1. Email video marketing
In this file, we share with you all information that related to email video
marketing such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
The world moves at a far faster pace now than even a generation ago.
Just think about the ways in which you consumed advertising and
marketing as a child–and how your parents consumed advertising and
marketing as children. For decades, people pitching products bought ads
in newspapers and on television, even if, as the years went by, these
methods grew increasingly imperfect and the messages grew easier to
ignore.
Then the information superhighway opened in the 1990s and with it
came an entirely different and better avenue for marketers: email
marketing. Now it's tough to remember a time when we didn't absorb
marketing while sitting at our desks or in our recliners.
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2. But with the dramatic–and seemingly overnight–technological
advancements comes the need to enhance email marketing messages.
What can marketers do to make sure their campaign gets delivered in a
way that catches people's attention? Video email marketing is the
answer!
With online video marketing, marketers now have a valuable addition to
their email marketing software tools, one that advertises their product in
a visual style that was heretofore unimaginable. No matter what kind of
business a marketer operates, video email marketing can pitch it in an
enticing and exciting style.
Online video marketing messages can include the usual standards of
email marketing–such as the company's address, hours of operation and
contact information–as well as the aforementioned embedded video,
which can show the product and/or the people behind the business "in
action." For instance: a restaurant's email marketing campaign can now
feature video of cooks making the meals–particularly meals that are new
to the menu–and patrons enjoying their food. For a lawyer, video email
marketing can include footage of him working at his desk, meeting with
clients and presenting a case in court.
There truly is no limit to the amount of online video marketing
individuals and businesses can embark upon–and no limit to how
valuable it can be. While email marketing remains a much more
effective means of reaching people than the old–fashioned methods, the
flood of emails most people receive on any given day make it more and
more difficult to deliver an impactful message.
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3. Video email marketing is the next generation of advertising and
promotion and a medium in which marketers can appeal to the most
important of senses. Think of it as a television ad at a fraction of the
price. It is far, far less expensive to send video email than to buy
advertising time on a local station and then produce a commercial. Think
of it also as the type of targeted marketing television (and radio and
newspapers) cannot match. The message is being delivered straight to an
interested party and will not be skipped over, like an over–the–air or
print ad could be.
No other type of marketing–not even text based email marketing–can
provide the type of immediate and positive return of video email
marketing. Look into purchasing the software and beginning your
campaign today!
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
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4. When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
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5. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5
6. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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