Ecommerce SEO has predominantly been about getting as many products as possible indexed and visible within search engines. In order to perform organically Ecommerce businesses need to think more like publishers, deciding on the best strategies to engage their audience and ensuring they have answers to questions during the consideration process.

1. B3
Audience Engagement
Increasing Traffic & Sales
TIM GRICE – DIRECTOR OF SEARCH

2. B3
Popularity
Citations
Social
Authority
Engagement
Anchor Text
Keywords
Links
Ranking Signals

3. B3
PopularityEngagement
Ranking Signals

4. B3
SEO Task List
Find relevant keywords
Add keywords to content
Build links (From anywhere)
Anchor text

5. B3
£
Traffic You have to
Engage
YOUR SITE
Engage

6. B3
“There is no
shortcut to
success.”

7. B3
…Return to Search

8. B3
Dwell Time?
“Your goal should be that when a visitor lands on your page, the
content answers all of their needs, encouraging their next action to
remain with you. If your content does not encourage them to
remain with you, they will leave. The search engines can get a sense
of this by watching the dwell time. ” Duanne Forrester - Bing

9. B3
Anyone Remember Panda?
Low quality content
Unclear or no call to actions
Poor navigation
Does your content serve the user
…they leave

11. B3
Identify Poor Performance

12. B3
Cross Reference with Keyword Data

13. B3
Most Panda issues can
be solved through better
Engagement

15. B3
Google
Analytics
Social
Listening
Market
Research
Customer
Feedback
Focus
Groups
Who are you trying
to Engage?

16. B3
Blogs
Site Search
Competitors
Market
Research
Forums
Social Sites
Reviews
Keywords

17. B3
Audience Reporting

19. B3
Relevant
User Experience
Fast
Comprehensive
Want
What

21. B3
Content Strategy
Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building

22. B3
Put your best content in
front of people.

23. B3
Rankings without Links
20%
Bounce Reduction
200%
Time on Page

24. B3
If you have enough links
to be in the top 5 you have
enough to be at the top.

26. B3
Your website has to be Popular

27. B3
60,500
22,200
14,800
12,100
33,100
14,800
All things being equal,
branding wins…

28. B3
Useful
Entertaining
News
Worthy
Insightful Provoke
Engagement
Audience
Led
Creative

29. B3
TV
Outreach
PR
Display
Social
Paid Search
Creative
Apps Brand
Search

30. B3
You’ll always rank position
‘1’ for brand search

31. B3

32. B3
2014 – The year of
building better websites.