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@ 2016 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
An Introduction to
BRIDGEi2i Analytics Solutions
Strong foundation to drive data driven decisions for our customers
Overview
2
People
HP, GE Alums,
150 highly
talented team of
Data Scientists.
Analysts and
Technologists
Global
Presence
Bangalore,
California,
Boston, Seattle
Infrastructure
World class
workplace
infrastructure in
Cessna Business
Park, Bangalore
Customers
Engaged with 15+
Fortune 1000 firms in
Technology, Financial
Services, Insurance
and Consumer
industry
Ranked 13Top 15 Big Data companies
2015
BRIDGEi2i Value
3
Information
Insight
Impact
Analytics
Expertise
Technology Platform
Algorithms / Domain
Applications
Technology
Accelerators
Managed Analytics Solution
Analytics as a Service
Technology Deployment
Sustainable Value
Sustainable ROI from data
monetization
Simplification
Analytics embedded in
business processes
Custom Solutions
Solutions to unstructured
business problems
Client Value
Analytics Expertise
4
Information Data
Engineering
Reporting,
Research &
Visualization
Insight Behavioral
Modeling &
Personalization
Resource
Planning &
Optimization
Impact Decision
Engine
Analytics
Operationalization
Partnering with enterprises globally to monetize their data assets
Transform and visualize big data into
meaningful business metrics
Identify underlying patterns, understand
behavior and predict outcome
Institutionalize data driven decisions to
realize sustainable business value
Technology Accelerators
5
Integration(API)
Hadoop/SQL/MongoDB
Data Model
Repository
(Conceptual)
Domain Specific
Algorithmic
Layer
RepositoryofOutputMetrics
Visualization
Rules Engine
Work Flow
User
Experience
Mobile
Web App.
UIBiz Rules
& Content
Data
Personalization
Models
20-30% 80-90% 40-50% 20-30%
Output
Data
Model
Security
Client Data
warehouse
Secondary /
Primary Data
Cloud / Data
Solutions
Resource
Planning Models
Text Mining
Models
Contexts and
Definitions
READINESS TO IMPLEMENT
Our Solutions
Our Solutions
Problems
We Solve MARKETING
Model Monitoring
& Governance
• Market Intelligence
• Customer Intelligence
• Marketing Effectiveness
SALES
Sales Acceleration
Centre
• Sales Visibility &
Predictability
• Sales Intervention
• Sales Enablement
• Compliance Analytics
• Fraud and Anti Money
Laundering
OPERATIONS
Operations
Planning
• Supply & Demand Planning
• Sourcing/Procurement
• Student & Admission
Analytics
• Employee lifecycle Analytics
• Survey based analytics
RISK
Managed Analytics
Solutions
Technology
Accelerators
• M-Reco – X-sell
• Ex-Track – Customer
Experience
• M-Trend – Market Size &
Share Forecasts
• M-Mix – Optimal Market
Mix Planning
• S-Reco-Sales
Recommendation Engine
• S-Score – Lead scoring
application
• S-Chart – Pipeline & Sales
Performance App
• S-Trend: Sales forecasting
Engine
• I-Forecast – Demand
Planning Application
• Empower-Engagement
Analytics
• M2 – Model Risk
Management
Analytics Solutions focused on functional needs across enterprises
116
Marketing
Science Centre
Our Clients
7
Enterprise Technology Financial Services and Insurance Consumer Business
• 3 leading Fortune 500 semi-conductor
companies
• Fortune 100 computer networking and
equipment company
• Fortune 500 Computer Hardware company
• 2 Leading Enterprise Security Software
companies
• Fortune 1000 open-source software
company
• 2 leading global Telecommunications
Technology companies
• Leading multinational electronics contract
manufacturing company
• 2 Fortune 100 technology enabled global
manufacturing conglomerates
• Fortune 500 Insurance company in USA
• Leading Disability Insurance company in USA
• Leading global investment management
company
• Fortune 500 payments and credit card
company in USA
• One of India’s leading Financial institution in
lending, asset management, wealth
management & insurance
• Leading Fintech company in Account
Aggregation services
• 2 leading Auto Finance Companies in USA
• One of India’s leading E-commerce company
• One of the largest Childcare institution of
USA
• One of the largest global logistics company
• Fortune 1000 Telecom Services company in
USA
• 2 Fortune 100 global consumer electronics
corporations in Retail and E-Commerce
• Leading Consumer Packaged Goods
company in India
8
awareness Risk & ComplianceOperationsSales
Global Consumer Electronics
