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Contact and Company Info for Both Solutions

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Both Social
Both Social

The document provides contact information for Both Solutions, including their phone number, email, Skype, website and social media accounts. It also outlines presentations given by Reinout Both and Menno Both on topics including their experience with VentureLab, social media, Dutch social media platforms like Hyves, Facebook, LinkedIn and Twitter, and how to measure the effectiveness of social media. Tips and examples are provided on using social media for marketing and networking.

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Contact: 053 – 48 36 887 info@bothsolutions.nl Skype: Bothsolutions www.bothsolutions.nl Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
BOTH SOLUTIONS Bel: 053- 48 36 887 Mail: info@bothsolutions.nl Skype: Both Solutions Twitter: @Bothsolutions www.bothsolutions.nl Menno Both ‘The Corridor’ Hengelosestraat 525-527 7521 AG Enschede Reinout Both Bel: 053 – 48 36 887 / www.bothsolutions.nl
Informatie Introduction Reinout Both About me – Communication Science Web 2.0 – Entrepeneur Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
Informatie Introduction Menno Both About me – Communication Science Web 2.0 – Entrepeneur VentureLab Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
AGENDA ● What did VentureLab for me ● What’s Social Media ● Dutch platforms ● Discussion Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
Informatie VentureLab - Second group Web 2.0 - Helped me to focus - Facilitate my company Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
Informatie Social Media Revolution Web 2.0 Movie Social Media Revolution Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
Informatie What are we talking about? Web 2.0 Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
NOW... Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
PAST... Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
FUTURE... ● communication via screen ● Touchscreen ● Apps Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
FUTURE... http://www.youtube.com/watch?v=uug8m0BHzZo Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
People use social media to communicate, So What? 14% trusts an advertisement / 78% trust an online review (Bron: Nielsen Global Trust in Advertising Survey, 2007) – 2/3 of all persons buys a product because of a recommendation of someone else (Mc kinsy) –People tend to talk NEGATIVE then POSITIVE about a product
AIDA – Old marketing model
Social Media overkill
SOCIAL MEDIA MODEL SOCIAL MEDIA OVERZICHT
VIRTUAL WORLDS BLOGS SOCIAL NETWORK SITES COLLABORATIVE CONTENT PROJECTS COMMUNITIES VIRTUAL GAME WORLDS
4 Dutch platforms Informatie Web 2.0 Hyves: Facebook: Linkedin: Twitter: Women > Men – No difference – more Female – Mainly Men Lower Educated – No difference in – Higher Educated – Higher education Educated Every Age – 35 < – 25 – 54 – 35<
Dutch And Social Media Informatie Actief gebruik 2007 2010 44% 77% Web 2.0 80 70 2009 2010 60 act. gebruik 2010 50 40 30 20 10 0 Hyves Facebook Twitter Linkedin Bron: Nextweb 2010 rapport
Hyves Informatie Web 2.0
Facebook Informatie Web 2.0
1.500.000 Organizations have a facebook fanpage Together more then 5.300.000.000 fans Bron: insiderfacebook.com – februari 2010 1,07 –3,60 Dollar http://www.emarketer.com/blog/index.php/facebook-fan-worth/ http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/
Twitter Informatie Web 2.0
Twitter stats 31% of all Twitter users follow a brand @bothsolutions 7,8 millon brand recommendations a month tweetreports.com aug. 2010
Dell 6,5 Million Dollar Voorbeeeld Dell – omzet uit twitter http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
Twitter Mistakes Informatie Praktijk voorbeelden: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Web 2.0
LinkedIn Informatie Waarom Linkedin? – 499 / 500 Fortune bedrijven Web 2.0 – Directeur of hoger aanwezig – Netwerken worden transparant – Groepen aanmaken
LinkedIn Informatie Profiel pagina Linkedin company page Web 2.0 Linkedin zoeken Linkedin groups
LinkedIn Informatie Web 2.0
I Linkedin (advanced) zoeken n f o r m a t i W e e b 2 Criteria . 0 Current Company Relationship Alle Linkedin leden: Industry 1e kring Past company 2e kring School 3e kring Profile language
I n LinkedinGroups f o r Open and closed groups m a t Overzicht groep i W e e * Discussions b * Members * Promotions 2 . * Jobs 0 * Search * More...
Blogs Informatie Web 2.0
Will it blend? Resultaat – Youtube movies wachted millions of times 700.000 fans - Sales through the entire USA - Sales 600% up
Measure ! Social – Media check
Measure ! –
Opdracht Informatie Maak een strategie op basis van de 3 w’s Web 2.0 Wie – wie wil je bereiken Waarmee – Welke middelen wil je gebruiken Waarom – Wat zijn je doelen

