2. Outline:
Designing and Managing
Integrated Marketing Channels
1. Importance of marketing channels and
values network
2. Understanding customer needs and value
network
3. The role of marketing channels
4. Channel design decisions
5. Establishing objectives and Constraints
3. Outline:
Designing and Managing
Integrated Marketing Channels
6. Identifying and Evaluating Major Channel
Alternatives
7. Channel management decisions
8. Channel integration systems
9. Conflict, cooperation and competition
10. E-commerce marketing practices