It is becoming increasingly important for real estate companies to have mobile-optimized sites, especially as smartphone growth continues to rise. This LogicClassroom will discuss mobile strategies companies should take in order to stay ahead of the technology game. More specifically, learn how to strengthen real estate mobile SEO by improving site architecture, targeting local searches, and taking advantage of location-based services.
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LogicClassroom Mobile Brokerage Strategies
1. MOBILE BROKERAGE STRATEGIES:
WHAT’S WORKING AND WHY?
Presented by:
Yen Le
Community Management Associate
Boston Logic Technology Partners, Inc
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AGENDA
• Rise in Mobile Phone Use
• Effect of Mobile Search on Real Estate
Importance of Mobile Sites
• Local Search
• Keywords
• Mobile Blogs
• Site Architecture
Maximize Mobile SEO
• Fully Integrated Mobile Site
Boston Logic Solution
3. T: 617.266.9166
www.bostonlogic.com
RISE IN MOBILE PHONE USE
U.S. has 321.7 million mobile
phone subscribers
17% of mobile phone
subscribers use the Internet
on their phone more than
computers or tablets
31% of mobile phone
subscribers primary use of
phone is the Internet
0
50
100
150
200
250
300
350
Population Mobile Phones
Millions
U.S. Population Compared to
Mobile Phone Subscribers
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www.bostonlogic.com
MOBILE PHONE GROWTH IMPACTING REAL
ESTATE INDUSTRY
Prominence
of Mobile
Phones
Over 6 million
mobile searches
a month with
keyword “real
estate”
77% users have
contacted a
business after
mobile research
Smartphone
users 300%
more likely to
contact real
estate agent
6. T: 617.266.9166
www.bostonlogic.com
90% OF MOBILE SEARCHES LEAD TO A FORM
OF ACTION
Mobile Search
Purchase
Product
Visit Business
Call Business
Research More
Mobile search is more
focused and task
oriented than desktop
search
Users can call or email
a business quickly after
a search
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MOBILE SEARCH: MORE FOCUSED AND
LOCAL
94% of Mobile Users Search
Local Information
Accessing local information
and finding local services are
2 of the top 5 activities for
smartphone users
Search engines are including
location as a factor for page
ranking and search
relevance
Access
Local
Information
Search
General
Information
Engage in
Social
Media
Read News
Find Local
Services
8. T: 617.266.9166
www.bostonlogic.com
CREATE LOCAL-FOCUSED KEYWORDS
Research
Community
Understand
Demographic
Determine
Product
Keywords used for
desktops may not be
optimal for mobile
Mobile keywords should
be short and concise
Google Keyword tool
helps you see how often
specific terms have be
used in searches
9. T: 617.266.9166
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CREATE NEW CONTENT
Regularly
publish blogs
Link back to
existing
content
Attract search
engine
crawlers
Connect with
potential
clients
Mobile-optimize your blog page
Easy navigation and fast load speed
Listings of blog posts in reverse chronological order
Users can click on links of articles they would like to read
10. T: 617.266.9166
www.bostonlogic.com
FOCUS ON SITE ARCHITECTURE
Best to fully integrate mobile site
If not ready to fully
integrate, Google Reader mobile
blog page is a good place to start
Important to keep search prominent
Optimize structural page elements:
titles, URLs, metatags
11. T: 617.266.9166
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THE BOSTON LOGIC SOLUTION
Mobile-optimized version of
Sequoia
Fully integrated
website, CRM, content
management, and IDX property
search
Contact us for a Sequoia mobile
option package!