Slides accompanying Acteva Webinar on October 5, 2011.

1. Acteva
Webinar
October
5,
2011
Effective
Communication
for
Current
Times

2. @brianreich
#shiftandreset

3. Brian
Reich
Married
(Karen)
Two
kids
(Henry
and
Lucy)
33
Years
Old.
Jewish.
Live
in
New
York
City.
Travel
a
lot.
Work
for
Edelman
(editorial,
knowledge
sharing)
Strategize.
Write.
Speak.
Teach.
Provoke.
Focus
on
the
impact
of
technology
and
the
internet
on
society.
Politics.
Public
Affairs.
Marketing.
PR.
Advertising.
Causes.
Technology.
Innovation.
Commerce.
Entertainment.
Sports.
News.
Education.
Games.
Brand.
Culture.
Wall
Street
Journal.
New
York
Times.
Washington
Post.
Seattle
Times.
LA
Times.
Boston
Globe.
Chicago
Tribune.
Politico.
Denver
Post.
Miami
Herald.
Dallas
Morning
News.
Sports
Illustrated.
GQ.
Vanity
Fair.
New
Yorker.
Time.
Newsweek.
New
Republic.
Wired.
Fast
Company.
In
Style.
Sports
Illustrated.
ESPN
The
Magazine.
1000+
Blogs.
Twitter.
Facebook.
Sesame
Street.
Dinosaur
Train.
Word
World.
Criminal
Minds.
Oprah.
Modern
Family.
SportsCenter.
16
&
Pregnant.
Friday
Night
Lights.
30
Rock.
Fresh
Air.
Slate’s
Hang
Up
And
Listen.
This
American
Life.
PolitOptics.
Wait
Wait
Don’t
Tell
Me.
Books.
Ads.
[Partial
list]
Mac.
PC.
iPhone.
Blackberry.
iPad
2.
Flip.
Zoom
H49.
Sonos.
Canon
D20.
Tivo
(x2).
Wii.
MiFi.
Seattle.
Westport.
Washington.
Cambridge.
Ann
Arbor.
50
States.
brian@littlemmedia.com 646.789.1323 brianreich.tumblr.com
Media
Rules!:
Mastering
Today’s
Technology
To
Connect
With
And
Keep
Your
Audience
Shift
&
Reset:
Strategies
for
Addressing
Serious
Issues
in
a
Connected
Society
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4. I
Am
ANGRY

5. What
we
are
doing
isn’t
working
anymore!

6. Everything
must
change.

7. Technology
and
the
Internet,
and
their
role
in
our
lives,
has
changed
how
we
communicate,
get
and
share
information,
the
media
we
consume,
and
the
reasons
we
engage
with
each
other
-­‐
online
and
ofeline.
The
effects
of
these
changes
are
being
felt
by
all
of
us,
every
day,
all
the
time.

8. Information
moves
FASTER.
People
are
more
closely
CONNECTED.
We
all
have
DIFFERENT
OPTIONS
and
BETTER
CHOICES.
Our
EXPECTATIONS
ARE
HIGHER.
The
connections
we
make
to
the
issues
and
events
that
shape
our
world
are
being
TRANSFORMED
-­‐-­‐
rapidly
and
constantly.

9. How
organizations
operate,
organize,
and
communicate
must
be
RE-­IMAGINED.
The
passion
and
interest
of
individuals
must
be
RE-­
FOCUSED
and
RE-­DIRECTED.
The
ways
that
we
measure
success
must
be
RE-­ASSESSED.
The
ways
we
promote
big
ideas
and
create
better
solutions
must
be
RE-­ENVISIONED.

10. Why?

11. Phones
Change
Everything

12. Apps
Change
Everything

13. Facebook
Changes
Everything

14. HBO
GO
Changes
Everything

15. Nike
Changes
Everything

16. Real
Life
Changes
Everything

19. [CHAPTER
11]

20. Stop
Giving
Gifts
(And
Stop
Asking
For
Them,
Too)

21. Stop
Creating
New
Orgs

22. Stop
(Over)Using
Social
Media

23. Stop
Creating
Case
Studies
(or
Depending
on
Them)

25. Ask
Me
Anything

26. Acteva
Webinar
October
5,
2011
Effective
Communication
for
Current
Times