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H&M's History, Business Model and Expansion Strategy

•
•
B
Brighton Study Group
Estilo de vidaTecnologíaDiseño
1 de 14
 Reason1: Famous and popular operate over 60 years  Reason2: large scale more than 2000 shops in the world
The End
Hennes first Supply baby founded in 1947 in and teenagers Expand the Asia Sweden by Erling clothing in 70’s Persson market in 21th century 1968, it takeover Erling's son Mauritz Widforss Stefan became and supply men’s CEO in 1982 clothing Back
 “Fashion and quality at the best price” Location- choose the famous places (e.g. Fifth Avenue in New York, on Regent Street in London) Unique store- demographic, purchasing power, economic teenagers, families Design- collaborated with international designers Back
 Clothing  Accessories  Cosmetics  Shoes Back
Back
Finance Accounts Brand and New Business Expansion Investor Relations Purchasing Design Chairman of Business Development the Board CEO Press Communication Production Marketing IT Human Resources Logistics Environment and Corporate Social Responsibility Back
120000 100000 80000 SEK 60000 (million) 40000 sales 20000 0 2004/05 2006/07 2008/09 Years Average 13.8% increase per year Back
18000 16000 14000 12000 SEK 10000 (million) 8000 P rofit 6000 4000 2000 0 2004/05 2005/06 2006/07 2007/08 2008/09 Years Back
precentage of share Stefan Persson family 37% Lottie Tham family 49% Alecta JP Morgan Chase Bank 5% Swedbank Robur fonder 2% 3% 4% others Back
• ZARA • PRIMARK  It is useful to compare: 1. History 2. stores 3. Sales 4. Area served
H&M Zara Primark History 1947 1975 1969 Stores Over 2000 1058 194 Sales(2008) €12300 million €6.824 billion €1933 million Area served 37 countries 73 countries 7 countries Back
 http://feed.ne.cision.com/wpyfs/00/00/00/00/00/10/6E/E6/wkr0011.pdf  http://www.hm.com/hk/hmcom/changecountry__exnsettings.nhtml  http://www.hm.com/hk/investorrelations/fiveyearsummary__fiveyearsummary.nhtml http://en.wikipedia.org/wiki/Zara_(clothing)  http://www.zara.com/  http://en.wikipedia.org/wiki/Primark  http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a  http://www.hm.com/gb/hm/hm__bestlocation.nhtml  http://www.hm.com/gb/176855/1256715399/dynpage__factsequalcolumns_facts__do wnloadselect_image.img http://www.hm.com/filearea/corporate/images/press/HMarkiv2_normal.jpg  http://www.hm.com/hk/__imagearchiveview.nhtml?category=Fashion

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H&M's History, Business Model and Expansion Strategy

  • 1.
  • 2. Reason1: Famous and popular operate over 60 years  Reason2: large scale more than 2000 shops in the world
  • 4. Hennes first Supply baby founded in 1947 in and teenagers Expand the Asia Sweden by Erling clothing in 70’s Persson market in 21th century 1968, it takeover Erling's son Mauritz Widforss Stefan became and supply men’s CEO in 1982 clothing Back
  • 5. “Fashion and quality at the best price” Location- choose the famous places (e.g. Fifth Avenue in New York, on Regent Street in London) Unique store- demographic, purchasing power, economic teenagers, families Design- collaborated with international designers Back
  • 6. Clothing  Accessories  Cosmetics  Shoes Back
  • 8. Finance Accounts Brand and New Business Expansion Investor Relations Purchasing Design Chairman of Business Development the Board CEO Press Communication Production Marketing IT Human Resources Logistics Environment and Corporate Social Responsibility Back
  • 9. 120000 100000 80000 SEK 60000 (million) 40000 sales 20000 0 2004/05 2006/07 2008/09 Years Average 13.8% increase per year Back
  • 10. 18000 16000 14000 12000 SEK 10000 (million) 8000 P rofit 6000 4000 2000 0 2004/05 2005/06 2006/07 2007/08 2008/09 Years Back
  • 11. precentage of share Stefan Persson family 37% Lottie Tham family 49% Alecta JP Morgan Chase Bank 5% Swedbank Robur fonder 2% 3% 4% others Back
  • 12. • ZARA • PRIMARK  It is useful to compare: 1. History 2. stores 3. Sales 4. Area served
  • 13. H&M Zara Primark History 1947 1975 1969 Stores Over 2000 1058 194 Sales(2008) €12300 million €6.824 billion €1933 million Area served 37 countries 73 countries 7 countries Back
  • 14. http://feed.ne.cision.com/wpyfs/00/00/00/00/00/10/6E/E6/wkr0011.pdf  http://www.hm.com/hk/hmcom/changecountry__exnsettings.nhtml  http://www.hm.com/hk/investorrelations/fiveyearsummary__fiveyearsummary.nhtml http://en.wikipedia.org/wiki/Zara_(clothing)  http://www.zara.com/  http://en.wikipedia.org/wiki/Primark  http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a  http://www.hm.com/gb/hm/hm__bestlocation.nhtml  http://www.hm.com/gb/176855/1256715399/dynpage__factsequalcolumns_facts__do wnloadselect_image.img http://www.hm.com/filearea/corporate/images/press/HMarkiv2_normal.jpg  http://www.hm.com/hk/__imagearchiveview.nhtml?category=Fashion