1. Abercrombie & Fitch Cheuk Yin, Fung ( Joann) Class Business D
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4. History 1892 established in New York ( Sporting Goods Store) 1900 Join partnership with Ezra Fitch 1907 Abercrombie leave 1977 financial fall, closed 1988 purchased by Limited Brought youthful fashion retailer Mike Jeffries becomes president 1996 enter NYSE (New York Stock Exchange) 2000 Hollister Co. launched 2008-09 Gilly Hicks launched 1998 Abercrombie launched 2010 1904 Renamed as Abercrombie & Fitch Co. .
5. Other Brands Abercrombie (Kids) Gilly Hicks Abercrombie & Fitch Abercrombie & Fitch (New York) Hollister
10. References: Information of A&F http://en.wikipedia.org/wiki/Abercrombie_%26_Fitch History of A&F http://en.wikipedia.org/wiki/History_of_Abercrombie_%26_Fitch Abercrombie Kid http://en.wikipedia.org/wiki/File:Kids_logo.png Moose: http://en.wikipedia.org/wiki/Moose Financial data: http://www.h-l.co.uk/shares/shares-search-results/a/abercrombie--and--fitchusd/charts American eagle Outfitters ’s logo: http://www.juggle.com/american-eagle-outfitters David T. Abercrombie http://en.wikipedia.org/wiki/Baltimore Ezra H. Fitch http://en.wikipedia.org/wiki/Ezra_Fitch Gilly Hicks http://en.wikipedia.org/wiki/Gilly_Hicks Hollister http://en.wikipedia.org/wiki/Hollister_Co. THE END!
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16. Factors Brand American Eagle Outfitters Abercrombie & Fitch Establishment 1977 (33years) 1988 (22years) Type of Co. American clothing retailer American fashion retailer Target group AEO (teens& young adults) Aerie (13-25 ) 77 Kids (2-12) A&F (18- 22) Hollister Co. (14-18) ranked as the 2 nd most preferred teen clothing brand in 2008 z Abercrombie Kids ( 7 -14) Product Casual Casual Luxury Area Served Canada and US Canada, US, UK Italy and Japan Online Shopping YES YES
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