Julius Randle's Injury Status: Surgery Not Off the Table
Stanford Report: Open Rate Analysis
1. ANALYSIS OF OPEN RATES
Stanford Report
January-July 2011
Brandon D. Brown
2. OPENS FROM EMAIL, JANUARY-JULY
Overall average: 6,489.01 opens per day
16.5% increase from 2010 (Jan-Jul)
Highest open:
8,041
Wednesday, May 25, 2011
Funky Frost: An Amphitheater's raucous rock 'n' roll era
$20 million endowment created for bioengineering projects
Provost to present 2012 budget plan to Senate Thursday
Lowest open:
5,999
Friday, April 22, 2011
Sugarcane changes local temperature, researchers say
American Academy of Arts & Sciences names new scholars
British theater duo bring experimentation to drama faculty
3. AVERAGE OPENS: MONTHLY
January: 6,505.90 May: 6,601.81
14.5% increase from 2010 18.4% increase from 2010
February: 6,467.05 June: 6,507.90
17.4% increase from 2010 18.7% increase from 2010
March: 6,433.43 July (partial): 6,239.43
16.4% increase from 2010 12.3% increase from 2010
April: 6,410.81
13.5% increase from 2010
4. HOW HAVE MONTHLY OPEN RATES CHANGED?
7000
6000
5000
4000
3000
2000
1000
0
2010 2011
5. AVERAGE OPENS: DAILY
Tuesday continues to have the highest open
average
Actual averages:
Monday: 6,556.42
Tuesday: 6,589.29
Wednesday: 6,522.07
Thursday: 6,332.61
Friday: 6,446.74
Although holidays continue to fall on Mon and
Fri, readership on both days has increased
significantly, by 18.6% and 18%, respectively
6. HOW HAVE DAILY OPEN RATES CHANGED?
7000
6000
5000
4000
3000
2000
1000
0
Monday Tuesday Wednesday Thursday Friday
2011 2010
7. BREAKDOWN OF OPENS FOR ADS
Averages
Ad 1 (right-hand scroll bar): 71.64
6.8% increase from 2010
Ad 2 (bottom of page, larger): 62.28
5.1% increase from 2010
Most popular ads:
Ad 1 location:
Stanford Dining: Faculty/Staff Meal Plan
Monday, January 10, 2011
387 opens
Ad 2 location:
Stanford Dining: Faculty/Staff Meal Plan
Friday, January 14, 2011
233 opens
8. MONTHLY AD OPEN AVERAGES
160
140
120 62.95 66.09
100 56.44 57.95 64.12
62.6
80
60 Ad 2
69.29
Ad 1
40 83.9 75.8 78.5 76.5 72.7
58.1
20
24
0
9. ARTICLE HIT RATES
Average for most opened article (per day): 879
Most popular: 2,740
Stanford’s new Matadero Trail opens to the public today
Friday, May 20
Least popular: 298
Cantor Director Seligman to retire at the end of the year
Tuesday, January 11
Popular Themes:
Health & wellness (BeWell@Stanford series)
Changes to campus life
Expansion
Deaths
University accolades
Individual and group
10. TOP ARTICLES, JAN-JULY 2011
1. Stanford’s new Matadero Trail opens to
the public today (Stanford Report)
5/20/2011
2,740
2. Campus encourages commuters to
tweak p.m. drive home (Stanford
Report)
2/16/2011
2,310
3. BeWell@Stanford: Kerry Breuer’s diet
to end all dieting
5/27/2011
2,104
4. Q&A: Thomas Henriksen on the killing
of Osama bin Laden (Stanford Report)
5/3/2011
1,938
5. Facebook Open Office Hours with Betsy
and James Franco (Facebook.com)
3/11/2011
1,754
11. TOP ARTICLES, CONT.
6. The Stanford Prison Experiment: In
their own words (Stanford magazine)
7/14/2011
1,740
7. Early math lessons change kids’
brains, researchers say (Stanford
School of Medicine)
6/8/2011
1,711
8. Your exercise resolutions: Staying the
course (BeWell@Stanford)
1/19/2011
1,622
9. Eight scholars selected to the
National Academy of Sciences
(Stanford Report)
5/5/2011
1,602
10. Stanford v. Roche goes before U.S.
Supreme Court Monday (Stanford
Report)
