Boot Camp Digital, a leading provider of social media training (www.bootcampdigital.com) presents a special report on Google+ for Marketing.
This report covers the key features of Google+ (or Google Plus), how individuals are using Google+ and how businesses are marketing with Google+. Join our email for more updates and free reports.
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Google+ for Business: Boot Camp Digital presents a CMO Briefing
1. 2
1
Info@BootCampDigital.com
646-‐450-‐2267
www.bootcampdigital.com
How
Google’s
New
Social
Network
Can
Impact
CMO
Briefing
Your
Business
Google+:
Facts
What
is
it?
Bottom
Line
Google+
had
over
30
million
It
is
Google’s
social
network
Google+
is
a
site
to
watch,
users
in
the
first
month
and
that
includes
the
sharing
of
but
for
the
moment
was
the
fastest
growing
Facebook
with
the
open
business
opportunities
are
social
network
ever.
But
following
of
Twitter.
The
limited.
Watch
for
how
time
on
the
site
and
interface
is
clean,
but
it
isn’t
Google+
will
send
signals
engagement
are
low.
catching
on
just
yet.
to
search
engines
The
business
leaders
guide
to
Google’s
social
network.
Google+
launched
as
the
fastest
growing
social
Why
You
Should
Pay
Attention
Google
is
a
huge
player
online,
and
Google
search
network
ever.
What
does
this
mean
to
you?
makes
up
65%
of
the
search
engine
market.
When
you
combine
the
wealth
of
data
that
social
Google+
(also
known
as
Google
Plus
or
G+)
This
CMO
Briefing
will
get
you
up
to
speed
on
Google+
without
networks
have
with
Google’s
business
model
of
launched
as
a
social
networking
and
having
to
waste
hours
on
the
site,
providing
the
most
relevant
ads
to
the
right
person
identity
service
on
June
28,
2011.
or
reading
hundreds
of
articles.
in
the
right
place,
their
interest
in
social
networks
Google+
integrates
many
of
the
social
We’ll
cover:
becomes
more
obvious.
networking
features
of
Facebook,
while
But……
connecting
users
to
their
other
Google
• What
is
Google+
Don’t
rush
to
create
a
Google+
strategy
just
yet.
properties
(Picasa,
Profiles,
etc).
• Key
Features
of
Google
• Google+
for
brands
is
still
extremely
Plus
and
Differences
vs.
limited.
Brands
can
create
pages
and
post
Google+
dominated
discussions
in
Facebook
updates,
but
that
is
it.
marketing
and
technology
circles
since
it
• The
Opportunity
for
• User
engagement
on
the
site
is
low.
launched,
with
many
arguing
that
it
is
the
Marketers
and
Businesses
While
Facebook
generates
7.5
hours
on
next
big
thing
in
internet
marketing
while
• What
to
look
for
in
site
per
active
user
per
month,
Google+
is
others
view
it
as
another
failed
attempt
by
Google+
just
3.5
minutes.
Google
to
enter
the
social
networking
space.
• Next
steps
for
business
• The
top
brands
on
Google+
have
about
leaders
and
marketers
300k
followers
vs.
8
million
on
Twitter
and
This
report
shares
the
key
insights
you
need
30
million
on
Facebook.
to
know
about
Google+.
• Basically,
people
just
aren’t
using
it
yet.
2. info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
This
isn’t
just
Google’s
version
of
Facebook.
Google
Plus
isn’t
just
a
Google
version
of
Facebook.
It
is
also
a
way
for
users
of
Google
products
to
connect
all
of
their
properties.
Consider
that
Google
owns
YouTube
(video
sharing),
Picasa
(photo
sharing),
Search
and
Blogger.
Google+
is
your
new
entry
point
to
all
of
your
Google
properties.
How
Google+
Works
The
Growth
of
Google
Plus
Like
other
social
networks,
it
is
free
to
create
a
• On
January
19th
2012
it
was
reported
that
Google+
account,
but
you
need
a
Google
account
to
Google+
had
over
90
million
users,
making
it
create
one.
