Content Curation is fast becoming a reality for most companies and websites, but there is more than just re-publishing or re-purposing other peoples content. This presentation details how you can create better content than the source you curated it from, so you become the preferred source that people link to, reference, and share publicly.

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1) Content Curation is the act of discovering, gathering, and presenting digital
content that surrounds specific subject matter.
2) Content Curation is the gathering, organizing and online presentation of content
related to a particular theme or topic. As a rule, a content curation site
reproduces some of the original content and links to the full entry. Some
content curation sites also provide original content, interpretation and commentary.
Collecting vs Re-Creating
What is Content Curation?

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• The bare minimum
• Lazy
The Problems with Content Curation?

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• Become your mechanism for research and ideation
• Stand out, even when not completely unique
• Become the preferred source
Best part is…
• It’s not that hard
• Just take it serious
And remember…
• In marketing, you never want to blend in
• Be Unique & Better Than The Source!
Content Curation Needs to...

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Finding Content to Curate

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• Improved version of the original
• Argumentative or Controversial (Opinion)
• Lists
• How-To / Guides
• Images / Memes
• Make a story or event into an image or comic
• Timeline
• Comparison
• Offbeat or Extreme
• Video
Types of Content

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How to Improve Content

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• Images
• Should actually speak to the reader
• Shared in Social Media
How to Improve Content

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• Images
• Video
• YouTube = Start at any time
• Vimeo = Embed without linking out
How to Improve Content

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• Images
• Video
• Relate articles
• Look for information you personally want to know more about
• Look for any elements that might have more information
• Use search filters
How to Improve Content

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• Images
• Video
• Relate articles
• Social images
How to Improve Content

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• Images
• Video
• Relate articles
• Social images
• Quotes
• If possible, get your own quotes
• Search for other related quotes
• Think about what people can use
How to Improve Content

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• Images
• Video
• Relate articles
• Social images
• Quotes
• Title with Hook
How to Improve Content

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• Images
• Video
• Relate articles
• Social images
• Quotes
• Title with Hook
• Better than source
How to Improve Content

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• Article / Conversational tone
• Less promotional / commercial
• Quick data to use
• Quotes
• Images
• Social buttons
Get the Most Out of Social

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• Increased
• Links
• Social signals
• Traffic
• Branding
• Conversions
• Followers / Readers
The Payoff!

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18. Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
Gplus.to/kairay
Gplus.to/brent
@kairaymedia
@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com