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t
Battle Of The Fans
(Currie Cup Final)

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Between the 25th
October and 1st
November
8310conversations were tracked around the Sharks and
Western Province Currie Cup Final.

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Over this period the conversation reached
15 079 695through online alone.

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This amounts to approximately
R 3.4
millionworth of free online advertising (AVE) for the teams and the
Currie Cup event itself. All of which was Earned Media (not
Paid or Owned Media).

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AND…

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Consumer drove
92.6%of the total conversation volume. This is incredibly high
compared to what brands typically get in the South African
environment.

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In the
end…

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Sharks received
56%of the fans support.
Western Province
received
44%of the fans support.
VS.

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AND…

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The Sharks reached
38%more fans online than the Western Province did.

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Top
Fan?

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For the Sharks the top
fan was
@_mishmish_
with 42 Tweets!
For the Western
Province the top fan
was
@ADorfling
with 46 Tweets!
VS.

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Main
themes

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On the event day there were
2 132online conversation around the event. A whopping 36.1%
of the total conversation from the full 8 days.

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After the
game?

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The Sharks
got noisy with
576mentions online.
The Western
Province went rather
quiet with
255mentions online.
VS.

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The Sharks win
– on and off the
field.

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What the
Fans say

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Top Fans – Western Province

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Top Fans - Sharks

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The Fans Say

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The Fans Say

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The Fans Say

25. www.brandseye.com
The Press Say

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The Press Say

27. www.brandseye.com
The Press Say

28. www.brandseye.com
The Press Say

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The Press Say

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The Press Say

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BrandsEye is an online reputation management service
which focuses on the real-time monitoring and
managing of corporate reputations in the digital space.
For more information:
Contact Tim Shier on 021 462 7353
Email the team on contact@brandseye.com
Contact us on Twitter @brandseye
Or go to our website: www.brandseye.com