Presentation on Personal Branding to Pronet in Reno, NV on September 26, 2011

1. Personal Branding Bret L. Simmons, Ph.D. Pronet, September 26, 2011 www.bretlsimmons.com

2. In the next hour Define personal branding Google+, LinkedIn, Blog, Twitter, Facebook Basic operating principles Questions

3. Searching?

4. Searchable?

5. Shareable?

6. Are You Remarkable?

7. Excellence is a form of deviance DO things your peers are not willing to do

8. Permission

9. New business card www.namecheap.com

10. New business card Associate your name and face with your value Create content and connections that will get you indexed and ranked for your name and value

11. Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.

12. Personal Brand The reasons why people spread the word about your value.

13. Personal Brand If the people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)

14. Personal Brand Who are you? Who do you want to help? How do you want to help them?

15. Why You?Why Now?

16. Document and targetyour value

17. Become part of the conversation Value

18. 1 2

19. HUB

20. Best Hubs Wordpress blog LinkedIn profile Google + profile

21. Google Profile

22. LinkedIn

23. LinkedIn

24. LinkedIn

25. LinkedIn

26. LinkedIn

27. LinkedIn

28. LinkedIn

30. Blog

31. Twitter

32. Facebook

34. Integrate

35. Social Media You must be personal and conversant

36. Lead with value Wrap the personal around your value

37. Value Not Personality Remarkable

38. Consistently Contribute Value

39. Transparency

41. DO IT!

42. Questions?

43. Bret L. Simmons, Ph.D. www.bretlsimmons.com simmonsb@unr.edu (775) 336-9576