SlideShare una empresa de Scribd logo

How to Build Community and Create Customer Advocacy on Social Web

•Descargar como PPT, PDF•
•
Michael Brito | Zeno Group
Michael Brito | Zeno Group

The document discusses how brands can build community and customer advocacy on social media. It notes that customers need to hear messages from brands 3-5 times before believing them. It also discusses how social customers can have varying levels of engagement from minimal participation to being advocates that influence others. The key is for brands to have kick ass products, superior customer service, proactive community engagement, and good relevant content in order to meet customer expectations on social media.

EmpresarialesTecnología
1 de 26
How to Kick Ass & Take Names Build Community Create Customer Advocacy On The Social Web Michael Brito| @Britopian SVP, Social Business Planning, Edelman
How Does The Social Customer Behave? ,[object Object],[object Object],[object Object],Holler at me @Britopian on Twitter
The Social Customer & Brand Experience BRAND IMPACT GOOGLE PRODUCTS & SERVICES MINIMAL PARTICIPATION (FRIENDS, FANS 7 FOLLOWERS SHARE CONTENT WHEN CONVENIENT MAY POST A REVIEW (POSITIVE AND NEGATIVE) AID AND INFLUENCE THEIR MICROCOMMUNITIES DOWN THE PURCHASE FUNNEL THOUGH ORGANIC CONVERSATIONS Holler at me @Britopian on Twitter
[object Object],[object Object],[object Object],The Advocate Purchase Funnel Holler at me @Britopian on Twitter
Social Customers Influences Purchase Holler at me @Britopian on Twitter
Holler at me @Britopian on Twitter
Optimizing The Hub & Spoke ,[object Object],[object Object],[object Object],[object Object],[object Object],The Hub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Holler at me @Britopian on Twitter
It’s not necessarily about the network Holler at me @Britopian on Twitter
It’s about people … ,[object Object],[object Object],Holler at me @Britopian on Twitter
So, how we do live up to customer expectations ? Holler at me @Britopian on Twitter
Kick Ass Products Holler at me @Britopian on Twitter
Superior Customer Service Holler at me @Britopian on Twitter
Proactive Community Engagement Holler at me @Britopian on Twitter
Good, Relevant Content Holler at me @Britopian on Twitter
Listening to the social customer without any type of action is worse than not listening at all - @britopian
Sometimes It’s The Little Things Holler at me @Britopian on Twitter
Sometimes It’s The Not So Little Things Holler at me @Britopian on Twitter
Sometimes It’s A BFD … Holler at me @Britopian on Twitter
It’s All About Action Holler at me @Britopian on Twitter
Some Tools For Ass Kicking - @simplymeasured Holler at me @Britopian on Twitter
Holler at me @Britopian on Twitter Some Tools For Ass Kicking - @crowdbooster
Holler at me @Britopian on Twitter Some Tools For Ass Kicking - @fancorps
Holler at me @Britopian on Twitter Some Tools For Ass Kicking - @bufferapp
Don’t Forget Google… Holler at me @Britopian on Twitter
Key Takeaways: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

Recomendados

Portland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsPortland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsMichael Brito | Zeno Group
 
Corporate Social Media Summit 2011 #csmsf
Corporate Social Media Summit 2011 #csmsfCorporate Social Media Summit 2011 #csmsf
Corporate Social Media Summit 2011 #csmsfMichael Brito | Zeno Group
 
The Rise of the Social Customer and Thier Impact on Business
The Rise of the Social Customer and Thier Impact on BusinessThe Rise of the Social Customer and Thier Impact on Business
The Rise of the Social Customer and Thier Impact on BusinessMichael Brito | Zeno Group
 
From Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityFrom Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityMichael Brito | Zeno Group
 
Blogworld Social Business Slides #BWELA
Blogworld Social Business Slides #BWELABlogworld Social Business Slides #BWELA
Blogworld Social Business Slides #BWELAMichael Brito | Zeno Group
 
Creating A Stellar Social Media Strategy
Creating A Stellar Social Media StrategyCreating A Stellar Social Media Strategy
Creating A Stellar Social Media StrategyMichael Brito | Zeno Group
 