A
Google
account
is
also
free
to
create,
the
fastest
growing
social
network
ever.
and
Google
uses
this
as
your
single
sign
on
for
all
of
their
web
properties.
• Actual
usage
statistics
on
Google+
remain
low
–
with
limited
active
users
and
low
time
spent
Google+
is
Google’s
Social
Network
on
the
site.
While
Google
continues
to
boast
On
Google+,
users
can:
high
membership
numbers,
independent
• Connect
with
friends
reports
suggest
limited
actual
use.
• Share
updates,
photos
and
videos
• On
January
10,
Google
released
"Search
plus
Your
World",
which
inserts
content
shared
on
• View
status
updates,
photos
and
videos
posted
by
the
people
in
their
circles
(friends
+
people
Google+
profiles
and
brand
pages
under
Web
they
are
following)
Search
results.
This
feature
was
controversial,
but
suggests
that
Google+
activity
could
• Follow
brand
pages
impact
search
results,
making
it
interesting
for
• Follow
the
public
updates
of
other
people
marketers.
• Participate
in
“huddles”
or
online
group
video
• On
May
30,
2012,
Google
Places
was
replaced
chat
by
Google+
Local,
which
now
integrates
• Connect
with
other
Google
assets
(Picasa,
directly
with
the
Google+
service
to
allow
YouTube)
users
to
post
photos
and
reviews
of
locations
directly
to
its
page
on
the
service.
• Discover
popular
news
through
sparks
Additionally,
Google+
Local
and
Maps
also
• Rate
and
review
restaurants
on
the
go
with
the
now
feature
detailed
reviews
and
ratings
new
Google+
Integration
with
Google
Local
from
Zagat,
who
was
acquired
by
Google
in
(think
Google+
combined
with
Yelp)
September
2011.
2
3. Info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Since
Google+
is
a
relatively
late
entrant
into
social
networking,
they
have
been
able
to
integrate
the
best
features
and
functions
of
both
Facebook
and
Twitter.
Interface
The
interface
on
Google+
is
clean,
and
many
people
prefer
it
to
Facebook.
It
isn’t
(at
least
not
yet)
inundated
with
ads.
Profile
A
Google+
Profile
is
similar
to
a
profile
on
other
social
networks.
Upload
your
photo
and
basic
information
and
get
started.
Once
you
have
a
profile
created
you
will
want
to
start
adding
people
to
your
“circles”
(friends)
and
begin
to
post
updates
and
share
content
(similar
to
Facebook).
Hangouts
A
hangout
allows
you
to
have
a
live
video
chat
with
random
people
or
people
in
your
circles.
It
is
a
big
improvement
over
Facebook
chat
and
can
be
a
quick
way
to
connect.
Sparks/Explore
Sparks
are
newsfeeds
based
on
interests.
For
example
I
could
follow
a
spark
on
social
media,
cars
or
photography.
It
helps
me
to
see
what
people
are
sharing
related
to
a
specific
topic
of
interest.
The
explore
tab
on
Google+
allows
you
to
see
popular
content
–
regardless
of
whether
or
not
the
poster
is
in
your
circle.
3
4. info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Circles
Circles
on
Google+
are
how
you
connect
with
people.
On
Facebook
you
add
friends,
on
Twitter
you
have
followers,
on
LinkedIn
you
have
connections
and
on
Google+
you
have
circles.
Circles
allow
you
to
organize
your
friends
and
contacts
into
circles.
You
can
then
choose
to
share
content
with
just
one
or
two
circles,
or
all
of
your
connections.
With
circles
your
contacts
are
all
organized
making
it
easy
to
view
updates
from
contacts
in
a
specific
circle
or
to
share
information
with
only
a
specific
circle.
For
example,
you
may
have
circles
for
Friends,
Family,
Coworkers
and
Acquaintances.
To
add
people
to
circles
you
simply
drag
and
drop
their
icon
into
the
circle.
It
is
much
easier
and
more
visual
than
Facebook
lists.
Circles
are
Private
One
of
the
advantages
of
circles
is
that
it
is
only
for
your
management.
