1. “Social Media POWER
HOUR: All the Tips and
Tricks You Need to
Know”
By
Fred Campos, FunCitySocialMedia
Chief of Marketing

2. Copy of Today’s PowerPoint Presentation
Can Be Download at:
http://FunCitySocialMedia.com/
Click “Classes”
Password is: Brand-Aid

3. “Social Media Revolution 3”
Video
By Eric Qualman
Based on #1 Best Selling Book
Socialnomics
www.youtube.com/watch?v=x0EnhXn5boM

4. What is Social Media?
”’Social Media is the ability to
market, promote, draw
attention to or educate
potential consumers through
repeatable and ‘opt in’
contacts. This process is
usually free and
accomplished through:
Blogs, Twitter, Facebook,
YouTube, Pinterest, Flickr,
FourSquare, LinkedIn or
other online connections.”
- Fred Campos, Chief of
Marketing, FCSM

5. Why Social Media is Not Just for
Kids?
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

6. Pingdom.com Feb 2010 Survey of 19 Social
Media Sites
“A full 25% of the users on these sites are aged 35 to 44, which in other words
is the age group that dominates the social media sphere. Only 3% are aged 65 or older.”

7. The Three Legged
Stool, Branding Your
Social Media to
Match

8. The 10 Most Effective Ways to Use
Social Media

9. 10 Most Effective Ways to Use Social
Media
1. To Promote a Brand, Blog, Website, Product or
Service.
2. Lead Generation through Targeted
Demographic, Audience or Customer.
3. It Improves your SEO (Search Engine
Optimization), the Three Legged Stool.
4. It is Stickier than a Website.
5. It Provides Multiple Ways for Clients to
Interact.

10. 10 Most Effective Ways to Use Social
Media
6. Good Customer Feedback Loop.
7. It Boost the Number of People You Can Reach.
8. Allows Two-Way Communication and/or Client
Feedback.
9. Conversations are Already Happening With or
Without You.
10.It’s Cheap Marketing.

11. 7 Habits of Interesting & Engaging People
1. They Stay on Topic Most of the Time.
2. They are Funny or Controversial.
3. They are Real and not Robotic.
4. They are Descriptive & Different.
5. They Talk to People.
6. They Promote Interesting Stuff.
7. They Don’t Over Sell. Practice 90/10 Rule.

12. My Suggested Three
Legged Stool for
Parks & Recs:
Twitter
Facebook
YouTube

13. Why Parks & Recs
Need Twitter?

14. A Few Twitter Thoughts & Stories
“190 million unique visitors come to
Twitter every month.” – March
2011
1. GM Twitter Story
2. The Thanksgiving Cooking Story

16. –Everybody is Selling Something.
–What is in a Twitter Name?
–Where & How does “Tweeting” Take
Place?
–The Two True Purposes of Twitter.
–Follow People that Matter to Your
Business, Follow Your Customers.

17. – Be Real.
– Tweet at Least Daily.
– Tweet 3-4 Times a Day.
– Stay on Topic 90% of the Time.
– Keep an Eye on Your Direct Message.
– Reply Back on People that Follow You.
– Data mine appropriate followers.

18. Case Studies: Dad Hair Book Review
• 10 Book Experiment
• Twitter & Blog
• The Right Audience
Increased Book
Sales
• We Sold Out in Less
than a Day

19. Why do Parks & Recs
Need Facebook?

20. A Few Facebook Thoughts
“850 million users are not to be
ignored.” August 2011
If Facebook were a country it
would be the 3rd largest in the
world.
The Rotan FB Story.

21. Facebook & YouTube vs Websites?

22. What’s the Difference
Between a Personal
and Business Fan
Page?

29. Personal vs. Business Fan Page
• Personal is designed to connect with every
person you’ve every went to school with.
• Personal account is limited to 5000 friends.
• Personal account doesn’t support custom
tabs.

30. 7 Facebook Secrets
1. Update Your Facebook Wall Daily
2. Wall Post 7a-9a, 5:30p-7:30p
3. “Like” Cross Business from Fan Page
4. Reveal Page Increases “Likes”
5. Add “Like” buttons to Websites
6. Don’t “Like” Your Competition
7. Facebook Ads Rock, $50 Free Jan
2012

31. A Few YouTube Thoughts
“In 2012 there will be more video
content online than text.” July
2010
YouTube is the 2nd/3rd most
searched site, behind Google.
In an A.D.D. world, video is king.

32. An Example of a YouTube Channel

33. An Example of a YouTube Channel

34. Tie It All Together

35. Top 5 Pieces of a Good Video
1. Short (30 secs – 2 mins)
2. One Interesting Message
3. Call to Action
4. Nicely Done, Title & Music
5. Match Title, Desc, Tag & Location

37. We Build & Automate Social Media

38. We Provide 4 Social Media Services
1. Social Media Websites
Virtual Billboards
Blogs
2. Social Media Small Business Silver
Twitter, Facebook, YouTube Campaigns
3. YouTube Commercials
4. Social Media Speaking & Training

39. You Focus on Running Your Business,
We Focus on Bringing You Clients!
FunCitySocialMedia
Fred Campos, Speaker/Trainer
400 S. Industrial Blvd #224
Euless, TX 76040
fcampos@FunCitySocialMedia.com
www.FunCitySocialMedia.com
www.FunCityStuff.com <=Blog
www.facebook.com/FunCitySocialMedia
@FunCityChief, @FredCamposJr, @Fred24Live