Social Crush Keynote #socialcrush
Social Crush Keynote #socialcrushSocial Crush Keynote #socialcrush
Social Crush Keynote #socialcrushMichael Brito | Zeno Group
 
Social Business Webinar for MarketingProfs
Social Business Webinar for MarketingProfsSocial Business Webinar for MarketingProfs
Social Business Webinar for MarketingProfsMichael Brito | Zeno Group
 

Recomendados

Portland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsPortland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsMichael Brito | Zeno Group
 
Corporate Social Media Summit 2011 #csmsf
Corporate Social Media Summit 2011 #csmsfCorporate Social Media Summit 2011 #csmsf
Corporate Social Media Summit 2011 #csmsfMichael Brito | Zeno Group
 
The Rise of the Social Customer and Thier Impact on Business
The Rise of the Social Customer and Thier Impact on BusinessThe Rise of the Social Customer and Thier Impact on Business
The Rise of the Social Customer and Thier Impact on BusinessMichael Brito | Zeno Group
 
From Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityFrom Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityMichael Brito | Zeno Group
 
Blogworld Social Business Slides #BWELA
Blogworld Social Business Slides #BWELABlogworld Social Business Slides #BWELA
Blogworld Social Business Slides #BWELAMichael Brito | Zeno Group
 
Creating A Stellar Social Media Strategy
Creating A Stellar Social Media StrategyCreating A Stellar Social Media Strategy
Creating A Stellar Social Media StrategyMichael Brito | Zeno Group
 
Social Crush Keynote #socialcrush
Social Crush Keynote #socialcrushSocial Crush Keynote #socialcrush
Social Crush Keynote #socialcrushMichael Brito | Zeno Group
 
Social Business Webinar for MarketingProfs
Social Business Webinar for MarketingProfsSocial Business Webinar for MarketingProfs
Social Business Webinar for MarketingProfsMichael Brito | Zeno Group
 
The Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessThe Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessMichael Brito | Zeno Group
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Mike Corak
 
Viral Marketing In Social Media By Tom Denegre
Viral Marketing In Social Media By Tom DenegreViral Marketing In Social Media By Tom Denegre
Viral Marketing In Social Media By Tom DenegreDenegre & Associates
 
50 Most Influential Content Marketers
50 Most Influential Content Marketers50 Most Influential Content Marketers
50 Most Influential Content MarketersNewsCred
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningMichael Brito | Zeno Group
 
5 tips for sales success through social media
5 tips for sales success through social media5 tips for sales success through social media
5 tips for sales success through social mediaJoe Edwards
 
Basics of Social Media for Business
Basics of Social Media for BusinessBasics of Social Media for Business
Basics of Social Media for BusinessJessie Carter
 
Learn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingLearn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingMichael Brito | Zeno Group
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
 
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Michael Brito | Zeno Group
 
2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
 
Social Media Marketing: 50+ Predictions for 2016
Social Media Marketing: 50+ Predictions for 2016Social Media Marketing: 50+ Predictions for 2016
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media IntegrationNick Westergaard
 
Social media Workshop For Entrepreneurs
Social media Workshop For Entrepreneurs Social media Workshop For Entrepreneurs
Social media Workshop For Entrepreneurs Interact
 
Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitShiv Singh
 
Social Media Training for Business Success
Social Media Training for Business SuccessSocial Media Training for Business Success
Social Media Training for Business SuccessWahiduzzaman Khan
 
15 step social media marketing strategy for businesses in 2021
15 step social media marketing strategy for businesses in 202115 step social media marketing strategy for businesses in 2021
15 step social media marketing strategy for businesses in 2021Samaritan InfoTech
 
B2B Social Media Seminar
B2B Social Media SeminarB2B Social Media Seminar
B2B Social Media SeminarWareAnthonyRust
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Businessstephsigel
 
5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media SucksMichael Brito | Zeno Group
 
The Rise of the Social Customer for Seattle Chamber of Commerce.
The Rise of the Social Customer for Seattle Chamber of Commerce.The Rise of the Social Customer for Seattle Chamber of Commerce.
The Rise of the Social Customer for Seattle Chamber of Commerce.Michael Brito | Zeno Group
 

Más contenido relacionado

La actualidad más candente

The Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessThe Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessMichael Brito | Zeno Group
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Mike Corak
 
