The document discusses social business and inbound marketing. It notes that new technologies have radically transformed communication, which is now many-to-many rather than one-to-one or one-to-many. It recommends that businesses focus on engagement, relevance, conversation and community to compete for relevance. Social objects like documents, videos and photos that are shared among friends are most trusted. The presentation provides recommendations for businesses to view social media as a strategic opportunity and operational excellence tool and for individuals to participate, learn and not quit during paradigm shifts.

1. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand Social Business Reno Tahoe AMA July 19, 2011

2. Social Business http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html Communicating with friends that are interested in you and your business to continuously improve and grow your business

3. The next 50 minutes Paradigm shift in the way we communicate Principles of inbound marketing Social Objects Examples Recommendations Questions

4. What is the most credible and effective method of marketing? How well are you leveraging that method?

5. One-to-one

6. One-to-one One-to- many

7. Do you still use the internet only as a one-to-one or one-to-many tool in your business?

8. Many-To-Many Clay Shirky, 2009 New technologies are radically transforming the way we communicate

9. People are talking You earned everything they say about you

10. What’s new?

11. Speed, reach, and impact of good and bad news about your business

12. How are you responding?

13. Business as usual?

14. Something new Are you waiting for a recipe?

15. Organizations should not be asking how social media are making them money; they should be asking how social media are making them better Richard BinhammerDell, July 2011

16. Employees Customers Suppliers

18. Is your website a hub of many-to-many interactions? Inbound Marketing

19. Relational Capacity Relevant Content Conversation Community

20. Without engagement, we cannot compete for relevance. Without relevance, we cannot compete. Brian Solis, July 15, 2011

21. Social Objects: Fuel of Many-To-Many The reason two people are talking to each other Social networks form around social objects, not the other way around Hugh MacLeod

22. Social Objects Documents Video Audio Pictures Presentations

23. Social objects are most trusted when they are shared among friends

24. Hub Nothing works in isolation www.nickburcher.com June 6, 2011

25. www.emarketer.com July 14, 2011

35. Listen and Respond!

38. Recommendations for business Strategic opportunity Operational excellence Give everyone that touches your business something good to say Convene the conversation Become a valuable social object factory

39. Recommendations for you Participate! Learn Don’t quit Paradigm shifts create tremendous opportunities for those that give themselves permission to be excellent

40. Questions?

41. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand Social Business Reno Tahoe AMA July 19, 2011