2/24/2011
1,586
12. TOP ARTICLES, CONT.
11. Stanford ‘disappointed’ in High Court
ruling in Roche case (Stanford
Report)
6/7/2011
1,537
12. BeWell@Stanford: Realistic steps to
successful fitness plans
1/5/2011
1,503
13. Ten undergraduates win Deans’ Award
for academic work (Stanford Report)
5/9/2011
1,474
14. Memorial set for visiting scholar Rune
Nielsen (Stanford Report)
1/19/2011
1,438
15. Memorial Church weddings offer unique
way to say ‘I do’ (Stanford Report)
7/6/2011
1,431
13. TOP ARTICLES, CONT.
16. Campus to receive collection of 20th-century
American art (Stanford Report)
6/14/2011
1,429
17. Want to lower your medical contribution in
2012? (BeWell@Stanford)
4/29/2011
1,376
18. BeWell@Stanford: Cliff Nass on our
love/hate relationship with smartphones
3/17/2011
1,334
19. Stanford submits expression of interest for
NYC campus (Stanford Report)
3/18/2011
1,274
20. Orange Bowl goes to the Cardinal: Stanford
40, VA Tech 12 (GoStanford.com)
1/4/2011
1,262
14. TOP 10 RESEARCH ARTICLES
1. Early math lessons change kids’
brains, researchers say (Stanford School
of Medicine)
6/8/2011
1,711
2. Failure can lead to ‘breakthrough
thinking,’ GSB’s Shiv says (Stanford GSB
News)
3/7/2011
1,195
3. Separation anxiety: Are we plugged in but
tuned out? (Stanford magazine)
1/24/2011
1,192
4. Psychologists’ exercise raises GPAs of
minority students (Stanford Report)
3/18/2011
1,187
5. Type-2 diabetes linked to autoimmune
reaction in study (Stanford School of
Medicine)
4/25/2011
1,175
15. TOP RESEARCH ARTICLES, CONT.
6. Shadow Mothers: Why the first shift still
matters (Clayman Institute)
7/5/2011
1,163
7. How ‘computer geeks’ replaced
‘computer girls’ (Clayman Institute)
6/6/2011
1,029
8. Researchers try to untangle the root
causes of autism (Stanford magazine)
1/19/2011
985
9. Research shows sharing in sorrow
might make us happier (Stanford
Report)
1/6/2011
983
10. Paying star employees well is a good
strategy for innovation (Stanford GSB
News)
1/25/2011
945
16. IN THE NEWS...
Most popular stories Least popular stories
Stanford student becomes Stanford law students
youngest venture capitalist appeal three strikes (Link to
(Link to Menlo Park Patch) Washington Post)
5/10/2011 2/1/2011
709 178
10 great opening lines from What would you do if you
Stanford admissions essays saw a waitress refusing to
(Link to CBS serve gay parents? (Link to
MoneyWatch.com) ABC News)
6/16/2011 5/20/2011
619 332
America's best high schools Thiel Fellowship pays 24
(Link to Newsweek) talented students $100,000
6/21/2011 not to attend college (Link to
468 Chronicle of Higher Ed)
5/26/2011
341
17. CAMPUS ANNOUNCEMENTS
Readers care about their safety and personal wellness
Top Announcements:
Police sketch released of the suspect alleged to have
assaulted a female student Monday, Jan. 3, near Manzanita
Field
1/7/2011
998
Police sketch released for Munger robbery suspect
5/12/2011
804
Happiness Within Reach conference
1/28/2011
605
18. SUBJECTS LEAST LIKELY TO ATTRACT CLICKS
Clicks under 300
Women’s athletics
Lively Arts/performances/film screenings
Links to external news stories (In the News section)
Senate meeting minutes
Some subjects have attracted more clicks this
year, more than likely due to their high-profile
nature
Obituaries
Senate meetings (decisions, pending changes)
