1 to 1 Multi-touch - 500% higher response rates

PDF VERSION OF AMA WEBINAR

IMPORTANT NOTICE, READ BEFORE USE:

THIS PRESENTATION IS COPYRIGHTED, IF YOU’D LIKE PERMISSION TO USE THIS
OUTSIDE OF YOUR COMPANY, JUST LET US KNOW - AS THE IMAGES USED
HEREIN ARE STOCK PHOTOGRAPHY, THEY CANNOT BE USED IN ANY OTHER
FORM EXCEPT AS PART OF THIS PRESENTATION.

Thursday, June 18, 2009 1

Robert McKinney
Dayton AMA


Chris Pence
Dayton Business Development
cpence@bramkamp.com

Chris Telling
Chief Marketing Ofﬁcer
chris@bramkamp.com now presenting the “graphics village” -
multiple solutions under one roof for
everything for commercial to digital to
mailing to large format and even vehicle
wraps in addition to what you’ll see today


1 to 1 Multi-touch Marketing has been shown to provide 5x the
results over traditional direct marketing efforts.

How do we know?

Because 1 to 1 Multi-touch Marketing provides quantiﬁable,
trackable results. No longer do you have to play the guessing
game!

With 1 to 1 Multi-touch Marketing, you can track:
•when direct mail pieces arrive at homes
•when customers visit your website
•what your customers are most interested in
Eliminate “spray and pray” tactics once and for all!


OVERVIEW

• WHAT DRIVES ANY BUSINESS? (ABOUT 10 MINUTES)

• WHAT IS 1 TO 1 MULTI-TOUCH MARKETING? (ABOUT 30 MINUTES)

• Q&A - AND REDS TICKETS! (ABOUT 10 MINUTES)


EVERYTHING IS MARKETING


MARKETING IS EVERYTHING

Quoted from Andrew Lock, “Help! My business sucks!”

IN THE RACE TO THE FINISH,
EVERY BUSINESS HAS 4 GOALS

ATTRACT


CULTIVATE


CLOSE


LOYALTY


EVERY EFFORT.
EVERY MARKETING DECISION.
EVERY STEP YOU TAKE.

MUST IMPROVE YOUR ABILITY TO DO ATTRACT
THESE 4 SIMPLE THINGS
CULTIVATE
CLOSE
RETAIN


Addressable Voice
Mobile Email Mobile Email
SMS SMS + MMS
IM IM IM IM

Direct Mail
Telephone
Email
Direct Mail
Telephone
Email
Direct Mail
Telephone
Email
Direct Mail
Telephone
Email
Direct Mail
Telephone
IT
TV
Radio
TV
Radio
TV
Radio
TV
Radio
TV
Radio
USED
Print Print
Print Print Print

TO BE
Display
Display Display Display Display Website
Website Website Website Search
Search Search Search Online Display
Online Display Online Display Online Display Paid Search

SO
Paid Search Paid Search Landing Pages
Landing Pages Landing Pages Microsites
Online Video
Microsites Microsites Affiliate Marketing
Online Video Online Video Webinars

EASY
Webinars Affiliate Marketing Blogs
Affiliate Marketing Webinars RSS
Blogs Podcasts
Contextual
RSS
Wikis
Podcasts Social Networks
Contextual Mobile Web
Wikis Behavioral
Social Networks Social Media & Ads
Mobile Web Virtual Worlds
Widgets
Twitter


SAID ANOTHER WAY... The Digital Marketing Pyramid

Viral

SMS
Video
PPC / Landing Pages

Social Media
Organic Search
Email Marketing
Website
© 2008 ExactTarget

LET’S GET OUR PRIORITIES STRAIGHT

Web

Social Media E-mail
Strategy
Message
Branding
SEO Direct Mail

Blog


WHAT’S IN IT FOR ME?

• Boost revenues • Free up marketing resources
• Improve targeting • Track results
• Decrease print costs • Prove ROI
• Manage your brand • “Green” your print marketing

ATTRACT

•SEO
•WEB
•BLOG


CULTIVATE

•Direct Mail
•PURLs
•E-mail


CLOSE

•Consistent &
•Improved Communication
•Cleaner Data = More Sales
•One Stop Branding

RETAIN

•CRM
•Loyalty Marketing


PERSONALIZE
D ear Larry,
Tha nks for the
inv itation to
spea k to your
sales team.

