Mobile first strategy of NU.nl: relevancy on every screen

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Brechtje de Leij

Presentation Mobile First Strategy NU.nl for Digital Marketing Live

NU.nl: Telegraaf:
37,2% bereik 26,6% bereik
Unique visitors: 5.178.984 Unique visitors: 3.703.252

AD.nl: NOS.nl:
21,6% bereik 32,5% bereik
Unique visitors: 3.007.152 Unique visitors: 4.524.650

3

2010 2011 2012

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Half page banner In-app video Store locator

20

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Mobile first strategy of NU.nl: relevancy on every screen

1.

3. NU.nl: Telegraaf: 37,2% bereik 26,6% bereik Unique visitors: 5.178.984 Unique visitors: 3.703.252 AD.nl: NOS.nl: 21,6% bereik 32,5% bereik Unique visitors: 3.007.152 Unique visitors: 4.524.650 3

7.

11. 2010 2011 2012 11

20. Half page banner In-app video Store locator 20