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Contact and Company Info for Both Solutions

  • 1. Contact: 053 – 48 36 887 info@bothsolutions.nl Skype: Bothsolutions www.bothsolutions.nl Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 2. BOTH SOLUTIONS Bel: 053- 48 36 887 Mail: info@bothsolutions.nl Skype: Both Solutions Twitter: @Bothsolutions www.bothsolutions.nl Menno Both ‘The Corridor’ Hengelosestraat 525-527 7521 AG Enschede Reinout Both Bel: 053 – 48 36 887 / www.bothsolutions.nl
  • 3. Informatie Introduction Reinout Both About me – Communication Science Web 2.0 – Entrepeneur Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 4. Informatie Introduction Menno Both About me – Communication Science Web 2.0 – Entrepeneur VentureLab Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 5. AGENDA ● What did VentureLab for me ● What’s Social Media ● Dutch platforms ● Discussion Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 6. Informatie VentureLab - Second group Web 2.0 - Helped me to focus - Facilitate my company Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 7. Informatie Social Media Revolution Web 2.0 Movie Social Media Revolution Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 8. Informatie What are we talking about? Web 2.0 Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 9. NOW... Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 10. PAST... Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 11. FUTURE... ● communication via screen ● Touchscreen ● Apps Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 12. FUTURE... http://www.youtube.com/watch?v=uug8m0BHzZo Meer informatie: Tel: 053 48 36 887 – Mail: info@bothsolutions.nl
  • 13. People use social media to communicate, So What? 14% trusts an advertisement / 78% trust an online review (Bron: Nielsen Global Trust in Advertising Survey, 2007) – 2/3 of all persons buys a product because of a recommendation of someone else (Mc kinsy) –People tend to talk NEGATIVE then POSITIVE about a product
  • 14. AIDA – Old marketing model
  • 16. SOCIAL MEDIA MODEL SOCIAL MEDIA OVERZICHT
  • 17. VIRTUAL WORLDS BLOGS SOCIAL NETWORK SITES COLLABORATIVE CONTENT PROJECTS COMMUNITIES VIRTUAL GAME WORLDS
  • 18. 4 Dutch platforms Informatie Web 2.0 Hyves: Facebook: Linkedin: Twitter: Women > Men – No difference – more Female – Mainly Men Lower Educated – No difference in – Higher Educated – Higher education Educated Every Age – 35 < – 25 – 54 – 35<
  • 19. Dutch And Social Media Informatie Actief gebruik 2007 2010 44% 77% Web 2.0 80 70 2009 2010 60 act. gebruik 2010 50 40 30 20 10 0 Hyves Facebook Twitter Linkedin Bron: Nextweb 2010 rapport
  • 20. Hyves Informatie Web 2.0
  • 21. Facebook Informatie Web 2.0
  • 22. 1.500.000 Organizations have a facebook fanpage Together more then 5.300.000.000 fans Bron: insiderfacebook.com – februari 2010 1,07 –3,60 Dollar http://www.emarketer.com/blog/index.php/facebook-fan-worth/ http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/
  • 23. Twitter Informatie Web 2.0
  • 24. Twitter stats 31% of all Twitter users follow a brand @bothsolutions 7,8 millon brand recommendations a month tweetreports.com aug. 2010
  • 25. Dell 6,5 Million Dollar Voorbeeeld Dell – omzet uit twitter http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
  • 26. Twitter Mistakes Informatie Praktijk voorbeelden: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Web 2.0
  • 27. LinkedIn Informatie Waarom Linkedin? – 499 / 500 Fortune bedrijven Web 2.0 – Directeur of hoger aanwezig – Netwerken worden transparant – Groepen aanmaken
  • 28. LinkedIn Informatie Profiel pagina Linkedin company page Web 2.0 Linkedin zoeken Linkedin groups
  • 29. LinkedIn Informatie Web 2.0
  • 30. I Linkedin (advanced) zoeken n f o r m a t i W e e b 2 Criteria . 0 Current Company Relationship Alle Linkedin leden: Industry 1e kring Past company 2e kring School 3e kring Profile language
  • 31. I n LinkedinGroups f o r Open and closed groups m a t Overzicht groep i W e e * Discussions b * Members * Promotions 2 . * Jobs 0 * Search * More...
  • 32. Blogs Informatie Web 2.0
  • 33. Will it blend? Resultaat – Youtube movies wachted millions of times 700.000 fans - Sales through the entire USA - Sales 600% up
  • 34. Measure ! Social – Media check
  • 36. Opdracht Informatie Maak een strategie op basis van de 3 w’s Web 2.0 Wie – wie wil je bereiken Waarmee – Welke middelen wil je gebruiken Waarom – Wat zijn je doelen