Awards
19. SR HIGHEST OPEN COUNTS
1. 8,041-Wednesday, May 25
Funky Frost: An amphitheater's raucous rock 'n' roll era
$20 million endowment created for bioengineering projects
Provost to present 2012 budget plan to Senate Thursday
2. 7,984-Monday, January 10, 2011
Helping researchers find solutions to real-world problems
New curriculum gives English majors the big picture
Hennessy praises Harbaugh for re-energizing football
3. 7,811-Wednesday, March 30
Undergraduate Admission invites 2,427 to the Class of 2015
Blood test may help predict heart transplant rejection
Sharing Stanford’s harvest through the Gleaning Project
4. 7,782-Tuesday, April 26
Knight Management Center Open House set for Friday
Q&A: Stedman on democracy’s surge, integrity in elections
Racial disparity persists in heart-transplant mortality rates
5. 7,587-Tuesday, June 21
Childhood in a ‘dustbowl:’ thin soup, wooden mattresses
James Jucker, retired industrial engineering professor, dies
Trustees approve several campus construction projects
20. SR HIGHEST OPEN COUNTS, CONT.
6. 7,399-Tuesday, February 22
Disordered proteins may be a culprit in spreading disease
Math stereotypes equal too few women in STEM fields
Video: Hennessy on meeting The Stanford Challenge
7. 7,350-Monday, January 31
Scientists’ ‘nanodomes’ could lead to thin-film solar cells
Pan-Asian Music Festival focuses on Mongolia, ‘the steppes’
Lythcott-Haims holds Facebook Open Office Hours
8. 7,348-Tuesday, January 4
Orange Bowl goes to the Cardinal: Stanford 40, VA Tech 12
2010 Annual Report addresses campus transformation
Raindrops reveal how a wave of mountains moved south
9. 7,248-Tuesday, May 3
Q&A: Thomas Henriksen on the killing of Osama bin Laden
‘Small fry’ fish also vulnerable to population plunges
Writer Thomas Friedman on Facebook Open Office Hours
10. 7,168-Monday, June 13
Felipe Calderón: ‘You must never, ever give up’ on ideals
Gail Bowman: No need to be perfect to live a successful life
Rob Reich: ‘Your education here has not been frivolous’
21. THE DISH
Most Popular Least Popular
1. Pundits reflect on ANDREW 1. CHARBEL FARHAT named fellow of
LUCK's decision to stay at Stanford the Society for Industrial and Applied
and forgo the NFL for now . . . Mathematics . . .
Friday, January 7, 2011 Monday, April 11, 2011
744 hits 67 hits
2. Here's something you don't see 2. Psychologists LERA BORODITSKY
every day: Five very large and NOAH GOODMAN receive 21st
helicopters landing on the Sand Hill Century Science Initiative grants
Road playing fields, one carrying from the James S. McDonnell
PRESIDENT OBAMA... Foundation . . .
Thursday, April 21, 2011 Thursday, February 17, 2011
664 hits 72 hits
3. GRADUATE SCHOOL OF 3. KAROL BERGER receives the
BUSINESS records a stunning Glarean Award for musical research
aerial shot of the campus . . . ...
Monday, March 7, 2011 Thursday, June 30, 2011
497 hits 76 hits
22. CONCLUDING REMARKS
Readership is still consistent, but has significantly increased
Combination of increase in voluntary subscribers and the
audience becoming more acclimated since the SR is in its 2nd full
year of being online
Tuesday averages most opens, and five of top 10 SRs were
published on Tuesday
Ad 1 location (right-hand scroll bar) has a 15% increase in
average opens over Ad 2 location (bottom of page)
However, ads displaying sales/discounts/good deals are the
most popular overall, despite location
Again, stories that the readers can connect to are the most
popular: BeWell series, campus changes, deaths of
students/faculty/staff
23. CONCLUDING REMARKS, CONT
When it comes to research articles, readers appear
to be more interested in topics that affect them on a
daily basis: family, health, salary
The Dish
Does not attract as many readers as the SR, but what’s
hot is hot and what’s not is…not
Intro statement to story makes a difference, the more
descriptive and exciting the better
24. RECOMMENDATIONS
Conduct an annual readership survey
This will place the open rates and clicks into context for the researcher and allow him or
her to provide more insight as to why certain stories/ads/etc. are popular and what topics
readers want to see included
Limitations to measurement
Use of Facebook and Twitter means that not all opens and hits are counted
Time of emails
Would it help to send the SR a little later in the day to prevent getting overlooked in
readers’ inboxes?
Survey readers to see if they think a time change would be beneficial
On-going tracking of data
Excel spreadsheet templates will allow researcher to compile data and perform
calculations in a neat, organized manner
Better for tracking trends
The Dish
A social media platform would be especially useful for this segment
Also, maybe using this section specifically for stories with some sort of entertainment value
would be helpful
Consider a new layout/design