Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014
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Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.
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Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014
- 3. Link Building is bad Mmkay! www.kairaymedia.com
- 4. So Many Options www.kairaymedia.com • Comments • Forums • Directories • Article Sites • Organizational Sites (.gov, .edu) • Buying Links • Partnerships • Link Networks • Blogger Outreach • Linkbait (Viral Marketing) • Content Marketing
- 5. So Many Options www.kairaymedia.com • Comments • Forums • Directories • Article Sites • Organizational Sites (.gov, .edu) • Buying Links • Partnerships • Link Networks • Blogger Outreach • Linkbait (Viral Marketing) • Content Marketing
- 6. Is That a Bad Thing? www.kairaymedia.com
- 7. Social Signals Are Better! www.kairaymedia.com
- 8. Social Signals Are The Future • Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.” • Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.” • Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…” www.kairaymedia.com
- 9. Yeah Yeah. Give Me Links Quality Social = Quality Natural Links! The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts www.kairaymedia.com
- 10. Why Content Marketing Works Visibilty to Influencers – Influencers need content – They rely on social channels – They see your content through their chosen channels • This provides confidence to the influencer – They link to or share your content blindfiveyearold.com/social-signals-and-seo www.kairaymedia.com
- 11. Improving Your Chances www.kairaymedia.com • Social Aggregation Sites • Infographics • Become a Resource • Social Outreach • Research • Monitor for Natural Success
- 12. Social Aggregate Sites Reddit Inbound Pinterest LinkedIn Today www.kairaymedia.com
- 14. Imgur Gets Gangster www.kairaymedia.com 15,000,000 to 20,000,000 Views Links From:
- 15. Infographics • Harder to Snag • Too Big for Social • Consider Partnerships - 196 links - Jeffbullas.com - Mediabistro.com - HuffingtonPost - Sitepronews - Ranks well www.kairaymedia.com
- 16. Be a Resource • Influencers Love Resources • Support Forums • Gaps in the Market • Vanity! • Trending www.kairaymedia.com
- 17. Social Outreach • Reach out to Facebook Pages • Work to become a Reddit Moderator – Identify or participate in upcoming SubReddits • Participate in Twitter Chats • Google+ Communities – https://plus.google.com/communities/111129321876252584400 – 23,000+ members • LinkedIn Today Influencer www.kairaymedia.com
- 18. Monitor for Natural Success • Reddit .rss • Analytics Alerts • Social Mention Monitoring www.kairaymedia.com