1. Bradley W. Jobling
Social Media
Columbia University Department of Surgery
www.columbiasurgery.org
www.linkedin.com/in/bradleyjobling
2. 11/20/2011 Healthcare Social Leadership Communications Forum 2
What’s New
3. 11/20/2011 Healthcare Social Leadership Communications Forum 3
History
• Mar 2009: Facebook page
• Mar 2009: Twitter account
• Mar 2010: Blog
• Oct 2010: YouTube Channel
• Apr 2011: 13 Area FB Pages and Twitter Accounts
4. 11/20/2011 Healthcare Social Leadership Communications Forum 4
Social Media 2.5
• Monthly Participation Guides
• Blog Articles
• Ask An Expert Questions
• Podcasts
• Monthly Analytics Reports
• Site Traffic
• Web Referrals
• Facebook Insights
• Twitter Klout
• Patient Referrals
5. 11/20/2011 Healthcare Social Leadership Communications Forum 5
Social Media 2.5
• Project Collaboration Site with Divisions
• Editorial Calendar
• Article Sign Off
• Consents
• Publishing, Posts and Tweets
• Blog Syndication
• 3rd Party Ask and Expert Sites
6. 11/20/2011 Healthcare Social Leadership Communications Forum 6
Content Strategy
Apps,
Division Information Physician Profiles Check Lists &
(Procedures, Glossary, Directions)
Tools
Education, Chats,
FAQ,
Webinars,
Ask an Expert? & Clinical Trials
Teleconferences,
Testimonials, Ratings
Support Groups
News, Updates,
Presentations, Newsletters,
Events
Posts, Video, eBrochures
& Podcasts
Referrals & Service
7. 11/20/2011 Healthcare Social Leadership Communications Forum 7
Distributed and Syndicated
Division Information Physician Profiles Clinical Trials
(Procedures, Glossary, Directions)
Apps, Education, Chats,
FAQ,
Check Lists & Webinars,
Ask an Expert? &
Teleconferences,
Testimonials, Ratings Tools Support Groups
News, Updates,
Presentations, Newsletters,
Events
Posts, Video, eBrochures
& Podcasts
Referrals & Service
8. 11/20/2011 Healthcare Social Leadership Communications Forum 8
Content Strategy
9. 11/20/2011 Healthcare Social Leadership Communications Forum 9
Sharsheret Blog Article
10. 11/20/2011 Healthcare Social Leadership Communications Forum 10
Sharsheret Blog Article
11. 11/20/2011 Healthcare Social Leadership Communications Forum 11
PCAW Blog Article
12. 11/20/2011 Healthcare Social Leadership Communications Forum 12
Traditional Marketing
13. 11/20/2011 Healthcare Social Leadership Communications Forum 13
Social Media Marketing
14. 11/20/2011 Healthcare Social Leadership Communications Forum 14
ECMO ICU Blog Article
15. 11/20/2011 Healthcare Social Leadership Communications Forum 15
Connecting with Patients
16. 11/20/2011 Healthcare Social Leadership Communications Forum 16
Professional Knowledge Sharing
17. 11/20/2011 Healthcare Social Leadership Communications Forum 17
Connecting with Clinicians
18. 11/20/2011 Healthcare Social Leadership Communications Forum 18
Connecting with Clinicians
19. 11/20/2011 Healthcare Social Leadership Communications Forum 19
Rich Media CME
20. 11/20/2011 Healthcare Social Leadership Communications Forum 20
Mobile Health Care Applications
21. Bradley W. Jobling
Social Media
Columbia University Department of Surgery
www.columbiasurgery.org
www.linkedin.com/in/bradleyjobling
Notas del editor
Columbia Heart Network for Department of SurgeryMobile Web SiteDoctor to Doctor, private invite onlyFunctionality: Referral Network, Community BoardHIPAA ClientEvent: Storing Grand Rounds,NewsFeedPrivate Professional Network (Fully Functional)Objective: Build an easily accessible, simple to use, referral network for Columbia Psychiatry “Columbia University Psychopharmacology Forum” (CUPP) Approach:VeoMed created a private web-destination providing intuitive, secure, electronic communication tools for professional interaction and knowledge sharingThe forum links together 500 invited health care professionals from throughout the country, and gives them the ability to ask each other questions, share presentations and refer patients.Results:2 Million emails sent through CUPP since beta launch in September 2010.71% active participation from members of the Forum.
7 minutes average view time per lecture20,000 views since 20101 hour per creditVideos, text Tests are graded online