Chr is Telling


34%

43%

69%

HOW TO PERSUADE


500% HIGHER RESPONSE RATES


PERSONALIZE
examples of live campaigns using VDP

MULTI-TOUCH 1 TO 1

•It isn’t the technology, it is how the technology is
used to apply the lessons of inﬂuence and the
goals of your marketing strategy


PURL
• Personalized URL
• i.e. robert.mckinney.1to1.com - goes to a webpage that
greets Robert by name, with more info only for HIM
• 100% trackable - now every action he takes the
marketer knows about

WHY ARE PURLS LIKE HIGH SCHOOL SEX?

• Everyone talks about it.

• Everyone thinks everyone else is doing it

• In reality - very few are doing it

• And those that are aren’t doing it very well


Personalized Print + PURL Webpage + 1 to 1 E-mail = 64% response rate!
The days of being in the dark on your direct marketing campaign
are over. No longer are you left wondering if your message is

E-mail with personalized images, text and versions
reaching and speaking to your target audience.

Prepopulated forms on personalized landing pages
Switch on the light with Bramkamp! We can brighten your direct
marketing approach by eliminating the one dimensional - mail or
print alone - approach. We have completed more than 25
10 versions - by gender and major

campaigns in the last 12 months, bringing consistent, trackable,
and proven response rates at least 500% over traditional “one
dimensional” campaigns. Our multi-touch - direct mail, website, e-
mail and social media - approach is trackable by customer name
through every step of the cycle with a 200% greater response rate
than an e-mail only control group.

A recent program with a local univeristy (please open to view
samples to the left) included postcards with 10 versions (by
gender and department.) This campaign also included e-mails,
personalized by student and parent, and a Personalized URL
webpage, both just as targeted.

No matter the size of your campaign, be it as few as 10 or as
many as 282,926 fully personalized pieces, Bramkamp has
handled it all. Whether you are looking to increase donations,
keep customers loyal, or interest new prospects, we have the

500% greater response rates
solution with a PROVEN Return
On Investment.

Talk to your local experts today!

513-241-1865

than one-dimensional campaigns www.bramkamp.com


Rancho Bernardo Inn

DIRECT MAIL
San Diego, California Print your personalized SGS itinerary and $200 discount
!"Printed on recycled paper voucher at Kristy.Lohre.SGSleanandgreen.com

Glean insight from your peers on maximizing
efﬁciency and adopting green initiatives that make sense
for IMPAK GRAPHICS INC at the 4th annual Signage and
Graphics Summit.

January 26-28, 2009
Rancho Bernardo Inn
San Diego, California Print your personalized SGS itinerary and $200 discount
!"Printed on recycled paper voucher at RogerE.SGSleanandgreen.com


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Just for stopping by... 0--"'#&5(6&2%
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MARKETING VS. PURCHASING
you’ll receive a

FREE PHOTOTYPE
High-Speed
USB 2.0 Flash Drive!
For more information about Phototype’s Print Quality
Management Program contact Kevin Lanigan at 513.281.0999

Making sure your brand looks great on shelf 24/7/365 isn’t easy. !"#$%&'()*
Especially when your packaging is
printed on a dozen different presses
scattered across the globe.
Wish you had a point-by-point quality standard for
every package out there?
every package out there?
We invite you to visit
you to visit
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Michael.Wainick.ManagePrintQuality.com
AaronC.ManagePrintQuality.com +(,-)$-.-* their
they see
When shoppers see
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Wish you could go online, anytime, and see how to see how Phototype can help Premium Brands
to Phototype can help Premium Brands
well your printers were living up to that standard?
On every single press run?
create a customized print quality management
create customized print quality management
program to monitor the performance of every
program monitor the performance of every /&0$(11-.&"0&shelf,shelf,
your packaging on are
packaging on
Wish you had an easy, hands-off process to ensure
Wish you had an easy, hands-off process to ensure
single package in your portfolio, across your entire
single package in your portfolio, across your entire are they giving brand
marketing and you
0%2'3"'#&"'&4.('%
packaging supply chain, every day of the week.
packaging supply chain, every day of the week.
your brand equity investment was gaining interest
your brand equity investment was gaining interest
managers giving you
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instead of losing share?
instead of losing share?
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Or wondering…
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stopping by... 0--"'#&5(6&2%
what went wrong?
receive a
you’ll receive a
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PHOTOTYPE
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USB 2.0 Flash Drive!
For more information about Phototype’s Print Quality
For information about Phototype’s Print Quality