Company Pipeline adequacy analysis
based on more accurate
forecasts through the quarter
Global Networking major
Improved forecasting of
demand for inventory
planning
Global Networking major
Estimation of Market
Size for 3 year business
planning in a disruptive
technology landscape
Telecom Technology
Company
Customer Experience
drivers from support
information
Global Technology
Company
Data based consistent
price decision for
distributors’ price quote
process
Global Semi-conductor
company
LOYALTYUS Credit Card Major
Marketing
Customer Life-time value
based targeted marketing for
e-commerce channel
Forecasting of fraud
volume and losses for
accurate reserving
5% improvement leading
to optimization of USD
100 Mn SCM costs
15% increase in forecast
accuracy
5% increase in repeat
purchase rates and $25
increase in average ticket size
Driving Impact across engagements
Direct Marketing
Target Optimization
across products
US Insurance Major
7% reduction in
database marketing
costs & cost per
conversion reduced
by 15%
Demonstrated Value and Partnering with Client in their analytics journey
95% accuracy of loss
reserve predictions
10% reduction in
incidence rate &
support satisfaction
increase of 14%
Foundation of clients
investor report out of 3
year strategy
23% conversion increase
Our Approach
9
Long term partnership with client to deliver sustainable business impact leveraging the Analytics CoE
Solve Simplify Sustain
Identification, Prioritization & Solution
development for the key Analytics
opportunities
Analytics Maturity Assessment
Identification of Big Rocks
Design Analytics Roadmap
Big Rock Solution Development
Deployment of automated analytical
solutions in business processes enabling
data driven business decisions
Analytics Center of Expertize (CoE) for
systematic generation of Information,
Insights & Impact
Stakeholder Buy-in
Implementation of Solutions
Embedded Decision Engines
Solution Performance Monitoring
Pan-enterprise Roll-out
Information and Insights Processing Hub
Analytics Process Improvement
Innovation Lab for New Big Rocks
Our Team
10
R / SAS /
Python
Machine
Learning
Time Series Optimization
Predictive
Modelling
Big Data
Management
Application
Development
Research
(Primary & Secondary)
BI & Visualization
Capability
Development
Establish
Processes
Innovation &
External
Recognition
150 member team from best universities in India and
prior experience in leading companies
OUR CAPABILITY AREAS – CENTERS OF EXPERTISE TO DRIVE
INNOVATION
Focus On
HIGHLY CAPABLE TEAM WITH DIVERSE SKILLS
• Marketing & Sales
• Pricing
• Risk Management
• Service Operations
• Human Resources
• Strategy & Planning
Functional Capabilities
• Data Management –
Hadoop, SQL, Oracle etc.
• Analytics tools – SAS, SPSS, R
• Application development –
SAS, Hana, Java, VBA
• Data visualization – Tableau,
Flex, BO, Spotfire
Technology Capabilities
0 - 2 Yrs
28%
2 - 5 Yrs
33%
5 - 8 Yrs
18%
8+ Yrs
21%
Engagement Model
11
Flexible engagement model based on business requirements
Analytics Apps
(BRIDGEi2i Proprietary)
Analytics Consulting
(Project Based Engagement)
Managed Analytics
Services
(Long Term Engagement)
Develop effective and implementable solutions to unstructured business
problems to help achieve measureable business outcome (e.g. ISO store
recommendation)
Build a high calibre and scalable Analytics
Centre of Excellence (COE) for an enterprise-
wide identification and deployment of high
impact analytics solutions
Enabling business managers leverage power of advanced analytics
through easily available and affordable pre-packaged BRIDGEi2i
proprietary applications – In-premise or cloud deployment - Drive
accelerated adoption of data driven business decisions
Develop Analytics Solutions
Visualization, Research &
Analysis
Technology Enablement
12
Leadership Team
Prithvijit ROY, CEO
and Co-Founder
Experience: 17 years.
Set up Analytics
Centers of Expertize
for GE / Genpact and
HP
Location - India
Pritam Kanti Paul,
Co-Founder and CTO
Role: Technology and
Innovation
Experience: 15 years
Analytics Innovation
experience across GE
/ Genpact and HP.
Location - India
Maruti Peri, VP
Business Development
Role: Sales and
Business Development
Experience: 16 years
experience in Sales,
Client Relationship
Management and
Analytics Solution
Development
Location - USA
Ashish Sharma, Co-
Founder
Role: Service delivery,
operations and
finance.
