In today’s digital world we’re all drowning in data. Data on sales, ad-effectiveness, channel optimisation, conversation funnels, web analytics... you name it, we can measure it. Making sense of all this data, finding patterns, using it to make quicker, faster, value-adding decisions requires loads of support from IT, a stats team and even then, it’s only geeks that can understand it. Right? Wrong? We’ll tell you why things don’t need to be that way. Rob Hick - Chief Data Scientist - Bright North

1. Isn’t data
just for geeks?
ROB HICK

3. Isn’t data just for geeks?

4. YESTERDAY
TODAY
TOMORROW
slow data
fast data
faster data
slow reporting
slow reporting
fast reporting
slow decisions
fast decisions
lightning decisions

5. What’s the solution...
MORE GEEKS?

6. What’s the solution...
MORE GEEKS?
It’s not enough

7. BIG DECISIONS
everybody
NOT
BIG DATA
just geeks

8. Most People
Don’t Like Data
THEY JUST WANT ANSWERS

9. DATA
Statisticians
Geeks
CRM
BI
DECISIONS
Decision Makers
Marketing
Strategy
Insight

10. DATA
Statisticians
Geeks
CRM
BI
DATA
DECISIONS
EXPERIENCE
Decision Makers
Marketing
Strategy
Insight

11. Data Experience
SO WHAT?

12. 5 Tips
FOR A BETTER DATA EXPERIENCE

13. Tip #01
START WITH THE QUESTION & THE CONTEXT

14. Tip #02
THINK OUTSIDE THE SILOS

15. Tip #03
DO I NEED STATISTICS?

16. Tip #04
ENGAGE, VISUALISE & ENCOURAGE

17. Tip #05
ITERATE AND LEARN

22. NOT just pretty design
DATA EXPERIENCE
NOT just big data
BIG DECISIONS
NOT just geeks
EVERYONE

23. come and see us at
stand #2
Thank You
ROB HICK
@robhick
@brightnorth
#dataexperience
rob.hick@brightnorth.co.uk
www.brightnorth.co.uk