Your
friends
and
family
can’t
see
which
circles
you
have
placed
them
in;
they
can
only
see
that
they
are
in
a
circle.
Reciprocity
NOT
Required
Unlike
other
social
networks,
Google+
does
not
require
that
you
approve
or
reciprocate
friendships,
it
just
limits
what
people
can
see.
Here
is
how
it
works:
• I
can
add
anyone
to
my
circles
• Anyone
can
add
me
to
their
circles
• BUT
we’ll
only
see
the
status
updates
that
have
been
shared
with
the
circles
that
we
are
in
For
example:
• If
you
add
me
to
a
circle
but
I
haven’t
added
you,
you
will
only
see
my
PUBLIC
updates
• If
I
ALSO
add
you
to
my
circle,
you
will
begin
to
see
all
of
the
updates
that
I
share
WITH
THE
CIRCLE
THAT
YOU
ARE
IN
• Circles
are
private,
so
people
don’t
know
WHICH
circles
you
have
them
in,
just
that
you
have
them
in
a
circle
Friendship
or
connections
works
like
Twitter.
You
can
add
anyone
to
your
circles,
but
you
will
only
see
their
public
updates
if
they
have
also
added
you
to
a
circle.
In
this
way
it
combines
Twitter
and
Facebook
with
public
following
but
also
sharing
with
friends.
4
5. 2
1
Info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Opportunity
for
Marketers:
Limited
but
Interesting
Brand
Pages
What
You
Need
to
Get
Started
The
main
opportunity
for
brands
to
participate
on
• A
Google
Account
–
You
can
set
up
a
free
Google+
is
through
brand
pages.
Similar
to
Facebook,
a
Google
Account
to
get
started.
brand
page
is
the
representation
of
a
business
on
• Create
the
Page
–
Click
on
“Google
Plus
Page
Google+
for
Business”
or
go
to
www.google.com/+/business/
Currently,
brand
pages
are
very
limited.
• Logo
–
200
x
200
pixels
is
the
standard
size
You
can
create
a
page
with
your
logo,
a
background
allowance
and
cover
image
image
and
complete
basic
information.
Brands
can
post
• Description
–
Which
will
be
prominently
status
updates
and
share
photos
and
videos.
That
is
displayed
under
your
Page
name
(consider
about
it.
including
your
keywords
in
this
for
search).
• 5
Photos
that
represent
your
brand
–
Similar
No
custom
pages.
No
contests.
No
tabs.
Nothing
else.
to
Facebook
Pages,
Google
Plus
pages
tile
along
the
top
of
your
page.
Choose
photos
Google+
is
still
less
than
a
year
old,
so
it
makes
sense
that
include
your
branding
and
showcase
your
that
they
will
roll
out
more
robust
features
for
product
or
service
well.
businesses
over
time.
When
Facebook
launched
they
• List
of
Relevant
Websites
–
You
may
link
to
didn’t
have
brand
pages
and
they
have
spent
years
other
relevant
websites
to
augment
your
page.
creating
and
changing
the
brand
page
presence
on
their
• A
Plan
–
Like
any
other
social
network,
you
site.
should
have
a
plan
that
includes
what
your
objectives
are,
who
you
want
to
connect
with
Stay
tuned
for
better
brand
pages
and
more
robust
and
what
you
are
trying
to
achieve.
features.
5
6. info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Building
an
Audience
On
Google+
Much
like
other
social
networks,
if
you
build
it
they
probably
won’t
come.
Social
media
is
about
community,
and
contributing
and
participating
actively
in
the
community
is
required
for
success.
To
build
an
audience
in
Google+,
first
look
for
opportunities
to
promote
your
Google+
page
as
you
would
with
other
social
network
accounts.
Next
participate
and
contribute.
One
factor
that
makes
Google+
unique
for
brands
is
that
you
can’t
add
people
to
the
circles
of
a
brand
Things
to
Remember
page
unless
they
have
added
you.
