UNR Personal Branding Class - First Day Overview

1. Personal Branding Bret L. Simmons, Ph.D.

2. December 9-10, 2010 Reno, Nevada

3. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons

4. Disclaimers 

5. Are You Remarkable?

6. Excellence is a form of deviance DO things your peers are not willing to do

7. Permission

8. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

9. Personal Brand The reasons why people spread the word about your value.

10. Value What you can do uniquely well to help others address issues or solve problems that matter to them.

11. Is your cart before your horse?

12. Social Media You must be personal and conversant

13. Lead with value Wrap the personal around your value

14. Value Not Personality Remarkable

15. Web 1.0, 2.0, 3.0 3 2 1 Semantic Conversant Broadcast

16. Interruption vs. Permission

17. ContentConversation

18. ContentandInboundMarketing

19. Consistently Contribute Value

20. Transparency

21. New business card www.namecheap.com

22. Name - Picture - Purpose

24. Linkedin

25. Blog

26. Twitter

27. Facebook

29. Integrate

31. Google Profile, LinkedIn http://www.google.com/profiles/bret.simmons http://www.linkedin.com/in/bretsimmons

32. Lies http://www.facebook.com/bretsimmons

33. How to not suck at Facebook

34. Twitter is a broadcast medium

36. Link to your business or blog

37. Contribute value

38. Acknowledge value others contribute

39. Introductions in Twitter, connections offline

40. Be strategic

46. Benefits of Blogging Clarity Consistency Challenge Community Commitment

47. What to blog about? Own your own business Work for someone else

48. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://sharonmarkovsky.wordpress.com/ http://professionaltrainer.wordpress.com/ http://www.dream2clean.com/ http://blog.kemplerdesign.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/ http://www.riverpoolsandspas.com/ http://thephotoenthusiast.com/ http://www.biggby.com/ http://www.sandsregency.com/

49. Student Brands Jennifer Johnston Canfield Greg De Lima Tara Olson Kristen Dziadul

50. Social Media Revolution Link http://www.youtube.com/watch?v=NhPgUcjGQAw

51. DO IT!

52. Questions?