This document discusses the evolution of online retailing and its impact on traditional shopping. It notes that as online shopping has grown, retailers have had to adapt by linking physical and online stores. Major retailers are embracing online technologies and mobile applications. The document then outlines the history of online retailing from the creation of the world wide web in the 1990s to present day. It discusses strategies retailers can use to respond to these changes, including listening to customers, engaging them across channels, consistently measuring success, and repeating strategies.

1. Brenn Hannon Kris Oyugi Creative Online Retailing Destruction

3. Evolution of Online Retailing

4. Transitional Strategy’s & Strategic ResponsesNotice: Australia (Nominated Country) Via COO U.S.A . Disclaimers: American/ Western Viewpoints & Bias

5. Key Terms Retailing is the sale of goods or commodities in small quantities directly to consumers. Also known as to sell at retail (Waters, 2011) Electronic Commerce (e-commerce / e-business) buying and selling of products or services over electronic systems such as the Internet and other computer networks (Admin, 2010) Retail Channels Traditional – Physical Storefronts “Brick & Morter” Online (ecommerce) – Digital Storefronts “Websites”

7. Evolving customer channel preferences from product research to buying has meant that retailers are turning to operations 2.0 (linking “brick and mortar” with digital)

8. As mobility, tablets and social commerce emerge as new channel and customer experience opportunities, retailers have had to adapt so as to understand the impact on the value chain.

10. In 1994 other advances such as online banking took place and the opening of an online pizza shop by pizza hut. Netscape introduced SSL encryption of data transferred online which has become essential for secure online shopping.

11. In 1995, Amazon launched its online shopping site with eBay following a year later. (Australian Bureau of Statistics, 2011)

12. According to PwC and Frost and Sullivan, online spending by Australians will reach $ 21.7 billion by 2015

15. Increase consumer reach

17. Demand

19. Strategy’s & Strategic Response 1. Listen Listen to what people are saying about your brand and industry (insights & information on target audience, where, how and when they engage) 2. Engage How do you make yourself present? How are you gong to do it (Plan)? What mediums are best used to engage the audience? Have a forum to find niche. 3. Measure Measure success (final sale) rate (consumer branding, have something measurable i.e. Facebook) Measure frequency and consumption. Measure everything!!! (consistently reevaluate) 4. Repeat (Include creativity & innovation into the Online strategy and model ) (Marotta, 2011)

20. THE END References available within the Report