So you have finally decided that you want to participate in social media marketing and get all the branding, links, and traffic you have heard so much about... but what in the world are you going to write about?
5. Competitors & Search Engines
• Top [keyword]
• Best [keyword]
• Greatest [keyword]
• 10,50,101 [keyword]
6. Lots of Ideas… Now What?
• Most likely to succeed
– What has the best chance to go popular
• Most beneficial for site
– Regular readers, Brand, Conversion
• Most likely to get links
– Resourceful, Comprehensive, Evergreen
• Good for Writers
– Experience, Passion, Desire