Making sure your brand looks great on shelf 24/7/365 isn’t easy. !"#$%&'()*
We invite you to visit
Especially when your packaging is invite you to visit
+(,-)$-.-* their
printed on a dozen different presses every package out there? Michael.Wainick.ManagePrintQuality.com
Lucy.ManagePrintQuality.com
scattered across the globe. Wish you could go online, anytime, and see how to see how Phototype can help Premium Brands
how Phototype can help Premium Brands
When they see
Thursday, June 18, 2009
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a customized print quality management
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Thursday, June 18, 2009
www.PHAssociation.org
Endorsed By

Silver Spring, MD
Dr. Linda Martin,

Program Objectives

•

Pulmonary Hypertension Association
Hypertension.

Course Directors
ter Engel, M.D., F.A.C.C.
PUL
lmonary Hypertension Center, The Heart
Cincinnati at The Christ Hospital, Invasive
AR
The Ohio Heart & Vascular Center, Inc.
Cincinnati, OH
HYPE
The Lindner Center

aughman, M.D., F.A.C.P., F.C.C.P.
lmonary Hypertension Center The Heart
Cincinnati, Ohio 45219

Cincinnati at The Christ Hospital Professor
Conventional treatment and new options.

rtment of Medicine and Chief of Interstitial
10 River Center Blvd.
Covington, KY 41016
2123 Auburn Avenue, Suite 424

The Sarcoidosis Clinic The University of please call !513" 585#1777
hypertension in the scleroderma patient.

ti Medical Center, Cincinnati, OH
OCTOBER 11, 2008
EMBASSY SUITES HOTEL

REGISTER AND PAY AT:

Course Faculty
more info or to register over the phone
or call Gail Welsch or Karen Heidrich for

Register online before October 6th, 2008
At the conclusion of the symposium participants should be able to:

LindaM.PULMONARY2008.COM
“NEW CLASSIFICATION / NEW TREATMENT”

rt Daniels, M.D., F.A.C.C.
evaluation and treatment of pulmonary hypertension.
D i s c u s s t r e a t m e n t o f P u l m o n a r y Hy p e r te n s i o n :

• Un d e r s t a n d t h e i m p o r t a n ce o f p u l m o n a r y
• Discuss clinical cases by a panel to illustrate issues of
y

scent and Adult Congenital Heart Disease
ary Hypertension Program The Ohio State
he Heart Center Children"s Hospital
Jean Elwing, M.D.
fessor of Medicine Director, Pulmonary
gram The University of Cincinnati Medical
Center, Cincinnati, OH
• Present the 4th WHO Classiﬁcation of Pulmonary Hypertension. Dr. Linda Martin

urali, M.D., F.A.C.C., F.A.C.P.
• Discuss the presentation and evaluation of Pulmonar2123 Auburn Ave.

scular Medicine Medical Director, McGinnis
ar Institute Allegheny General Hospital
Cincinnati, OH 45219

logy Department, Pittsburgh, PA
ng H. Park, M.D., F.A.C.C.
Cincinnati, Ohio 45219

r of Medicine Director, Pulmonary Vascular
University of Maryland School of Medicine
n of Cardiology, Baltimore, MD
#RIGHT
2123 Auburn Avenue, Suite 424

isa Taylor, R.N., B.S.N.
t, Cardio/Pulmonary The Ohio Heart and
OF TH
cular Center, Cincinnati, OH
Linda Martin