So
it
is
vital
to
encourage
your
fans/friends
and
followers
to
connect
• Brands
have
Pages,
People
Have
Profiles
–
with
you
so
that
you
aren’t
talking
to
an
echo
Just
like
Facebook,
a
profile
is
reserved
for
a
chamber.
person
and
a
page
is
for
a
business.
Don’t
run
the
risk
of
getting
blocked
from
Google+
Next,
participate
and
build
community.
Engage
and
by
using
accounts
inappropriately.
participate
in
a
relevant
way
to
build
a
loyal
and
• People
have
to
add
you
to
circles
first
–
If
interested
following.
brands
could
add
anyone
to
their
circles,
we
would
probably
see
lots
of
spam.
To
mitigate
this
a
person
must
add
a
brand
to
their
What
to
Post
on
Google
Plus
Pages
circles
before
a
brand
can
add
the
person
to
theirs.
Similar
to
Facebook,
brands
can
post
status
updates
• Have
a
plan
–
Your
plan
should
include
your
with
links
to
other
sites,
photos
and
videos.
As
of
Google+
strategy
as
well
as
how
you
will
now,
brands
cannot
create
custom
tabs
or
run
promote
your
page
and
build
an
engaged
contests.
Build
a
plan
that
focuses
on
who
you
want
audience.
Always
remember
to
link
back
to
to
reach
and
what
content
they
are
likely
to
be
marketing
objectives.
interested
in
that
also
links
back
to
your
marketing
• You
can
keep
your
circles
private
–
If
you
strategies.
Test
and
experiment
to
optimize
your
don’t
want
people
to
see
which
circles
you
content.
have
them
in
you
can
create
private
circles.
You
may
also
hide
the
number
of
people
who
have
added
your
brand
to
their
circles.
Don’t
Have
Time?
Not
Interested
Yet?
• Analytics
–
Google+
has
analytics
for
pages
so
you
can
analyze
your
page
and
posts.
The
reality
is
that
Google+
doesn’t
have
the
engagement
rates
that
Facebook
and
Twitter
do.
So
if
you
don’t
have
time,
don’t
worry
about
it.
Create
a
page
and
simply
leave
one
status
update
“We
aren’t
active
on
Google+
yet,
but
please
add
us
to
your
circles
to
be
the
first
to
receive
our
updates.
In
the
meantime
we
would
love
to
connect
with
you
on
Facebook
(www.facebook.com/BootCampDigital)
or
Twitter
(www.twitter.com/BootCampDigital).”
6
7. Info@BootCampDigital.com
646-‐450-‐2267
www.BootCampDigital.com
Google+
Really
Matters
Because
of
Search.
Google
continues
to
launch
features
that
integrate
Google+
into
search
engine
results.
Search
is
a
key
traffic
driver
for
most
businesses,
so
watching
Google+
and
getting
an
early
start
could
potentially
provide
an
advantage
with
Google
search.
Question:
Implications
for
Search
Google
Plus
Your
World
Google
launched
the
Plus
Your
World
search
feature
that
directly
integrates
content
from
Google+
into
search
engine
The
BIG
question
is
how
will
Google+
impact
search
results.
Google
Plus
Your
World
allows
you
to
see
content
engine
results.
Google
already
owns
search
and
social
is
that
people
in
your
Google
Plus
Circles
are
sharing.
This
the
next
big
frontier
in
online
marketing.
means
that
if
people
use
the
Google
Plus
Your
World
feature,
the
content
that
is
most
shared
or
+1ed
in
Google+
It
makes
sense
that
Google
will
include
social
signals
will
have
search
engine
prominence.
(they
already
do)
in
their
search
engine
results
rankings.
Facebook
social
activity
is
behind
a
closed
door
and
With
the
low
engagement
and
use
of
Google+,
this
probably
Google
can’t
access
it.
Google+
will
give
them
access
to
isn’t
very
helpful
to
searchers
just
yet.
what
people
are
sharing
and
talking
about
online.
Google
Local
Integration
Google
already
has
the
+1
button
on
the
web,
which
Google
is
now
integrating
local
listings
with
Google+
pages,
allows
users
to
vote
for
a
page
or
give
it
a
+1.
