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Design Thinking: engage customers like never before. Inconsistent customer interactions. Undifferentiated touch points. Indifferent customers. If these are business challenges you are facing, it’s time to take a closer look at the customer journey that your business is providing. Join us in a hands-on, interactive session that will introduce you to a new way of thinking. Design Thinking is a user centric problem-solving mindset that combines empathy, rationality and creativity, and keeps the end-user of your product/service at the center of the design process. These techniques are being used by the world’s most prolific innovators to deliver powerful interaction experiences across the entire customer journey. What we covered within the workshop: 1) The basic foundations and benefits of Design Thinking as an innovation process. 2) How to start integrating Design Thinking ideas and techniques into your daily customer interactions. 3) How to use Design Thinking to draw customer journey maps and gain actionable insights.

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The Design Thinking Workshop contains the process and methods of design thinking adapted for the entrepreneurial environment. It offers new ways for entrepreneurs to be intentional and collaborative as they design solutions for their company, empowering participants to create impactful solutions for complex challenges. Businesses all over the globe are using Design Thinking to create new solutions for their customers, companies and communities—using empathy to help develop programs, engaging people in helping to design their solutions and working with each other to create new tools and processes for tech-based challenges. These efforts are helping entrepreneurs become agents of change within their companies, generating new ideas and driving new small- and large-scale innovations. Based on the Design Thinking workshops from D School at Stanford. Learn more http://dschool.stanford.edu/

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Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the: Why are some designs better than others, and what can you do about it? (The Talk) If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.

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Research shows that we think like we speak. The first step in Visual Design Thinking, then, is learning visual language. Come learn Glyph™, a language that balances verbal and visual elements to improve the way you learn, remember, create, and communicate. After this 2.5 hour workshop, you will be bursting through that “I can’t draw” trap and stepping into your new role as a standout visual problem solver. Come join Stanford’s Alli McKee for a workshop that will build your creative confidence and amplify your communication. With extensive experience in both business (Bain & Company + Stanford GSB) and design (IDEO.org + Stanford d.school), Alli has come from Silicon Valley to bring you the best of both worlds to deliver a unique experience that is challenging, fun, and fulfilling. Interested in teaching this workshop: http://visualdesignthinking.co/join-us/

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Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the: Why are some designs better than others, and what can you do about it? (The workshop) If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.

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