1. BRIAN L. WELLS
5223 N. Winthrop #4, Chicago, Illinois 60640
Home 773 . 334 . 6577 Cell 312 . 515 . 0798 Email bwtexas@utexas.edu
BACKGROUND SUMMARY A well-rounded business professional with experience in three startups, organizational systems,
marketing, training, presentations and personnel management.
AREAS OF EXPERTISE AND
ACCOMPLISHMENTS
Business Startup/Development
 Created the business plan for a nationally-recognized, pioneering restaurant concept.
 Raised funds and maintained investor relations for two startups in the hospitality
industry.
 Oversaw the construction process from demolition through build by developing an
overall construction and work plan.
 Acquired all permits and licensing for two startup businesses.
 Responsible for all financial operations including, accounts payable, payroll, monthly
financial statements, bank relationships and tax reporting.
 Successfully negotiated with bank for line of credit.
 Conducted on site consulting in production, sales, marketing, administration, finance, and
personnel for individual franchise locations.
Organizational Systems
 Created and continuously improved front of house procedures in the areas of cash
handling, customer service and product delivery.
 Developed and implemented daily, weekly, monthly and annual maintenance schedule
for restaurant/bar facility to insure safe operations.
 Established and guided franchise marketing groups in 28 designated market areas
through the development of local goals, and the implementation of local marketing plans.
 Created and presented national, regional, and local programs on marketing planning,
effective meetings, goal setting, and assessment methods for continuous improvement.
 Implemented inventory tracking system to improve inventory management and order
quantities.
Marketing
 Planned and managed all marketing co-op business operations. Direct responsibility for a
$1,000,000 marketing budget used to build brand awareness of franchise group.
 Developed overall marketing plan which resulted in a strong, consistent brand message
and image for start up.
 Mined and analyzed sales data for decision making in staffing, product mix and
promotion analysis.
 Developed promotions that increased revenue and built customer base.
 Planned and executed all aspects of bi-monthly marketing events for agents, including
CARSTAR Day at Great America for 1600 guests and promotions with local sports
teams.
 Built community relations through involvement in neighborhood organizations and
developing partnerships to support local groups.
 Created consistent communication plan that expanded to more than 5000 subscribers.
 Design targeted Facebook ads to support planned events and build brand awareness.
 Managed website with original content to drive traffic and page views.
 Utilized third-party websites to expand web presence for event and product promotion.
 Responsible for pre-opening marketing program for gym, which resulted in 1000
members prior to opening.
Staff Development
 Developed job descriptions, employee manual and personnel forms used to provide
consistent job performance and evaluation.
 Established personnel procedures for hiring, training tracking and scheduling, resulting in
increased accountability and job performance.
 Wrote and conducted training of all staff, in areas of orientation, product knowledge,
customer service and policies and procedures.
 Administered regular reviews and ongoing feedback to staff for continuous improvement.
 Responsible for hiring, training and direct management of staff of 35.

2. BRIAN L. WELLS
5223 N. Winthrop #4, Chicago, Illinois 60640
Home 773 – 334 – 6577 Cell 312 . 515 – 0798 Email bwtexas@utexas.edu
AREAS OF EXPERTISE AND
ACCOMPLISHMENTS
CONTINUED Customer Service
 Maintained high levels of customer satisfaction through analysis of feedback and
continuous training and coaching of staff.
 Created guidelines for daily programming to provide an award-winning sports watching
environment.
 Oversaw customer service experience for approximately 500 patrons on a nightly basis.
PRIOR POSITIONS AND
COMPANY AFFILITIATION
EDUCATION
Crew bar + grill, Chicago, IL – Founder, Owner and General Manager, 2004 - 2015
Roscoe’s Tavern and Café, Chicago, IL - Night Manager, 2000 – 2003
Operations Manager, 1999 – 2000
Cheétah Gym, Chicago, IL -Opening General Manager, 1999
CARSTAR Inc., Elmhurst, IL - Chicagoland Business Group Executive Director 1996 - 1999
CARSTAR Inc., Overland Park, KS - National Business Group Manager, 1995 - 1996
Franchise Service and Support Representative, 1993 - 1995
Quik Print, Kansas City, MO - Consultant, 1992 - 1993
Wood Valley Racquet Club & Fitness Center, Topeka, KS - General Manager, 1991 - 1992
Cessna Aircraft Company, Wichita, KS – TQM Facilitator/Cost Analyst, 1989 - 1991
University of Texas at Austin - Austin, Texas
Master of Business Administration, Marketing, May 1989
Beta Gamma Sigma, Sord Scholar, Dean's Award GPA 3.83/4.0
Wichita State University - Wichita, Kansas
Bachelor of Business Administration, May 1987
Magna Cum Laude, GPA 3.76/4.0
COMPUTER SKILLS Quickbooks, Excel, Word, Power Point, Explorer , Dreamweaver,
Facebook Advertising, POS programming
ACTIVITIES University of Texas Ex Student’s Association
Chicago Chapter - President 1998-2000, Treasurer 2004 - present
National Alumni Council Member and District Representative, 2000-2004
Uptown Business Partners – The Chamber for Uptown
President, 2013 – 2015
Vice President, 2006 – 2013
Uptown United
Board Member – 2013 – 2015
BUSINESS AWARDS 2014 Voted top ten sports bar in Chicago – USA Today
2013 Voted top ten gay sports bar to watch the Super Bowl
2011 Gay sports bar pioneer – Newsweek Magazine
2008 Favorite sports bar – Fox 32 viewers
2007 Best sports bar – AOL city guide

3. BRIAN L. WELLS
5223 N. Winthrop #4, Chicago, Illinois 60640
Home 773 – 334 – 6577 Cell 312 . 515 – 0798 Email bwtexas@utexas.edu