Viral Marketing In Social Media By Tom Denegre
Viral Marketing In Social Media By Tom DenegreViral Marketing In Social Media By Tom Denegre
Viral Marketing In Social Media By Tom DenegreDenegre & Associates
 
50 Most Influential Content Marketers
50 Most Influential Content Marketers50 Most Influential Content Marketers
50 Most Influential Content MarketersNewsCred
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningMichael Brito | Zeno Group
 
5 tips for sales success through social media
5 tips for sales success through social media5 tips for sales success through social media
5 tips for sales success through social mediaJoe Edwards
 
Basics of Social Media for Business
Basics of Social Media for BusinessBasics of Social Media for Business
Basics of Social Media for BusinessJessie Carter
 
Learn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingLearn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingMichael Brito | Zeno Group
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
 
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Michael Brito | Zeno Group
 
2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
 
Social Media Marketing: 50+ Predictions for 2016
Social Media Marketing: 50+ Predictions for 2016Social Media Marketing: 50+ Predictions for 2016
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
 
Social media Workshop For Entrepreneurs
Social media Workshop For Entrepreneurs Social media Workshop For Entrepreneurs
Social media Workshop For Entrepreneurs Interact
 
Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitShiv Singh
 
Social Media Training for Business Success
Social Media Training for Business SuccessSocial Media Training for Business Success
Social Media Training for Business SuccessWahiduzzaman Khan
 
15 step social media marketing strategy for businesses in 2021
15 step social media marketing strategy for businesses in 202115 step social media marketing strategy for businesses in 2021
15 step social media marketing strategy for businesses in 2021Samaritan InfoTech
 
B2B Social Media Seminar
B2B Social Media SeminarB2B Social Media Seminar
B2B Social Media SeminarWareAnthonyRust
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Businessstephsigel
 

La actualidad más candente (20)

The Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessThe Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on Business
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015
 
Viral Marketing In Social Media By Tom Denegre
Viral Marketing In Social Media By Tom DenegreViral Marketing In Social Media By Tom Denegre
Viral Marketing In Social Media By Tom Denegre
 
50 Most Influential Content Marketers
50 Most Influential Content Marketers50 Most Influential Content Marketers
50 Most Influential Content Marketers
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & Planning
 
5 tips for sales success through social media
5 tips for sales success through social media5 tips for sales success through social media
5 tips for sales success through social media
 
Basics of Social Media for Business
Basics of Social Media for BusinessBasics of Social Media for Business
Basics of Social Media for Business
 
Learn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content MarketingLearn From The Experts: The Challenges With Content Marketing
Learn From The Experts: The Challenges With Content Marketing
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
 
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
Smart Business, Social Business: A Playbook for Social Media in Your Organiza...
 
2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs
 
Social Media Marketing: 50+ Predictions for 2016
Social Media Marketing: 50+ Predictions for 2016Social Media Marketing: 50+ Predictions for 2016
Social Media Marketing: 50+ Predictions for 2016
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
 
Social media Workshop For Entrepreneurs
Social media Workshop For Entrepreneurs Social media Workshop For Entrepreneurs
Social media Workshop For Entrepreneurs
 
Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing Summit
 
Social Media Training for Business Success
Social Media Training for Business SuccessSocial Media Training for Business Success
Social Media Training for Business Success
 
15 step social media marketing strategy for businesses in 2021
15 step social media marketing strategy for businesses in 202115 step social media marketing strategy for businesses in 2021
15 step social media marketing strategy for businesses in 2021
 
B2B Social Media Seminar
B2B Social Media SeminarB2B Social Media Seminar
B2B Social Media Seminar
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 

Similar a How to Build Community and Create Customer Advocacy on Social Web

The Rise of the Social Customer for Seattle Chamber of Commerce.
The Rise of the Social Customer for Seattle Chamber of Commerce.The Rise of the Social Customer for Seattle Chamber of Commerce.
The Rise of the Social Customer for Seattle Chamber of Commerce.Michael Brito | Zeno Group
 
How to Kick Ass, Take Names and Create Advocacy on the Social Web
How to Kick Ass, Take Names and Create Advocacy on the Social WebHow to Kick Ass, Take Names and Create Advocacy on the Social Web
How to Kick Ass, Take Names and Create Advocacy on the Social WebMichael Brito | Zeno Group
 
