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The Growing Influence of ,[object Object],the Social Customer,[object Object],Michael Brito,[object Object],SVP, Social Business Planning,[object Object],Edelman Digital,[object Object],… I’m @Britopian on Twitter in case you care,[object Object]
THE EVOLUTION OF SOCIAL BUSINESS,[object Object],2008 to present,[object Object],THE EVOLUTION OF SOCIAL BUSINESS,[object Object],#FSMU,[object Object],SOCIAL  BUSINESS,[object Object],2003 to present,[object Object],       SOCIAL  BRAND,[object Object],1995 to present,[object Object],         SOCIAL CUSTOMER,[object Object],[object Object]
They are Influential
Amplified voice across the social web
Google indexing critical conversations about companies
Social Customers are trusted amongst their peers as influence grows
Companies and brands join Twitter, Facebook and create corporate blogs
Engage with the social customer in various channels
Social Media teams are forming slowly
Small budgets are allocated on a project basis to social media engagement and community building
Organizations begin humanizing business operations
Organizational models are formed to include social media
Organizational silos are torn down between internal teams
Governance models and social media policies are created
Social becomes an essential attribute of organizational culture… I’m @Britopian on Twitter in case you care,[object Object]
CUSTOMER EXPECTATIONS ON THE RISE,[object Object],#FSMU,[object Object],… I’m @Britopian on Twitter in case you care,[object Object]
A DAY IN THE LIFE OF THE SOCIAL CUSTOMER,[object Object],#FSMU,[object Object],The customer journey is dynamic; and always changes,[object Object],Brands need to have multiple customer touch points to break through the clutter,[object Object],Customers need to hear things 3 – 5 times before the actually believe,[object Object],… I’m @Britopian on Twitter in case you care,[object Object]

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