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Going Viral Against HIV and STIs

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Bradley Jobling
Bradley Jobling
1 de 17
Social Media: Going Viral Against HIV and STIs Strategic Planning for Use of Social Media December 7, 2010
Bradley W. Jobling 15 years online marketing and Internet strategy 5 years online marketing and web strategy at Columbia University Medical Center 1 year social media for Department of Surgery MBA from Columbia Business School 12/5/2010 Going Viral Against HIV and STIs 2
Videos Talk 12/5/2010 Going Viral Against HIV and STIs 3 Breast Cancer in Women of Color Breast Cancer 101 http://www.youtube.com/watch?v=DeT-YusTIGI
Is social media working for health care? The WHO used Twitter to communicate, research, and monitor the H1N1 pandemic. Patients are using Diabetic Connect, Daily Strength, PatientsLikeMe, and ShareCare.. Clinicians are joining Sermo and Ozmosis. 12/5/2010 Going Viral Against HIV and STIs 4
Does social media work for NYP/Columbia? 12/5/2010 Going Viral Against HIV and STIs 5
Why is strategy important? What is the message of your social media project? How is social media justified to management? Is there an ROE? Who is going to generate the content & monitor pages? What are the employee policies regarding social media? What happens when an issue, crisis or legal conundrum occurs? 12/5/2010 Going Viral Against HIV and STIs 6
Social Media Mindset 12/5/2010 Going Viral Against HIV and STIs 7
1. Determine 1st Program 12/5/2010 Going Viral Against HIV and STIs 8
2. Listen 12/5/2010 Going Viral Against HIV and STIs 9
3. Prepare 12/5/2010 Going Viral Against HIV and STIs 10
4. Engage 12/5/2010 Going Viral Against HIV and STIs 11 Graphic Courtesy Social Media University Global social-media-university-global.org
5. Assimilate & Enjoin 12/5/2010 Going Viral Against HIV and STIs 12
6. Measure Successes 12/5/2010 Going Viral Against HIV and STIs 13
Why is content strategy important? New requirements for even more “community” content. Content should be edited for various property. Editorial calendar creates campaigns and proves results 12/5/2010 Going Viral Against HIV and STIs 14
Solutions Summary Q&A Online Communities 12/5/2010 Going Viral Against HIV and STIs 15
From the Bottom of My LVAD 12/5/2010 Going Viral Against HIV and STIs 16
Bradley W. JoblingSocial Media ManagerColumbia University Department of Surgerywww.columbiasurgery.orgbjobling95@gsb.columbia.edu@bradjoblingwww.linkedin.com/in/bradleyjobling

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Going Viral Against HIV and STIs

  • 1. Social Media: Going Viral Against HIV and STIs Strategic Planning for Use of Social Media December 7, 2010
  • 2. Bradley W. Jobling 15 years online marketing and Internet strategy 5 years online marketing and web strategy at Columbia University Medical Center 1 year social media for Department of Surgery MBA from Columbia Business School 12/5/2010 Going Viral Against HIV and STIs 2
  • 3. Videos Talk 12/5/2010 Going Viral Against HIV and STIs 3 Breast Cancer in Women of Color Breast Cancer 101 http://www.youtube.com/watch?v=DeT-YusTIGI
  • 4. Is social media working for health care? The WHO used Twitter to communicate, research, and monitor the H1N1 pandemic. Patients are using Diabetic Connect, Daily Strength, PatientsLikeMe, and ShareCare.. Clinicians are joining Sermo and Ozmosis. 12/5/2010 Going Viral Against HIV and STIs 4
  • 5. Does social media work for NYP/Columbia? 12/5/2010 Going Viral Against HIV and STIs 5
  • 6. Why is strategy important? What is the message of your social media project? How is social media justified to management? Is there an ROE? Who is going to generate the content & monitor pages? What are the employee policies regarding social media? What happens when an issue, crisis or legal conundrum occurs? 12/5/2010 Going Viral Against HIV and STIs 6
  • 7. Social Media Mindset 12/5/2010 Going Viral Against HIV and STIs 7
  • 8. 1. Determine 1st Program 12/5/2010 Going Viral Against HIV and STIs 8
  • 9. 2. Listen 12/5/2010 Going Viral Against HIV and STIs 9
  • 10. 3. Prepare 12/5/2010 Going Viral Against HIV and STIs 10
  • 11. 4. Engage 12/5/2010 Going Viral Against HIV and STIs 11 Graphic Courtesy Social Media University Global social-media-university-global.org
  • 12. 5. Assimilate & Enjoin 12/5/2010 Going Viral Against HIV and STIs 12
  • 13. 6. Measure Successes 12/5/2010 Going Viral Against HIV and STIs 13
  • 14. Why is content strategy important? New requirements for even more “community” content. Content should be edited for various property. Editorial calendar creates campaigns and proves results 12/5/2010 Going Viral Against HIV and STIs 14
  • 15. Solutions Summary Q&A Online Communities 12/5/2010 Going Viral Against HIV and STIs 15
  • 16. From the Bottom of My LVAD 12/5/2010 Going Viral Against HIV and STIs 16
  • 17. Bradley W. JoblingSocial Media ManagerColumbia University Department of Surgerywww.columbiasurgery.orgbjobling95@gsb.columbia.edu@bradjoblingwww.linkedin.com/in/bradleyjobling

Notas del editor

  1. Inventory marketing & communication programs.Inventory assets & touch points used in marketing and communication programs.Determine an area where a program can be initiated.Define objectives, goals, policies, procedures and budget.
  2. Google AlertsBlog PulseBuzz MetricsSurveysSocial MentionRadian 6CymfonyJiveViral HeatTattlerHow to Build Your Own Social Media Monitoring Service (@webmetricsguru)
  3. Wordpress (Blogs)HootSuiteSendibleRadian6TweetDeckPing.fmKickAppsLiveWorldAPIs
  4. EngagementcommentsrecommendationsretweetsforwardslinkslikesmentionsInteractionsWeb Site Goalsleadspage viewssubscriberstime on sitebounce rate