Using Google+ For Business

B+Ca nyc-based digital strategy agency
A Boucher + Co. Publication
Using
For Business
IN 10 PAGES OR LESS
By Gerard Boucher
Inbound Marketing Expert

Using Google+ For Business
Many see Google+ as a challenger to Facebook’s social media
presence. With a user base boasting over 40 million people, Google+
should definitely be considered a key player in online marketing.
Google+ lets business owners make pages and create relationships
with customers. It allows users to interact with your business page
as well as sharing content with everyone in their network. Users also
have the ability to comment on photos as well as +1, which is equiva-
lent to a Facebook’s “Like.” One thing that separates Google+ from
other social networking sites is the element of video chatting.
“Google+ lets business owners make pages
and create relationships with customers.”
Facebook - Twitter - LinkedIn

“Google+ Pages cannot add someone to its
circle without the page being mentioned.”
Here are some quick facts you should know about Google+ Pages:
• Pages have the +1 button option.
• Pages cannot +1 other pages.
• You can have different layouts for your page.
• Google+ Pages will automatically unfollow someone if they
unfollow the page.
• Pages do not receive email notifications on the Google bar.
• The default privacy setting for your business page is set to public.
• Google+ Pages cannot add someone to its circle without the page
being mentioned or if the user adds the business page first.
• Pages cannot share to “Extended Circles.”
• The local pages have elements that help people search for your
physical location.

The steps to creating a Google+ Page are not difficult. So let’s get started!
The first step is choosing an accessible Gmail account. Take some time
in choosing an account that is easily accessible to members of your
marketing team. Avoid using personal Gmail accounts as well as old
accounts you have lying around somewhere.
When you start, there are 5 options you can choose:
1. Local Business or Place
2. Product or Brand
3. Company, Institution or Organization
4. Entertainment or Sports
5. Other
Once you choose what type of Google+ Page you want, the next step is
customization. Take some time to think of your tagline (your business
pitch) and an image (ideally, your company logo).

Great! So far you have the foundations for your business page and
Google+ will allow you to promote your page, but hold on. Think
about it. What use is promoting a blank page?
“Always remember to share new content
as we as engaging with your fans.”
Just like how the “About” tab will promote your blog and
website; promote Google+ on your website and blogs.
Cross-promotion will help build a strong Google+ community
Take some time to write some updates and customize your page even
further. This way, it adds value to your page and helps persuade
people into adding your business to their Circles.
Although this is pretty much the gist of Google+ Pages, any marketer
knows that you need to go above and beyond. Since Google+ is a social
network, always remember to share new content as well as engaging
with your fans.

“Google is easily able to detect which profiles
arerealandwhichonesarespammeraccounts.”
•Google’s Intelligence:
Google continues to improve its intelligence. Google+ is able to see
how you interact with everyone on closer levels. For example, Google
is able to determine if you have a close group of friends who you in-
teract frequently with as well as identifying broader networks that you
communicate less with.
•Quality of Search Results:
Google is easily able to detect which profiles are real and which ones
are spammer accounts. It is able to determine this by checking the pro-
file to see if it is dominated merely by the +1s it has on its page. Google
discounts the value of those pages that try to cheat the system.
The benefits of using Google+ in search:

“Website that use Google’s +1 button get 3.5
times more Google+ page visits.”
•Changing The Way You Get Traffic:
Google allows you to embed the +1 button to your website. It is said
that websites that use Google’s +1 button get 3.5 times more Google+
page visits.
•Google+ Direct Connect:
You are able to find a company’s Google+ page by adding the “+” sym-
bol in front of the company name in Google.com search. In order to
make use of this function, head over to the “Get Started” section and
click on the “connect your website” link. Pick one of the six Google+

“Cross-promotion will help build a strong
Google+ community.”
1.Lots and Lots of Photos
This is a very important part of Google+ as you can see by scrolling
through the newsfeed. Users upload photos frequently. Think about
what images you can upload to spark a conversation, or better yet,
make the content viral.
2.“About” Tab
Adding links to your “About” tab helps you to direct your customers
to your blog or your website. Make use of the space that is provided
for you!
Now that you are aware of the benefits of using Google+ as well as
how to create a Google+ Page, here are some ways to get the most
out of your marketing efforts on Google+:

“Encourage your subscribers to share your post
with their Circles.”
3.Promote Your Google+ Page
Just like how the “About” tab will promote your blog and website;
promote Google+ on your website and blogs. Cross-promotion will
help build a strong Google+ community.
4.Share The Posts
In twitter, this would be called retweeting. The same concept ap-
plies here. Encourage your subscribers to share your post with their
Circles.

“Segmenting the market is essential to
organizing online marketing.”
After reading this e-book, you are now aware of the impact Google+
can have for your business and your marketing strategies. Google
will most likely continue to improve their functionality since it is
competing with other social media platforms. Many people under-
estimate the potential of Google+ when it comes to their business,
but it never hurts to try!
Segmenting the market is essential to organizing online marketing.
Google+ allows us to do with “Circles.” It lets you group people and
create a label. People can be added to multiple circles. This helps
when targeting specific messages to certain Circles you want to send
the message out to.

Using Google+ For Business

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Using Google+ For Business