundraising Services, PSD Feedback:  Brands’ opinion *
"I liked BootB at first sight like I did with Ipod…   It can become the  next generation of creative tool . And we plan to use it magazine after magazine." Fabrizio D'Angelo - Head of International Feedback:  Brands’ opinion *
“ Though this new marketplace we will get access to new creative tendencies, which will  quickly and timely  respond to our needs.“ Jérôme Saigot –  Marketing Director Feedback:  Brands’ opinion *
Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to  optimize limited marketing budgets  and receive very qualitative creative proposals from professionals of every nationality.“ Feedback:  Brands’ opinion *
"BootB holds  fantastic potential  to open an entire world of creative talent to companies that work with creativity as a core brand value.” “ Though this new marketplace we will get access to new creative tendencies, which will  quickly and timely  respond to our needs.“ “ Usually you will be presented with 4 or 5 ideas - with BootB we had over  110 ! And for a global organization it is great to be able consider ideas that are  truly from around the world .” "I liked BootB at first sight like I did with Ipod…   It can become the  next generation of creative tool . And we plan to use it magazine after magazine." Mads Nipper –  Executive Vice President, Markets & Products Jérôme Saigot –  Marketing Director Richard Beighton - Head of Fundraising Services, PSD Fabrizio D'Angelo - Head of International Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to  optimize limited marketing budgets  and receive very qualitative creative proposals from professionals of every nationality.“ Feedback:  Brands’ opinion * P.S.: You can read full texts on the  Testimonials  page on www.BootB.com
!  &  ? When do you  start ! [email_address] ?

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BootB - Unlimited Creativity

  • 1.  
  • 2. Problem: how to find creative ideas? Company, which needs creative ideas
  • 3. Problem: how to find creative ideas? Company, which needs creative ideas There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
  • 4. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you 1 st way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
  • 5. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
  • 6. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born: In the 21 st century , in the era of internet those 2 ways generate… “ Limited Creativity” :(
  • 7. Solution: ask the world!
  • 8. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1
  • 9. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2
  • 10. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3
  • 11. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
  • 12. Solution: ask the world! BootB = “Unlimited Creativity” ;) Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
  • 13. Why to use BootB: creative department
  • 14. Why to use BootB: creative department CLUSTER 1: Creative talents (“wannabecreators” : )
  • 15. Why to use BootB: creative department CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  • 16. Why to use BootB: creative department CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  • 17. Why to use BootB: creative department CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  • 18. Why to use BootB: creative department More than 10 000 Creative Sources from 118 countries . Do you know a more powerful creative department ? CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
  • 19. Why to use BootB: creative skills
  • 20. Any challenge where creativity is the key success factor will be solved 4 main categories : Why to use BootB: creative skills
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  • 26. Why to use BootB: simple process 100% ON-line
  • 27. 1. register on www.BootB.com Why to use BootB: simple process 100% ON-line
  • 28. 2. write your Brief online (using the 8-steps form) 1. Registration Why to use BootB: simple process 100% ON-line
  • 29. 3. Make secure money transfer (choosing your preferable option from 3 available) 1. Registration 2. Briefing Why to use BootB: simple process 100% ON-line
  • 30. 4. look through all Solutions 1. Registration 2. Briefing 3. Payment Why to use BootB: simple process 100% ON-line
  • 31. 5. choose which Solution is the Best 1. Registration 2. Briefing 3. Payment 4. List of Solutions Why to use BootB: simple process 100% ON-line
  • 32. 6. get Intellectual Property 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement Why to use BootB: simple process 100% ON-line
  • 33. 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement 6. Assignment of IP Why to use BootB: simple process All you need is a computer with an internet connection ! 100% ON-line
  • 34. How to use BootB: success factors x y z
  • 35. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z
  • 36. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :)
  • 37. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :) z : The Timeframe . You define for how long Creators can submit their ideas in response to your Brief. (It can be from 7 to 180 days)
  • 38. Adjust these variables in order to get the maximum ! X : The Brief . How to use BootB: success factors x y z y : The Budget . z : The Timeframe . Bureaucracy Creativity
  • 39. Feedback: Brands’ opinion *
  • 40. “ BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” Mads Nipper – Executive Vice President, Markets & Products Feedback: Brands’ opinion *
  • 41. “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” Richard Beighton - Head of Fundraising Services, PSD Feedback: Brands’ opinion *
  • 42. "I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine." Fabrizio D'Angelo - Head of International Feedback: Brands’ opinion *
  • 43. “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ Jérôme Saigot – Marketing Director Feedback: Brands’ opinion *
  • 44. Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion *
  • 45. "BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” "I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine." Mads Nipper – Executive Vice President, Markets & Products Jérôme Saigot – Marketing Director Richard Beighton - Head of Fundraising Services, PSD Fabrizio D'Angelo - Head of International Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion * P.S.: You can read full texts on the Testimonials page on www.BootB.com
  • 46. ! & ? When do you start ! [email_address] ?