The document discusses hosting a tweet chat to promote a brand. It explains that a tweet chat is a discussion on Twitter about a particular subject. It lists benefits such as positioning yourself as a leader and promoting your brand. It provides tips for hosting a successful tweet chat such as choosing tools, selecting questions, promotion, and writing a follow up blog post. Finally, it reflects on lessons learned from a tweet chat hosted by Fractal Sciences such as focusing on fewer questions and more targeted promotion.

1. Tweet: #digidsf

2. What is #BigDataChat?
A Tweetchat is a discussion on Twitter about a particular subject.
@FractalSciences held our first tweetchat today, 11/14, about Big Data.
Here’s why and how we did it.
Tweet: #digidsf

3. TweetChats can amplify your brand’s
voice.
Tweet: #digidsf

4. Benefits of Hosting a TweetChat
• Positions You as a Leader
• Simple and Free
• Grows Your Community
• Promotes Your Brand
• Great Team Building Tool
Tweet: #digidsf

5. Most Work for a TweetChat Happens Before
• Choosing tools (Twubs, TweetReach)
• Selecting questions
• Promotion
• More promotion
• Write Blogpost and promote (details:
http://blog.fractalsciences.com/2013/11/13/bigdatachat-everythingyou-ever-wanted-to-know/
Tweet: #digidsf

6. Like a Party, a TweetChat Moves Quickly
Tweet: #digidsf

7. Here’s a Snapshot (50 of 635 tweets)
of our TweetReach
Tweet: #digidsf

8. Lessons from this TweetChat?
• Fewer questions is better
• Target specific people next time
• Reinvite influencers from first chat
• Maybe have a picture or cartoon next time
• More promotion
• Create another blogpost
Tweet: #digidsf

9. The Fractal Sciences Team During #BigDataChat
Tweet: #digidsf

10. Tweet: #digidsf