Michael Brito - The Future of Social Business
Michael Brito - The Future of Social BusinessMichael Brito - The Future of Social Business
Michael Brito - The Future of Social BusinessSocialCrush
 
Increasing Sales & Leads with Social Media
Increasing Sales & Leads with Social MediaIncreasing Sales & Leads with Social Media
Increasing Sales & Leads with Social MediaVanessa Pino
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
The Growing Influence of the Social Customer - #FSMU
The Growing Influence of the Social Customer - #FSMUThe Growing Influence of the Social Customer - #FSMU
The Growing Influence of the Social Customer - #FSMUMichael Brito | Zeno Group
 
How to Break Through the Social Media Clutter
How to Break Through the Social Media ClutterHow to Break Through the Social Media Clutter
How to Break Through the Social Media ClutterReal-Time OutSource
 
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...BOTTLE PR
 
Project we like vidish kenia - o ctober batch
Project we like vidish kenia - o ctober batchProject we like vidish kenia - o ctober batch
Project we like vidish kenia - o ctober batchVidish kenia
 
Social listening webinar presentation
Social listening webinar presentationSocial listening webinar presentation
Social listening webinar presentationMeltwater
 
How to Create Product Driven Growth
How to Create Product Driven GrowthHow to Create Product Driven Growth
How to Create Product Driven GrowthKieran Flanagan
 
Charity Seminar in Exeter 2010
Charity Seminar in Exeter 2010Charity Seminar in Exeter 2010
Charity Seminar in Exeter 2010Alistair Gleave
 
Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Brent Csutoras
 
Social Media for Advocacy
Social Media for AdvocacySocial Media for Advocacy
Social Media for AdvocacyEileen O'Brien
 
Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013
Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013
Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013Anthony Kirlew
 
Social Business: The Evolution to a Media Company
Social Business: The Evolution to a Media CompanySocial Business: The Evolution to a Media Company
Social Business: The Evolution to a Media CompanyMichael Brito | Zeno Group
 

Similar a How to Build Community and Create Customer Advocacy on Social Web (20)

5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks
 
The Rise of the Social Customer for Seattle Chamber of Commerce.
The Rise of the Social Customer for Seattle Chamber of Commerce.The Rise of the Social Customer for Seattle Chamber of Commerce.
The Rise of the Social Customer for Seattle Chamber of Commerce.
 
How to Kick Ass, Take Names and Create Advocacy on the Social Web
How to Kick Ass, Take Names and Create Advocacy on the Social WebHow to Kick Ass, Take Names and Create Advocacy on the Social Web
How to Kick Ass, Take Names and Create Advocacy on the Social Web
 
Michael Brito - The Future of Social Business
Michael Brito - The Future of Social BusinessMichael Brito - The Future of Social Business
Michael Brito - The Future of Social Business
 
Social Business Planning for Thomson Reuters
Social Business Planning for Thomson ReutersSocial Business Planning for Thomson Reuters
Social Business Planning for Thomson Reuters
 
Increasing Sales & Leads with Social Media
Increasing Sales & Leads with Social MediaIncreasing Sales & Leads with Social Media
Increasing Sales & Leads with Social Media
 
The Basics of Kicking Ass on the Social Web
The Basics of Kicking Ass on the Social WebThe Basics of Kicking Ass on the Social Web
The Basics of Kicking Ass on the Social Web
 
Project 1
Project 1Project 1
Project 1
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017
 
The Growing Influence of the Social Customer - #FSMU
The Growing Influence of the Social Customer - #FSMUThe Growing Influence of the Social Customer - #FSMU
The Growing Influence of the Social Customer - #FSMU
 
How to Break Through the Social Media Clutter
How to Break Through the Social Media ClutterHow to Break Through the Social Media Clutter
How to Break Through the Social Media Clutter
 
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...
 
