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- 1. www.brandnarrative.com Email me for 20 Colin Campbell social media tips colin@brandnarrative.com 1 Tuesday, September 21, 2010
- 2. Today’s Agenda State Farm 09/17/10 2 Tuesday, September 21, 2010
- 3. Today’s Agenda • How social media yields results State Farm 09/17/10 2 Tuesday, September 21, 2010
- 4. Today’s Agenda • How social media yields results • A story in 6 Chapters: State Farm 09/17/10 2 Tuesday, September 21, 2010
- 5. Today’s Agenda • How social media yields results • A story in 6 Chapters: About Us You and Social Media The Media Revolution How Stories Work The Consumer Dos and Don’ts State Farm 09/17/10 2 Tuesday, September 21, 2010
- 6. Today’s Agenda • How social media yields results • A story in 6 Chapters: The most important secret in About Us You and Social Media social marketing The Media Revolution How Stories Work The Consumer Dos and Don’ts State Farm 09/17/10 2 Tuesday, September 21, 2010
- 7. About Us State Farm 09/17/10 3 Tuesday, September 21, 2010
- 8. Our Experience State Farm 09/17/10 4 Tuesday, September 21, 2010
- 9. We are an Advertising Agency State Farm 09/17/10 5 Tuesday, September 21, 2010
- 10. We are an Advertising Agency State Farm 09/17/10 5 Tuesday, September 21, 2010
- 11. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
- 12. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
- 13. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
- 14. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
- 15. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
- 16. You and Social Media State Farm 09/17/10 7 Tuesday, September 21, 2010
- 17. Great, Great Stories State Farm 09/17/10 8 Tuesday, September 21, 2010
- 18. THE MEDIA REVOLUTION State Farm 09/17/10 9 Tuesday, September 21, 2010
- 19. Epic Changes State Farm 09/17/10 10 Tuesday, September 21, 2010
- 20. The Good Old Days State Farm 09/17/10 11 Tuesday, September 21, 2010
- 21. This Happened... State Farm 09/17/10 12 Tuesday, September 21, 2010
- 22. It’s Free State Farm 09/17/10 13 Tuesday, September 21, 2010
- 23. Advertising has Changed State Farm 09/17/10 14 Tuesday, September 21, 2010
- 24. Everyone is Media State Farm 09/17/10 15 Tuesday, September 21, 2010
- 25. A Democracy of Content State Farm 09/17/10 16 Tuesday, September 21, 2010
- 26. Access to This... State Farm 09/17/10 17 Tuesday, September 21, 2010
- 27. Now it’s up to You State Farm 09/17/10 18 Tuesday, September 21, 2010
- 28. One Problem... State Farm 09/17/10 19 Tuesday, September 21, 2010
- 29. A Quick Film State Farm 09/17/10 20 Tuesday, September 21, 2010
- 30. HOW STORIES WORK State Farm 09/17/10 21 Tuesday, September 21, 2010
- 31. Stories Sell State Farm 09/17/10 22 Tuesday, September 21, 2010
- 32. A Powerful PSA State Farm 09/17/10 23 Tuesday, September 21, 2010
- 33. The Power of Archetypes State Farm 09/17/10 24 Tuesday, September 21, 2010
- 34. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
- 35. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
- 36. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
- 37. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
- 38. A Film on Brand Archetypes State Farm 09/17/10 26 Tuesday, September 21, 2010
- 39. State Farm? State Farm 09/17/10 27 Tuesday, September 21, 2010
- 40. The most important secret in social marketing State Farm 09/17/10 28 Tuesday, September 21, 2010
- 41. State Farm 09/17/10 28 Tuesday, September 21, 2010
- 42. Know Who You Are State Farm 09/17/10 28 Tuesday, September 21, 2010
- 43. THE CONSUMER State Farm 09/17/10 29 Tuesday, September 21, 2010
- 44. Changing Consumers State Farm 09/17/10 30 Tuesday, September 21, 2010
- 45. Changing Consumers • Power • Trust • Ego State Farm 09/17/10 30 Tuesday, September 21, 2010
- 46. Power State Farm 09/17/10 31 Tuesday, September 21, 2010
- 47. Trust State Farm 09/17/10 32 Tuesday, September 21, 2010
- 48. Ego State Farm 09/17/10 33 Tuesday, September 21, 2010
- 49. What to Do! Give Them What They Really Want State Farm 09/17/10 34 Tuesday, September 21, 2010
- 50. What to Do! Embrace Authentic Emotions State Farm 09/17/10 35 Tuesday, September 21, 2010
- 51. What to Do! Listen, Respond, Chat State Farm 09/17/10 36 Tuesday, September 21, 2010
- 52. What to Do! Be Useful State Farm 09/17/10 37 Tuesday, September 21, 2010
- 53. What to Do! Make Them the Star State Farm 09/17/10 38 Tuesday, September 21, 2010
- 54. No-Nos State Farm 09/17/10 39 Tuesday, September 21, 2010
- 55. No-Nos Don’t Make it About You State Farm 09/17/10 39 Tuesday, September 21, 2010
- 56. No-Nos Don’t Make it About You Don’t Update Inconsistently State Farm 09/17/10 39 Tuesday, September 21, 2010
- 57. No-Nos Don’t Make it About You Don’t Update Inconsistently Don’t Spout Corporate Jargon State Farm 09/17/10 39 Tuesday, September 21, 2010
- 58. No-Nos Don’t Make it About You Don’t Update Inconsistently Don’t Spout Corporate Jargon Don’t Expect Instant Love State Farm 09/17/10 39 Tuesday, September 21, 2010
- 59. No-Nos Don’t Make it About You Don’t Update Inconsistently Don’t Spout Corporate Jargon Don’t Expect Instant Love Don’t Be Boring State Farm 09/17/10 39 Tuesday, September 21, 2010
- 60. CONCLUSIONS 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
- 61. CONCLUSIONS Create Stories 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
- 62. CONCLUSIONS Create Stories Share Yourself 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
- 63. CONCLUSIONS Create Stories Share Yourself Engage with People 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
- 64. CONCLUSIONS Create Stories Share Yourself Engage with People 09 Be a Community Member State Farm 09/17/10 40 Tuesday, September 21, 2010
- 65. CONCLUSIONS Create Stories Share Yourself Engage with People 09 Be a Community Member Have Fun State Farm 09/17/10 40 Tuesday, September 21, 2010
- 66. Thank You colin@brandnarrative.com 41 Tuesday, September 21, 2010