Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life-science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry.
2. Marketing Vision Consulting LLC
Marketing Vision Consulting is a global consulting
company, which specializes in the development and
commercialization of products and services in the life
science - pharmaceuticals, biotechnology, diagnostics,
medical devices - and healthcare industry.
We provide global commercialization excellence.
3. Marketing Vision Consulting LLC
In the new world of healthcare, with a plethora of stakeholders and decisionmakers, the Marketing Vision Consulting approach leverages a deep
understanding of the complexity of the life-science and healthcare industry.
We strongly believe that there is a need to infuse commercial input and
customer insight in the early stages and throughout the product/service
lifecycle. We also believe in realizing synergies achieved by collaboration of
key business functions throughout the process. We take special pride in our
track record of numerous successful launches in various therapeutic areas
and business settings.
The Marketing Vision Consulting team comprises of accomplished
commercial, research, clinical and medical professionals who average
20+ years of life-science and healthcare industry experience across a number
of business and therapeutic areas. The MVC team provides the depth of
functional expertise, business savvy and strategic insight to help you address
your needs and realize your goals.
7. Product Development
New Product Planning /
Product Strategy
Development
New Product Ideation &
Gap Analysis
TPP Development
Regulatory Registration
Planning
Technology Transfer
Business Cases
Clinical Development
Planning
Portfolio Management
Lifecycle Management
Project Management –
Project Timelines, Team
Leadership & Facilitation
Business & Financial
Planning / Budget
Planning & Forecasting
8. Medical Strategic Management
Clinical Development & Operations
Medical & Safety Monitoring
Medical Affairs Platform Development - Information,
Conferences, Media
Sales Scientific Training / Steering Committees
Medical Strategies - Key Opinion Leader
Development, Advisory Boards, Publication Strategy
Medical / Regulatory Collaboration
Medical Promotional Support
Medical Writing
Phase IV Strategy Development
9. Market Research
Exploratory Research
Competitive Landscape
Research
Commercial Assessment
Treatment Algorithm &
Patient Flow
Segmentation / Targeting
Research (Physician/Patient,
Attitudinal/Behavioral)
Positioning
Branding Research
Promotional Campaign
Development
Message Development
Key Opinion Leader (KOL)
Influence Mapping
Pricing & Reimbursement
Research
Formulary Positioning
Wargaming
DTC Opportunity Assessment
Awareness, Trial, Usage (ATU)
Study
Message Recall
Salesforce Effectiveness
Promotional Material/Efforts
Assessment
10. Marketing
Concept Evaluation & Opportunity
Assessment
Competitive Landscape / Market
Assessment & Sizing
Forecasting
Business Analysis & Planning
New Business Development
Strategic Marketing & Planning
(Segmentation/Targeting, Positioning,
Pricing, Distribution)
New Product Planning &
Commercialization
Product Lifecycle Development &
Portfolio Optimization
Brand Development
Key Opinion Leader & Advocacy
Development & Management
Launch Readiness / Brand
Planning
Medical & HCP Marketing
Consumer & Patient Marketing
Managed Markets Marketing
Multi-Channel Marketing
Metrics / KPI Development
Commercial Effectiveness &
Resource Optimization
Customer Satisfaction
Assessment
11. Therapeutic Area Expertise
Ophthalmology
Cardiovascular
Medical Devices
Metabolics (Diabetes/Obesity)
Women’s Health
Central Nervous System Disorders
Diagnostics
GI Disorders
Antivirals/HIV
Sports Physiology
& Rehabilitation
Nutritional Health
Respiratory
Anti-infectives
Immunology
Wound Management
Dermatology & Skin Care
Oncology
Nursing
Nephrology
Transplantation
Urology
Cough & Cold Preparations
Inflammatory Disorders
Pain Disorders & Management