Project we like vidish kenia - o ctober batch
Project we like vidish kenia - o ctober batchProject we like vidish kenia - o ctober batch
Project we like vidish kenia - o ctober batch
 
Social listening webinar presentation
Social listening webinar presentationSocial listening webinar presentation
Social listening webinar presentation
 
How to Create Product Driven Growth
How to Create Product Driven GrowthHow to Create Product Driven Growth
How to Create Product Driven Growth
 
Charity Seminar in Exeter 2010
Charity Seminar in Exeter 2010Charity Seminar in Exeter 2010
Charity Seminar in Exeter 2010
 
Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019
 
Social Media for Advocacy
Social Media for AdvocacySocial Media for Advocacy
Social Media for Advocacy
 
Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013
Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013
Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013
 
Social Business: The Evolution to a Media Company
Social Business: The Evolution to a Media CompanySocial Business: The Evolution to a Media Company
Social Business: The Evolution to a Media Company
 

Más de Michael Brito | Zeno Group

IT Decision Makers: Audience Cluster Analysis | Michael Brito
IT Decision Makers: Audience Cluster Analysis | Michael BritoIT Decision Makers: Audience Cluster Analysis | Michael Brito
IT Decision Makers: Audience Cluster Analysis | Michael BritoMichael Brito | Zeno Group
 
PRSSA: How to Build Your Brand and Stand Out from the Competition
PRSSA: How to Build Your Brand and Stand Out from the CompetitionPRSSA: How to Build Your Brand and Stand Out from the Competition
PRSSA: How to Build Your Brand and Stand Out from the CompetitionMichael Brito | Zeno Group
 
Multi-Segment Audience Intelligence | Michael Brito @britopian
Multi-Segment Audience Intelligence | Michael Brito @britopianMulti-Segment Audience Intelligence | Michael Brito @britopian
Multi-Segment Audience Intelligence | Michael Brito @britopianMichael Brito | Zeno Group
 
Multi-Channel Media Intelligence | Michael Brito @Britopian
Multi-Channel Media Intelligence | Michael Brito @BritopianMulti-Channel Media Intelligence | Michael Brito @Britopian
Multi-Channel Media Intelligence | Michael Brito @BritopianMichael Brito | Zeno Group
 
Winning The War Of Brand Relevance With Data Driven Storytelling
Winning The War Of Brand Relevance With Data Driven StorytellingWinning The War Of Brand Relevance With Data Driven Storytelling
Winning The War Of Brand Relevance With Data Driven StorytellingMichael Brito | Zeno Group
 
Using Social Data to Win the War of Brand Relevance - B2B Marketing Forum
Using Social Data to Win the War of Brand Relevance - B2B Marketing ForumUsing Social Data to Win the War of Brand Relevance - B2B Marketing Forum
Using Social Data to Win the War of Brand Relevance - B2B Marketing ForumMichael Brito | Zeno Group
 
Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer MarketingScaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer MarketingMichael Brito | Zeno Group
 
Participation Marketing: Mobilizing Employees to Participate and Become Brand...
Participation Marketing: Mobilizing Employees to Participate and Become Brand...Participation Marketing: Mobilizing Employees to Participate and Become Brand...
Participation Marketing: Mobilizing Employees to Participate and Become Brand...Michael Brito | Zeno Group
 
Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...
Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...
Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...Michael Brito | Zeno Group
 
Break-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with AnalyticsBreak-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with AnalyticsMichael Brito | Zeno Group
 
The Non-Perpetrators Guide To Personal Branding by Michael Brito
The Non-Perpetrators Guide To Personal Branding by Michael BritoThe Non-Perpetrators Guide To Personal Branding by Michael Brito
The Non-Perpetrators Guide To Personal Branding by Michael BritoMichael Brito | Zeno Group
 
How "Content as a Service" Will Help You Become an Effective Brand Publisher
How "Content as a Service" Will Help You Become an Effective Brand PublisherHow "Content as a Service" Will Help You Become an Effective Brand Publisher
How "Content as a Service" Will Help You Become an Effective Brand PublisherMichael Brito | Zeno Group
 
Deploying Social Media For Brand Storytelling & Customer Engagement
Deploying Social Media For Brand Storytelling & Customer EngagementDeploying Social Media For Brand Storytelling & Customer Engagement
Deploying Social Media For Brand Storytelling & Customer EngagementMichael Brito | Zeno Group
 
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)Michael Brito | Zeno Group
 

Más de Michael Brito | Zeno Group (20)

