1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comInbound MarketingCarson Valley Chamber of Commerce

2. Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public

3. http://smart.unr.edu/

4. What did you do today?

5. What Is Your Goal?

6. Growth

7. Customers

8. Remarkable

9. Cycle of Success Employee Performance Customer Loyalty Service Climate Salanova, et al. 2005

10. StrategyOperationsTactics

11. Intent and Design Suppliers Employees Customers Listen Respond Learn

12. Behavior

13. Web 1.0, 2.0, 3.0 3 2 1 Anticipatory Relational Informational

14. Permission Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. Jason Falls

15. ContentConversation

16. Social Media You must be personal and conversant

17. Lead With Value Wrap your personality around your value

18. Remarkable Value, Not Personality

20. Trust

21. Ability

22. Integrity

23. Intentions

24. Reputation

25. Professionally personal

27. Joe Pullizi

28. Inbound Marketing Change of mind Relational capacity Remarkable content Get found Halligan and Shah (2010)

30. Engagement Matrix: Tom Webster

31. Blogging Strategy Empower all your employees to blog in an environment where you manage content flow Ask your customers for posts and pictures of their experience with your business Flow that content into keyword targeted blogs Inform your customers when the blog is posted and provide the links Feed relevant content to Twitter and Facebook Repeat often. Chris Baggott

32. Digital Passport Show me your RSS reader What blogs do you read? Do you rank first for your name in Google? Show me your delicious Show me your blog Show me your Facebook, LinkedIn, and Twitter. How often do you update these? Show me your YouTube channel Halligan and Shah (2010)

34. Lies

36. Link to your business or blog

37. Contribute value

38. Acknowledge value others contribute

39. Introductions in Twitter, connections offline

40. Be strategic

42. Questions?