Pres

1. Inbound Marketing
Bret L. Simmons, Ph.D.
The Ridge Resorts
June 4, 2012

2. Today’s Presentation
www.slideshare.net/BretLSimmons

3. Main Points Today
1. Inbound marketing is a huge opportunity
2. This is much bigger than marketing
3. Being searchable, shareable, and
relational is good for your business
4. Proper operating principles are the key
to success

4. •Disclaimers
•My background

5. Search or Social?

15. Brand Value
If people don’t select you,
spread the word about you, or
pay a premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

16. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

17. Brand Value
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

18. Why You?
Why Now?

19. Social Media
You must be personal and conversant

20. Lead with value
Wrap the personal around your value

21. Does your brand have personality?

24. HUB

49. Inbound Marketing
Examples
Tahoe Mountain Sports
The Abbi Agency
Resorts West
Dreams Resorts
Secrets Resorts
Disney Resorts
Tahoe South
Heavenly

50. Questions?

51. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576