OCTOB
ay include the discussion of unapproved uses of products. Any EMBASSY
ulty with regard to unapproved uses of products are solely those of
rsed by The Christ Hospital.
2123 Auburn Ave.

d toward pulmonary physicians, cardiologists, general internists, REGISTE
nurse practitioners, physician assistants caring for patients with

t
W W W. P U L
Cincinnati, OH 45219
To learn more and register, visit your personal web page at: LindaM.pulmonary2008.com today!

ypertension Symposium has been planned and implemented in
come join us for WHAT IS NEW IN PULMONARY ARTERIAL HYPERTENSION: 2008

ials and Standards of The Ohio State Medical Association through
rist Hospital and The Lindner Center for Research and Education. The Lindner Cent
tes this educational activity for a maximum of 7.0 hours in category
ysician"s Recognition Award Program. Each physician should claim
at he/she actually spends in the educational activity. The Ohio Hea
44

CLOSE THE LOOP
Direct
Mail

Customer
Sales PURL
Data

E-mail


ONE VIEW OF YOUR CUSTOMER
REGARDLESS OF CHANNEL


60 SECONDS ON WEB2PRINT


Chris Telling

GT-HT Bulletin_cc.qxd 5/30/07 9:56 AM Page 3

GT-HT Bulletin_cc.qxd 5/30/07 9:56 AM Page 2

Premium Performance
The Model 20 HT and GT units feature a gearbox tions today and flexibility to handle your changing
designed specifically for agitator service. Available in requirements in the future.
right angle (HT) and parallel shaft (GT) configurations, The Model 20 HT/GT is designed to meet AGMA,
this rugged performer can be tailored to meet virtually OSHA, ANSI, IEC, DIN, EU and ATEX standards
any process, from critical chemical reactor systems to and requirements.
storage applications.

Combining the benefits of the HT and GT time proven
agitators into a modular design package, Chemineer
provides solutions to optimize your mixing applica-

Model 20 HT and GT Agitators

Reliable Performance

How is the Chemineer
Model 20 HT/GT Gearbox Superior?
Output Shaft Requirements AGMA Ratings when
Applied to Agitators and Value
Commercial gearboxes usually have smaller output
shafts that are poorly suited for agitator duties, leading AGMA established a general purpose standard intended
to higher gear deflections, more noise and lower reli- to be applied to gearboxes used in a wide range of
ability. For optimum mechanical integrity, it is beneficial industrial applications. Agitators have particular duties
to design the low speed shaft so that the shaft diameter that make reliance on AGMA service factors inappro-
between the bearings is large and the distance between priate. A standard commercial gearbox tends to use
the bearings is small. Commercial gearboxes tend to smaller shafts and larger bearing spans that result in
use smaller shaft diameters, resulting in the need to higher deflection, wear and shorter lifespan. To obtain
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bending moments associated with overhung loads.

The Chemineer Solution
The Chemineer Model 20 HT/GT gearbox is unique translate to lower maintenance costs and greater
and superior because it is designed specifically for productivity. It also has an oversized output shaft,
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it has much longer bearing and gear lives, which down the shaft.

www.chemineer.com

2

SIGNAL LIGHTING

Thin Line 3” Center Dual
Function Clearance/Marker
49252 - Red
49253 - Yellow
The brightest and longest lasting LEDs on the market.
Low amp draw and high visibility makes these advanced,
compact LEDs ideal for auxiliary high mounting situations.
• Multifunction lamp for improved safety
• Compact size for narrow top rail applications
• Lamp functions as a marker, clearance, identification and
supplemental high mount stop or turn lamp
• Long-life lamp features replaceable lens and specially formulated
encapsulent potting that protects against moisture, vibration and
corrosion
• 3” mounting center with field replaceable lens
• Wire exit holes at each end allow for flow-through harnessing


REPORTING


IMPLEMENTATION METHODOLOGY

• Discovery

• Project initiation

• Conﬁguration

• Testing

• Training

• Release


Q&A

Chris Pence
Dayton Business Development
cpence@bramkamp.com

Chris Telling
Chief Marketing Ofﬁcer
chris@bramkamp.com


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