This
is
which
includes
ratings
and
reviews,
plus
mobile
similar
to
liking
content
on
Facebook.
optimization.
This
shows
that
Google
is
serious
about
Google+
and
it
will
continue
to
grow
in
importance
over
It
makes
sense
that
+1s
will
be
a
factor
in
search
engine
time.
Local
businesses
should
pay
attention
to
this
change
results
since
they
are
essentially
votes.
and
follow
updates
as
the
integration
continues.
Bottom
Line
As
a
business
leader,
Google+
is
worth
watching
as
search
+
social
is
the
holy
grail
of
online
marketing
and
driving
traffic
to
websites.
Here
is
the
bottom
line:
• Google+
has
the
power
of
Google
behind
it
and
can
impact
search.
Look
for
updates
and
changes
to
search
algorithms.
• Create
a
page
on
Google+
to
claim
your
place
and
allow
people
to
add
you
to
circles.
If
it
does
take
off
you’ll
have
a
head
start.
7
8. Info@BootCampDigital.com
646-‐450-‐2267
www.bootcampdigital.com
About
the
Author:
Krista
Neher
Krista
Neher
is
the
CEO
of
Boot
Camp
Digital,
a
bestselling
author
and
an
international
speaker.
As
the
CEO
of
Boot
Camp
Digital
Krista
has
trained
thousands
of
marketers
and
businesses
on
how
to
harness
the
power
of
social
media
to
grow
their
business.
Krista
has
over
10
years
of
marketing
experience
and
has
worked
with
companies
like
P&G,
Macy’s,
GE
and
the
United
States
Senate.
Krista
is
the
author
of
the
bestselling
Social
Media
Field
Guide
and
a
co-‐author
of
a
leading
textbook
titled:
Social
Media
Marketing
A
Get
Your
Social
Media
in
Shape.
Strategic
Approach.
Krista
also
created
one
of
Do
you
want
to
stay
up
to
date
the
first
accredited
social
media
certification
programs.
on
the
latest
in
social
media?
Want
to
Learn
More?
We
Have
a
Program
for
You!
Boot
Camp
Digital
is
a
training
organization
with
a
mission
to
help
Boot
Camp
Digital
offers
a
variety
of
online
and
businesses
stay
educated
and
get
results
from
social
media
and
digital
live
training
programs
to
help
you
stay
up
to
marketing.
We
have
programs
for
all
knowledge
levels
and
business
date
-‐
www.bootcampdigital.com/training
needs:
We
specialize
in
training
companies
of
all
sizes
« Live
two
day
Boot
Camp
in
Cincinnati
Ohio
(quarterly)
in
social
media.
« Online
Boot
Camp
with
over
24
recorded
modules
to
“Boot
Camp
Digital’s
presentation
and
materials
are
learn
at
your
own
pace
(available
on
demand)
so
helpful
and
comprehensive.
After
attending
I
feel
like
I
have
what
I
need
to
be
successful.
She
is
« Online
Membership
program
(with
the
latest
topics)
the
guru!”
-‐
Carrie
Phillippi,
Saybrook
Marketing
« Custom
corporate
training
programs
Communications
Still
Have
Questions?
Contact
us:
www.bootcampdigital.com/training
1600
Main
Street,
Cincinnati
OH,
45202
646-‐450-‐2267
“The
class
was
phenomenal!
Krista
was
able
to
provide
step-‐by-‐
info@BootCampDigital.com
step
instruction
in
how
to
use
social
media
—
which
tools
to
use
to
keep
my
website
content
current,
how
to
start
a
Facebook
fan
page
and
how
to
create
a
blog.
If
you
are
new
to
social
media
or
if
you’ve
been
using
social
media,
you’ll
learn
how
to
take
your
social
media
skills
to
the
next
level.
I
recommend
the
class
to
everyone,
from
small
organizations
to
large;
for
businesses
to
non-‐profits.
Everyone
at
any
level
will
benefit.
“
–
Amy
Foly,
Executive
Director,
NAMI-‐Clermont
County