Research and plan of digipak idea by Hannah Hopgood

2. The digi-pak that was best received by
both primary and secondary audiences
was The 1975 self titled album and a
combination of The Blinding EP/Sequel
to the prequel booklet by The
Babyshambles. From analysing all three
of these products I can see that the
audience like a combination of simplmlic
and personal design such as personal
photographs with simple graphic design.

3. The colour schemes that audiences associated the indie genre with were
neutral tones (blues,greesn,browns, creams) and monochrome I research
further in this through social networking site Pinterest.
I thought that greyscale would work well as it is in the middle of black and
white, I also feel that the indie genre being dominated by males it should have
male orniated colours such as greens and blues. Below is a screenshot from
my pinterest board which we can refer back to later for audience research into
colour schemes. I will conduct research into the colour scheme later on in our
planning process using paint tester strips from DIY stores.

4. The colour scheme that stood out for me was light blue, purpleand
grey. (As shown below) I felt this was a good choice of colour as
the colours worked well together yet represented the male
domination within the music industry through the blues, but the
song we chose to do has a female vocalist so I though a dark
purple would appeal to both females and male audience members
creating a balance within genders for our design.

5. I found the photobooth images of Hannah Snowdon very inspiring as it was different in terms of
composition of the subject yet vintage through the sepia effect as an overlay, this overlay effect
reminded me of The Smiths Discography- the contrast also linking to the monochrome style seen
in today’s indie band’s identity. When researching I also found an image of hands on a man,
which I feel could link with the song as the lyrics reference to hands a lot, visually representing to
the audience a relation between the design of digi-pak and the songs featured.
I found this concealed composition of the subject
interesting as it links with the song we have
chosen to do by uncovering something hidden,
The images hiding parts of the subject also
making the audience ingruided to what the
subject is hiding. I also liked how her tattoos were
on show to the viewer and by having tattoos on
show I feel it links with our target audiences as
tattoos are becoming part of the indie culture.
I feel I could recreate this image by setting up a
photo shoot and creating a contact sheet to
chose our best image that will represent the
artist.

6. Taking inspiration from The Blinding EP from The Babyshambles
and combining it with my idea of the vintage photobooth shoot I
started to form a vague idea of the layout for the main image.
Tape inspired from
The Blinding EP
Leaf prints for artistic
style

7. For the photographs audiences responded best to vintage Polaroids of the band in
monochrome. Relating to the audiences other hobbies such as music, books, travelling
and art, I feel that an artistic aspect should be included to create a sense of brand identity
making the product more recognisable. Below is a moodboard of possible image that I
could incorporate into the design.

8. Using typography website “Font space” I
researched into text styles I could use for
my idea, looking to handwriting, simple and
typewriter designs. By having a certain
typography it can help the brand identity of
the artist such as CHVRCHES made their
band made into a symbol by changing the
“E” into three lines making it more
recognisable to audiences.

9. For the overall design I experimented with printing
processes in my fine art class to create aspects that
could be included in the design such as collage prints,
combining them with the ideas from the other slides to
create the digi-pak design. (The printing process
can be seen as below)

12. To indentify the artist I have laid out the digipak using a set colour scheme,
typography and style that will be used throughout the products so that the
audience create a link between the products and the artist. From the
audience response from the interviews thy liked how artist nowadays have
an artistic influence on their work, from this I have experimented with art
processes such as printing that can be adapting into the deign as well as
rough brush marks to represent the rawness within the indie genre.
Later on in the planning process I will also adapt the band’s name into a
symbol so that it can be recognised more by audiences making it visual to
the viewer and stand out from other products.

13. From the research I have conducted into the digipak it has showed me that
design is an important aspect and all the elements within the design must fit
together to create a high quality product such as the typography and colour
scheme; if the colour scheme was pink and the typography was gothic it won’t
link creating an inaccture representation of the rock genre confusing audiences
by not meeting their expectations. I will need to think carefully about the overall
design and what it represents to audiences to fulfil their wants and needs of the
product. Research into the product it important and I will also conduct audience
research about he design to see what the audience response best to.