Experience:15 years
of strategy, analytics,
Quality and Mergers
& Acquisitions
experience in GE /
Genpact
Location - India
Venkat Subramanian
Director, Marketing
Role: Marketing Lead
Experience: 16 years
experience in setting
up Marketing Shared
Services in HP and
Marketing in
Datamatics as well as
setting up own music
venture
Location - India
Thank You
enquiries@bridgei2i.com
www.bridgei2i.com

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BRIDGEi2i Analytics - Introduction

  • 1. @ 2016 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved An Introduction to BRIDGEi2i Analytics Solutions
  • 2. Strong foundation to drive data driven decisions for our customers Overview 2 People HP, GE Alums, 150 highly talented team of Data Scientists. Analysts and Technologists Global Presence Bangalore, California, Boston, Seattle Infrastructure World class workplace infrastructure in Cessna Business Park, Bangalore Customers Engaged with 15+ Fortune 1000 firms in Technology, Financial Services, Insurance and Consumer industry Ranked 13Top 15 Big Data companies 2015
  • 3. BRIDGEi2i Value 3 Information Insight Impact Analytics Expertise Technology Platform Algorithms / Domain Applications Technology Accelerators Managed Analytics Solution Analytics as a Service Technology Deployment Sustainable Value Sustainable ROI from data monetization Simplification Analytics embedded in business processes Custom Solutions Solutions to unstructured business problems Client Value
  • 4. Analytics Expertise 4 Information Data Engineering Reporting, Research & Visualization Insight Behavioral Modeling & Personalization Resource Planning & Optimization Impact Decision Engine Analytics Operationalization Partnering with enterprises globally to monetize their data assets Transform and visualize big data into meaningful business metrics Identify underlying patterns, understand behavior and predict outcome Institutionalize data driven decisions to realize sustainable business value
  • 5. Technology Accelerators 5 Integration(API) Hadoop/SQL/MongoDB Data Model Repository (Conceptual) Domain Specific Algorithmic Layer RepositoryofOutputMetrics Visualization Rules Engine Work Flow User Experience Mobile Web App. UIBiz Rules & Content Data Personalization Models 20-30% 80-90% 40-50% 20-30% Output Data Model Security Client Data warehouse Secondary / Primary Data Cloud / Data Solutions Resource Planning Models Text Mining Models Contexts and Definitions READINESS TO IMPLEMENT
  • 6. Our Solutions Our Solutions Problems We Solve MARKETING Model Monitoring & Governance • Market Intelligence • Customer Intelligence • Marketing Effectiveness SALES Sales Acceleration Centre • Sales Visibility & Predictability • Sales Intervention • Sales Enablement • Compliance Analytics • Fraud and Anti Money Laundering OPERATIONS Operations Planning • Supply & Demand Planning • Sourcing/Procurement • Student & Admission Analytics • Employee lifecycle Analytics • Survey based analytics RISK Managed Analytics Solutions Technology Accelerators • M-Reco – X-sell • Ex-Track – Customer Experience • M-Trend – Market Size & Share Forecasts • M-Mix – Optimal Market Mix Planning • S-Reco-Sales Recommendation Engine • S-Score – Lead scoring application • S-Chart – Pipeline & Sales Performance App • S-Trend: Sales forecasting Engine • I-Forecast – Demand Planning Application • Empower-Engagement Analytics • M2 – Model Risk Management Analytics Solutions focused on functional needs across enterprises 116 Marketing Science Centre
  • 7. Our Clients 7 Enterprise Technology Financial Services and Insurance Consumer Business • 3 leading Fortune 500 semi-conductor companies • Fortune 100 computer networking and equipment company • Fortune 500 Computer Hardware company • 2 Leading Enterprise Security Software companies • Fortune 1000 open-source software company • 2 leading global Telecommunications Technology companies • Leading multinational electronics contract manufacturing company • 2 Fortune 100 technology enabled global manufacturing conglomerates • Fortune 500 Insurance company in USA • Leading Disability Insurance company in USA • Leading global investment management company • Fortune 500 payments and credit card company in USA • One of India’s leading Financial institution in lending, asset management, wealth management & insurance • Leading Fintech company in Account Aggregation services • 2 leading Auto Finance Companies in USA • One of India’s leading E-commerce company • One of the largest Childcare institution of USA • One of the largest global logistics company • Fortune 1000 Telecom Services company in USA • 2 Fortune 100 global consumer electronics corporations in Retail and E-Commerce • Leading Consumer Packaged Goods company in India
