1. FINDING SUCCESS
IN TODAY’S MUSIC INDUSTRY:
Leveraging Your Live Performance
CREATING LEVERAGE – SERIES SUMMATION
 Achieving Goals
 Being Undeniably Great
 Creating Commercial Viability
 Negotiating & Deal Making
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

2. Featured Panelists
 Bram
PARTNER, INDIEHITMAKER (MODERATOR)
 INDIEHITMAKER.COM | @BRAM_ROCKS
 Alex Vitoulis  Bryan Calhoun
ASSOC. CHART PRODUCTION DIGITAL STRATEGY & BIZ DEVELOPMENT,
MANAGER, BILLBOARD MAGAZINE THE BLUEPRINT GROUP
 BILLBOARD.COM  @BRYANCALHOUN
 Brian Felsen  Fred Croshal
PRESIDENT, CD BABY OWNER, CROSHAL ENTERTAINMENT GROUP
 CDBABY.COM | @BRIANFELSEN  CROSHALGROUP.COM | @FRITZCLIVE
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

3. Creating Leverage
Panel Series Summary
 The Song is #1
 Follow conventions
 Content is king
 Seek criticism, then record
 Amplify the passion
 Be You 1000%
 Stay true to yourself x 1000%
 Know the difference between musician and performer
 You get paid to rehearse, load & unload, be professional
 Tour Smart
 Tour to cover costs
 Create market strategy
 Make every show count
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

4. Creating Leverage
Panel Series Summary
 Spend $ to Make $
 On merch
 On your marketing efforts
 BHPPE & MPE
 Use Synergy
 Achieve Balance
 Find the ying & yang between band, family & team
 Adopt the 2-way street model
 Market wisely
 Band vs. industry
 Case studies
 Aligning the Band
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

5. Creating Leverage
Panel Series Summary
 Goal Setting & Mindset
 Building a Team
 Getting Gigs & Finding an Agent
 Touring Secrets Pt. 1 & 2
 Good Touring Health
 Marketing Yourself
 Sponsorships & Endorsements
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

6. Creating Leverage
Accessing The Landscape
 Bird’s eye view
 Role of the record label in today’s industry
 Where’s the money in music
 The importance of a live show
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

7. Creating Leverage
Achieving Your Goals
 What does it take
 Being undeniably great
 Putting it all together
 Finding opportunities
 Let them find you
 Going indie vs. the label deal
 Pros & Cons
 Alternatives
 Don’t give up
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

8. Creating Leverage
Creating Commercial Viability
 Fan engagement
 True fans spend time and money on you
 Industry reputation
 Good relationships will take you far
 Hard proof
 Analytics
 Sales reporting, Soundscan & Billboard
 BHPPE (get a good publicist)
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

9. Creating Leverage
Negotiating & Deal Making
 Leveraging opportunity
 Negotiating deals from a position of power
 The right team
 The right pitch
 Tips, tricks and strategies to building leverage
 Case studies
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker