This holiday season, pinners, posters and marketers alike are turning to Pinterest to promote their brands, offering inspiring and creative examples of how the platform can be used to create brand awareness as shoppers make their buying decisions. Pinterest has enjoyed significant growth in 2012-- Brafton reported that the social media platform has seen a 1074 percent increase in use. Some brands that put real spirit in their boards this holiday season, retailers - and some unexpected companies - post garlands, jingle bells, gift ideas and decorations to branded boards that put viewers in the shopping mood. We've compiled a list of ten holiday Pinterest boards that are drawing us to click, click, click as we choose gifts for our family, friends and fellow content marketers.

1. 10
PINTEREST MARKETING BOARDS
THAT INSPIRE HOLIDAY CHEER
One Winthrop Square FL5, Boston MA 02110 617 . 206 . 3040 www.brafton.com

2. 1
ANTHROPOLOGIE
“IT’S A WRAP”
It's not just about gifts, it's also about how
they're packaged. That's why clothing
retailer Anthropologie has a board
dedicated to the art of wrapping presents.
Paper, bows and ribbons aside, this creative
approach to content marketing encourages
consumers not only to buy gifts, but to
wrap them beautifully with Anthropologie's
unique products.

3. 2
DRISCOLL’S BERRIES
“HOLIDAY DECOR”
How can a California grower of raspberries, blue-
berries and strawberries engage shoppers when
most of the country's fields are covered in frost?
Driscoll's Berries created a number of boards on
Pinterest to promote the use of berries in
decorations and holiday dishes. These DIY, out-
of-the-box ideas incorporate holiday cheer with
Driscoll's products, bringing attention to the
brand as consumers decide how to deck their
halls and dress their desserts.

4. 3 POTTERY BARN
“CELEBRATE HANUKKAH”
"Away in a manger" isn't the only song playing this holiday season. Hanukkah, the
festival of lights, brings holiday cheer in blue, white and silver. Pottery Barn, well known
for its upscale Christmas-y products, skillfully included a board dedicated to celebrating
Hanukkah. Those who light menorahs rather than wait for Santa will appreciate Pottery
Barn's relevant pins (and products).

5. 4
TARGET
“TREES & WREATHS”
Target sells Christmas bulbs, cookie
cutters, holiday cards, extension cords and
pretty much everything else on consumers'
lists as they prepare for the holidays.
Even though the retailer seems to sell all
the toys Santa makes in his shop, Target
put together "Trees & Wreaths," a Pinterest
board of unconventional decor that
inspires users to buy materials for crafty
creations from Target.

6. 5 BEAUTY BRIDGE
“HOLIDAY INSPIRATION”
Beauty Bridge, a cosmetics company, created a board full of beauty ideas with holiday
spirit. This season, Beauty Bridge is speaking to prospective customers who want to take
holiday style beyond their reindeer sweaters and opt for nail art, featuring belt buckles,
candy stripes and Santa hats.

7. 6
DALLAS COWBOYS
“2012 HOLIDAY GIFT GUIDE”
People use Pinterest to pluck ideas for
weddings, housewares and other domestic
delights, but the Dallas Cowboys marketing
team is promoting gifts for sports-lovers -
perhaps giving users who prefer home décor
pins some shopping inspiration for the super
fans on their lists.
The NFL team suggests that players on
Pinterest "Make It A Cowboys Christmas," with
an array of gifts for the football aficionado.

8. 7
SAKS FIFTH AVE
“PIN IT TO WIN IT”
Saks Fifth Avenue's PIN IT to WIN IT
campaign isn't a holiday-themed
board, but an inspiring example of how
Pinterest promotes products and
engagement during a heavy buying
season. The luxury retailer is giving away
$2,000 toward gifts from Saks to five users
who pin its items. Participants will be
inspired to check out Saks' offerings, even
if they're not one of the lucky five winners.

9. 8 SUNRISE SENIOR LIVING
“CRAFT IDEAS FOR ASSISTED LIVING”
Many believe that social media is for the younger generation, but Sunrise Senior Living
is shredding that stereotype this season with a board of craft ideas for those in assisted
living. The senior-centered facility took advantage of the festive, holiday spirit to put
their brand on the map with a dynamic, Pinterest board that is appealing to all ages and
gives residents plenty of activities to celebrate.

10. 9 HOME DEPOT
“HOLIDAY CRAFTS, IDEAS AND INSPIRATION”
Home Depot created a board of DIY projects made from repurposed items, such as the
washers depicted here. Rather than accepting a label as a seller of trees and wreaths, the
home improvement store offered crafty suggestions to promote its brand and inspire
repinning as homes undergo decorative transformations.

11. 10
LUCKY MAGAZINE
“LUCKY FRIENDS: HOLIDAY BLING”
Lucky Magazine is enjoying Pinterest's collaboration
tools through a board that invites retailers and
individuals to share their ideas for hairstyles,
makeup, jewelry and dresses for holiday parties.
Lucky shows off that it's an authority on style (for
any season!). At the same time, it engages other
brands as well as dedicated readers and prospective
customers by creating an interactive board that
encourages users to share and play.

12. Happy Holidays!
THANKS FOR READING!
Get your fix for more Pinterest marketing news, tips
and trends at: http://www.brafton.com/tag/pinterest
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