Auction Sellers Guide

Selling Your Real Estate?
Use an Auction For the Best Results!
© 2014 RealEstateAuctions.com All Rights Reserved

There’s been an explosion of auction
popularity in recent years
• Online merchandise auction sites
• Popular TV shows focused on auctions
Did you know that in many countries around
the world, auctions are the preferred way to
buy and sell real estate?
Our international friends in Ireland, Australia
and some nations in Asia have long taken
advantage of all the benefits of real estate
auctions. You can, too.

When selling your real estate, would you
like:
• A set date of sale?
• An accelerated sales and marketing time frame?
• Fast closing?
• Only qualified bidders with no contingencies?
• Competitive bidding that tends to drive up prices?
• No drawn-out negotiations. The bidders compete
against each other
Then Choose a Real Estate Auction!

Auctions vs. Traditional Sale for Sellers
Here’s a look at how an auction is better for the seller
than a traditional real estate sale
AUCTION METHOD
Overall accelerated time frame
Bidders are pre-qualified and ready to buy
Competitive bidding drives prices up
Property sold at Fair Market Value
Quicker end to carrying costs
Scheduled, limited number of showings
Set closing date, usually 30 days or sooner after the auction
TRADITIONAL METHOD
Sales process may take weeks or months
Buyers often require financing or prior-sale contingencies
Pricing steps typically go down
Value is only an approximation based on similar properties sold
Carrying costs drag on the entire length of sale process
Unpredictable and often inconvenient showings
Closing date is often TBD

Virtually all types of real estate can be
auctioned
• Single family
• Multi-family
• Condos
• Townhomes
• Commercial
• Investment
• Special-use
• Land
• Agricultural
• And More!

Some Example Properties
Hawthorne, Florida
USA
Omaha, Nebraska
USA
Tierrasanta, California
USA
New Kent County,
Virginia
USA
Fishhaven, Idaho
USA
La Terranas, Caribbean
DR
Gig Harbor, Washington
USA
Bonita, California
USA

How is your real estate auctioned? There are three popular options:
Highest bid wins. Absolute Auctions generate by far the most interest
among buyers because of the opportunity to win the property with just
another bid. This typically means more money for the seller due to the
competitive nature of bidding
Auction Bidding Types
Minimum
Bid
Auction
Bidding begins at a minimum, acceptable price to the seller. Less popular
among bidders than the Absolute Auction, a Minimum Bid Auction provides
a starting point that a seller may feel more confident with, but the starting
bid should not be unrealistically high as to discourage initial bidding.
RealEstateAuctions.com works with sellers to establish an appropriate and
productive minimum bid.
Absolute
Auction
Reserve
Auction
Only the seller, the auctioneer and the Auction Specialist with
RealEstateAuctions.com knows a confidential minimum price at
which the property can sell. Bidders typically regard an Auction
With a Reserve as the least attractive because of the unknown
minimum threshold their bidding needs to reach in order to
purchase the property.

When is your Real Estate Auctioned?
Working with our designated Auction Specialists, your property is typically ready for auction
approximately six weeks after contracts are signed. This is an average time period based on the
market and the type of property we are auctioning. During this period, we will market your
property and assemble all due-diligence documents into a Bidder Information Package for
buyers.
There are three primary ways to sell a property at auction:
• Live, In-Person Event
• Online-Only Event
• Live / Online Hybrid Event
Let’s see how each of these methods are defined.