IT Decision Makers: Audience Cluster Analysis | Michael Brito
IT Decision Makers: Audience Cluster Analysis | Michael BritoIT Decision Makers: Audience Cluster Analysis | Michael Brito
IT Decision Makers: Audience Cluster Analysis | Michael Brito
 
PRSSA: How to Build Your Brand and Stand Out from the Competition
PRSSA: How to Build Your Brand and Stand Out from the CompetitionPRSSA: How to Build Your Brand and Stand Out from the Competition
PRSSA: How to Build Your Brand and Stand Out from the Competition
 
Multi-Segment Audience Intelligence | Michael Brito @britopian
Multi-Segment Audience Intelligence | Michael Brito @britopianMulti-Segment Audience Intelligence | Michael Brito @britopian
Multi-Segment Audience Intelligence | Michael Brito @britopian
 
Multi-Channel Media Intelligence | Michael Brito @Britopian
Multi-Channel Media Intelligence | Michael Brito @BritopianMulti-Channel Media Intelligence | Michael Brito @Britopian
Multi-Channel Media Intelligence | Michael Brito @Britopian
 
The Audience Behind Digital Transformation 2019
The Audience Behind Digital Transformation 2019The Audience Behind Digital Transformation 2019
The Audience Behind Digital Transformation 2019
 
The Giving Keys Integrated Marketing Plan 2019
The Giving Keys Integrated Marketing Plan 2019The Giving Keys Integrated Marketing Plan 2019
The Giving Keys Integrated Marketing Plan 2019
 
The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan
 
Winning The War Of Brand Relevance With Data Driven Storytelling
Winning The War Of Brand Relevance With Data Driven StorytellingWinning The War Of Brand Relevance With Data Driven Storytelling
Winning The War Of Brand Relevance With Data Driven Storytelling
 
Using Social Data to Win the War of Brand Relevance - B2B Marketing Forum
Using Social Data to Win the War of Brand Relevance - B2B Marketing ForumUsing Social Data to Win the War of Brand Relevance - B2B Marketing Forum
Using Social Data to Win the War of Brand Relevance - B2B Marketing Forum
 
Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer MarketingScaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
 
Participation Marketing: Mobilizing Employees to Participate and Become Brand...
Participation Marketing: Mobilizing Employees to Participate and Become Brand...Participation Marketing: Mobilizing Employees to Participate and Become Brand...
Participation Marketing: Mobilizing Employees to Participate and Become Brand...
 
Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...
Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...
Audience Intelligence: Using Social Data to Inform Content, Paid Media and In...
 
What's Trending Is @You - TEDx Sonoma County.
What's Trending Is @You - TEDx Sonoma County. What's Trending Is @You - TEDx Sonoma County.
What's Trending Is @You - TEDx Sonoma County.
 
Break-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with AnalyticsBreak-Through Storytelling Starts with Analytics
Break-Through Storytelling Starts with Analytics
 
Activating Employees to be Brand Storytellers
Activating Employees to be Brand StorytellersActivating Employees to be Brand Storytellers
Activating Employees to be Brand Storytellers
 
The Non-Perpetrators Guide To Personal Branding by Michael Brito
The Non-Perpetrators Guide To Personal Branding by Michael BritoThe Non-Perpetrators Guide To Personal Branding by Michael Brito
The Non-Perpetrators Guide To Personal Branding by Michael Brito
 
2014 Social CEO Report by CEO.com
2014 Social CEO Report by CEO.com2014 Social CEO Report by CEO.com
2014 Social CEO Report by CEO.com
 
How "Content as a Service" Will Help You Become an Effective Brand Publisher
How "Content as a Service" Will Help You Become an Effective Brand PublisherHow "Content as a Service" Will Help You Become an Effective Brand Publisher
How "Content as a Service" Will Help You Become an Effective Brand Publisher
 
Deploying Social Media For Brand Storytelling & Customer Engagement
Deploying Social Media For Brand Storytelling & Customer EngagementDeploying Social Media For Brand Storytelling & Customer Engagement
Deploying Social Media For Brand Storytelling & Customer Engagement
 
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
 

Último

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 

Último (20)

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 

How to Build Community and Create Customer Advocacy on Social Web