Our presentation from the Digital Strategy Innovation Summit 2013 in NY. BrandEmotivity's Global Managing Partner Nuno Santos spoke about trends in storage capacity, processing power, communications and sensors, and how brands can capitalise on these trends by focusing on storytelling.
15. Sensors generating and communicating data
Connected Equipment
with sensors
generating data
Sensors Data Algorithms, Data
processing
and Analysis
Mobile as the hub
Communications
of interaction and
communication
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25. Congratulations,
Your 3rd drive today was faster than
Tiger Woods’ drive on the 13th hole of
the final round of Augusta in 2011.
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26. Data powered Branded Storytelling
Storytelling brings
BRANDS meaning to Technology
Connected Devices
with sensors
generating data
Sensors Data Contextual data
combined with
algorithms
Mobile as the hub
Communications
of interaction and
communication
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30. Action #2
Define a new play-field.
They have already eaten your breakfast.
Apple Google Amazon Nike Starbucks Tesco
Barnes
Microsoft Yahoo Adidas Costa Waitrose
& Noble
Nokia Microsoft Borders Asics Local Asda
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32. Action #4
Break the walls. End the fiefdoms. Converge.
Your competitors will.
R&D Marketing Technology
Responsible for product Responsible for Creating Responsible for Data
innovation Stories around Products Systems and CRM Systems
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