Social media for business umbc talk 11 17-2010
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Social media for business umbc talk 11 17-2010
- 1. Social Media for Business University of Maryland Baltimore County November 17th, 2010 www.socialtoaster.com
- 2. Today’s Topics • Is Social Media Appropriate for You? • Strategies for Leveraging Social Media • Measuring Success • Tools You Can Use
- 3. Fun Stats • Facebook – 500 million active Facebook users – Average user has 130 friends – 150 million mobile Facebook users • Twitter – Average user is 39 years old – 64% of users are 35 or older – Follows 173 accounts and has 300 followers • LinkedIn – Average user is 44 years old – People with more than 20 connections are 34 times more likely to be approached with a job Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
- 4. Social Media Assessment • What do we hope to accomplish? • Is Social Media an appropriate channel? All of them or just some of them? • Who will manage it? • What resources will we need? • Facebook - everybody • LinkedIn – businesses • Twitter – traffic • MySpace – entertainment • Digg/Delicious/Reddit – SEO • YouTube - everybody
- 5. Start with Plan • POST Method – People – who are you trying to engage? – Objectives – what are you trying to achieve? – Strategies – what will it look like when you’re done? – Technologies – what are the tools you plan to use? Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
- 6. People • Employees • Customers • Volunteers • Donors • Partners • Vendors • Advocates • Celebrities?
- 7. Objectives • Increase Sales • Increase Brand Awareness • Recruit Employees • Improve Customer Service
- 8. Strategy Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Organization: Facebook Page, LinkedIn Group, Twitter People: Facebook, LinkedIn, Twitter, Digg
- 9. Popular Tactics • Facebook Page • Organization Twitter Account • ShareThis • Blogs • YouTube
- 10. Facebook • News feed – Status Updates • Groups • Pages • Networks • Apps • Events • Share Links/Photos • Locations
- 11. Twitter • Why Twitter? – Real-time Search – Mobile Updates – SEO Powerhouse • Tips for Twitter – Can simultaneously update Facebook/LinkedIn – URL Shortener – 140 char limit, so use service like http://bit.ly • Using Twitter – “Tweet” = post to Twitter – “Re-Tweet” = pass on someone’s Tweet – @username = public posting directed to a particular user – DM username = direct message to a user – #keyword = tag a post for a keyword
- 12. LinkedIn • Groups – Discussions – Share News • Status Updates • Introductions • Jobs
- 13. YouTube • Branded channels • 2nd most used search engine • Content can be displayed on your website • 10-minute limit
- 14. Blogs • Drive Conversation • SEO Benefit • Must be Consistent
- 15. Tools • SocialToaster • HootSuite • TweetDeck • Firefox – Yoono – ScribeFire • Act.ly • Twitpic • Bit.ly • FlipVideo • iPhone / Droid / Blackberry • SocialOomph • ShareThis / AddThis
- 16. Getting Started • Facebook – Create Personal Facebook Account – Upload/Invite Contacts – Create Facebook Page – Invite Fans – Promote Events • LinkedIn – Create LinkedIn Group – Invite Contacts • Pre-Approve Upload • Twitter – Create Corporate Twitter Account – Follow People • Find On Other Networks • Create Corporate YouTube Account – Create Branded Channel – Sign up for Nonprofit Program • Website – Follow on Your Networks – Add Blog – Add ShareThis – Add SocialToaster