These auction methods describe the length and the location of the auction.
When most people think of “auction,” this is it. This type of event features a live
auctioneer in an open-outcry setting. Qualified bidders raise their numbered paddles
or bid cards when they wish to bid at the announced price, which is publically
acknowledged by the auctioneer. A live, in-person event is typically held at a hotel
ballroom or conference center for multi-property listings, or onsite at the subject
property for a single listing.
Auction Methods
Online-Only
Event
Perfect for a listing or listings in which a live, in-person event isn’t practical. Online
bidding time is set for a narrow time frame or a broader time frame depending upon
the marketing strategy preferred by the seller, in consultation with a
RealEstateAuctions.com specialist. Bidding is done by qualified buyers online, in real
time, though the RealEstateAuctions.com Online Bidding Platform.
Live,
In-Person
Event
Live / Online
Hybrid Event
A great combination that melds today’s technology with tradition to throw
open the doors for bidding from virtually anywhere. Bidders in the room,
across town or around the world can purchase real estate while sellers can
have their properties exposed to buyers far beyond local markets.

Question & Answer
Q: Aren’t auctions used only for foreclosures and
distressed properties?
A: Absolutely not. Any real estate that can be sold can be
auctioned. It simply is the fastest, most efficient and most
transparent way to buy and sell.

Question & Answer
Q: I live in a definite sellers’ market in which multiple
offers are made almost immediately when properties
come up for sale. Why would I choose an auction?
A: Despite multiple offers, you may end up leaving money on
the table unless you let potential buyers compete openly
against one another in an auction format.

Question & Answer
Q: Can you help me sell my real estate without an
auction?
A: Yes. Please use our contact information at the conclusion of
this presentation.

How we market
RealEstateAuctions.com can provide the following marketing for
your real estate. Some marketing methods are available only in
multi-property auction events in which pooled advertising dollars
are available to make certain purchases. Our marketing includes,
but is not limited to:
• The RealEstateAuctions.com website with a dedicated,
customized listing page for each property
• Local Multiple Listing Service
• Additional real estate-focused websites
• Brochures and/or flyers
• Direct mail
• Social media
• News releases
• Company newsletter
• Newspaper ads
• TV and/or radio spots
• Billboards
• Guerilla marketing

Marketing Examples
Commercials
Billboards
Direct mail
Flyers

How Much?
What will it cost to sell my real estate at an auction?
Our listing fee and the marketing cost will vary, due to
several important factors including:
• Type of property
• Method of auction
• Single-property auction or multi-listing auction
• Other
We can best answer this question with a conversation.
Please don’t hesitate to contact us for more information
and let’s discuss your particular situation.

Making the Right Choices
We’ll work with you every step of the way to
determine the right solution for all the topics in this
presentation, such as the type of auction (Absolute,
Minimum Bid, Reserve), the method of auction
(Online-Only, Live Onsite-Only, Hybrid), where to set
the starting bid, and more.
We’re knowledgeable about your local market and we
have the experience to know what works for your
particular real estate.

Who handles the details?
We do! We will:
• Provide you with an easy checklist for all necessary
documents needed for our Bidder Information
Package.
• Take photos and post a listing on
RealEstateAuctions.com.
• Conduct the marketing and provide you with weekly
updates.
• Qualify all potential bidders
• Handle all aspects of the actual auction
• Collect earnest money
• Provide follow-up all the way to closing
$

About US
We’re a national real estate company specializing in
auctions. We’ll sell your real estate using the fastest
and most efficient way of bringing buyers and sellers
together.
RealEstateAuctions.com was founded in 2010 by the
CEO of a successful and well-known real estate
brokerage of more than 20 years in Chicago. He began
using auctions as a marketing method and soon
decided it would become the sole purpose of the
company because of the speed, ease and transparency
auctions provide.
RealEstateAuctions.com is currently licensed in most
states, with expansion to all 50 underway. In 2015, the
company expects to expand internationally.

Thank you!
If you’re interested in learning more,
phone or email the
RealEstateAuctions.com representative
who provided this presentation, or
contact our national headquarters.
RealEstateAuctions.com
Corporate Headquarters
1765 Scott Blvd., Suite 209
Santa Clara, California
USA
Tel: (650) 584 3741 and (877) 938 7340
8:00 a.m. – 4:00 p.m. Monday – Friday
email/website
info@realestateauctions.com
www.RealEstateAuctions.com

Auction Sellers Guide

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