  • 8. 8 awareness Risk & ComplianceOperationsSales Global Consumer Electronics Company Pipeline adequacy analysis based on more accurate forecasts through the quarter Global Networking major Improved forecasting of demand for inventory planning Global Networking major Estimation of Market Size for 3 year business planning in a disruptive technology landscape Telecom Technology Company Customer Experience drivers from support information Global Technology Company Data based consistent price decision for distributors’ price quote process Global Semi-conductor company LOYALTYUS Credit Card Major Marketing Customer Life-time value based targeted marketing for e-commerce channel Forecasting of fraud volume and losses for accurate reserving 5% improvement leading to optimization of USD 100 Mn SCM costs 15% increase in forecast accuracy 5% increase in repeat purchase rates and $25 increase in average ticket size Driving Impact across engagements Direct Marketing Target Optimization across products US Insurance Major 7% reduction in database marketing costs & cost per conversion reduced by 15% Demonstrated Value and Partnering with Client in their analytics journey 95% accuracy of loss reserve predictions 10% reduction in incidence rate & support satisfaction increase of 14% Foundation of clients investor report out of 3 year strategy 23% conversion increase
  • 9. Our Approach 9 Long term partnership with client to deliver sustainable business impact leveraging the Analytics CoE Solve Simplify Sustain Identification, Prioritization & Solution development for the key Analytics opportunities Analytics Maturity Assessment Identification of Big Rocks Design Analytics Roadmap Big Rock Solution Development Deployment of automated analytical solutions in business processes enabling data driven business decisions Analytics Center of Expertize (CoE) for systematic generation of Information, Insights & Impact Stakeholder Buy-in Implementation of Solutions Embedded Decision Engines Solution Performance Monitoring Pan-enterprise Roll-out Information and Insights Processing Hub Analytics Process Improvement Innovation Lab for New Big Rocks
  • 10. Our Team 10 R / SAS / Python Machine Learning Time Series Optimization Predictive Modelling Big Data Management Application Development Research (Primary & Secondary) BI & Visualization Capability Development Establish Processes Innovation & External Recognition 150 member team from best universities in India and prior experience in leading companies OUR CAPABILITY AREAS – CENTERS OF EXPERTISE TO DRIVE INNOVATION Focus On HIGHLY CAPABLE TEAM WITH DIVERSE SKILLS • Marketing & Sales • Pricing • Risk Management • Service Operations • Human Resources • Strategy & Planning Functional Capabilities • Data Management – Hadoop, SQL, Oracle etc. • Analytics tools – SAS, SPSS, R • Application development – SAS, Hana, Java, VBA • Data visualization – Tableau, Flex, BO, Spotfire Technology Capabilities 0 - 2 Yrs 28% 2 - 5 Yrs 33% 5 - 8 Yrs 18% 8+ Yrs 21%
  • 11. Engagement Model 11 Flexible engagement model based on business requirements Analytics Apps (BRIDGEi2i Proprietary) Analytics Consulting (Project Based Engagement) Managed Analytics Services (Long Term Engagement) Develop effective and implementable solutions to unstructured business problems to help achieve measureable business outcome (e.g. ISO store recommendation) Build a high calibre and scalable Analytics Centre of Excellence (COE) for an enterprise- wide identification and deployment of high impact analytics solutions Enabling business managers leverage power of advanced analytics through easily available and affordable pre-packaged BRIDGEi2i proprietary applications – In-premise or cloud deployment - Drive accelerated adoption of data driven business decisions Develop Analytics Solutions Visualization, Research & Analysis Technology Enablement
  • 12. 12 Leadership Team Prithvijit ROY, CEO and Co-Founder Experience: 17 years. Set up Analytics Centers of Expertize for GE / Genpact and HP Location - India Pritam Kanti Paul, Co-Founder and CTO Role: Technology and Innovation Experience: 15 years Analytics Innovation experience across GE / Genpact and HP. Location - India Maruti Peri, VP Business Development Role: Sales and Business Development Experience: 16 years experience in Sales, Client Relationship Management and Analytics Solution Development Location - USA Ashish Sharma, Co- Founder Role: Service delivery, operations and finance. Experience:15 years of strategy, analytics, Quality and Mergers & Acquisitions experience in GE / Genpact Location - India Venkat Subramanian Director, Marketing Role: Marketing Lead Experience: 16 years experience in setting up Marketing Shared Services in HP and Marketing in Datamatics as well as setting up own music venture Location - India