Great marketing professionals should be leveraging the social media marketing toolkit to advance their OWN careers – just as they would advance the marketing effort for any product or service offered by their companies or on behalf of a client. Trish Cunningham from Brookwoods Group offers ideas and approaches on how marketing pros can supercharge their careers using social media tools, whether they are looking for a new opportunity or trying to add greater value in their present situation.

1. Trish Cunningham
Professionals that Drive Your Business Forward

2. Preparation before Execution
Before we jump into social media activity we need to
assess your personal business goals, right?
Wrong!
Similar to business, setting goals is crucial but no
goal will help you unless you are fully aware of who
you are as a person… in other words, define your
PERSONAL BRAND
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3. Preparation before Execution
Steps to take when developing your strategy
• Determine who you are
• Figure out what you want to do
• Develop your action plan
• Commit to your action plan
• Remain committed and consistent
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4. Personal Branding: Who are you?
Determining who you are
• Self analysis - you are not what you do!
– Personality Assessments – Strengths Finder;
Hire Success; Birkman; Myers-Briggs
• What others think of you is none of your
business… until now:
http://www.reachcc.com/360reach
– Use this information to gauge what you think of
yourself and what others think of you and
bring them together to provide an honest
snapshot or your true self.
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5. Personal Branding:
What do you want to do?
Explore before assuming!
• Take into account your new-found knowledge about
yourself
• Explore the roles and industries in your area
– Diverse Employer Landscape
• Oil & Gas
• Energy
• Petrochemical
• Finance
• Healthcare
• Real Estate
• Engineering
• Biotechnology
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6. Revitalize Your Resume
• Develop a NEW resume that stands out!
– Value Proposition
• What defines you, What do you stand for?
– Differentiation
• What makes you unique?
– Marketability
• What is fascinating about you?
• SEO-Proof your resume
– Massage your resume to honestly match description and
take into account the corporate styling.
• Highlight your professional accomplishments
– What added value did you contribute to company
initiatives?
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7. Adjectives – let’s play!
agreeable decisive fabulous joyous punctual stimulating
alert decorous fair kind quiet successful
alluring delightful faithful kind-hearted receptive succinct
ambitious detailed fantastic knowledgeable reflective talented
amused determined fearless level relieved tenacious
boundless diligent fine likeable resolute thoughtful
brave discreet frank lively resilient thrifty
bright dynamic friendly lovely responsible tough
calm eager funny loving rhetorical trustworthy
capable efficient generous lucky righteous unbiased
charming elated gentle mature romantic unusual
cheerful eminent glorious modern sedate upbeat
coherent enchanting good nice seemly vigorous
comfortable encouraging happy painstaking selective vivacious
confident endurable harmonious peaceful self-assured warm
cooperative energetic helpful perfect sensitive willing
courageous entertaining hilarious placid silly wise
credible enthusiastic honorable plausible sincere witty
cultured excellent impartial pleasant skillful wonderful
dashing excited industrious productive smiling
dazzling exclusive instinctive protective splendid
debonair exuberant jolly proud steadfast
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8. How can You Add Value?
A resume alone will make it hard for you to stand out,
but “little extras” will help you catch the hiring manager’s
eye!
• A Portfolio of work is not just for writers and artists
anymore
• Your own domain name
– Owned platforms
– Link Back to SMN
• Infographic resume
• QR Codes
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9. Add Value Beyond The Minimum
Live AND Virtual Activity is Key!
Digital Elevator Pitch Join Professional Association
Digital Business Card Community Service
Create a Blog Attend Seminars
Video Blogging “Like” Something
Attend Webinars Join a Professional “Group”
Request Recommendations Join an Alumni “Group”
Round-table Opportunities Engage / Comment Online
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10. Take Advantage of Your Social Networks
Find Companies Follow Find Companies
& Contacts Professionals & Contacts
& Companies
Join Groups RT Company Engagement
Tweets Visibility
Visitor Insight Search, Intel Custom Page
Capabilities Options
Company Insight Engage with “Like” Something
Users
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11. Take Advantage of Your Social Networks
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12. Take Advantage of Your Social Networks
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13. Develop Your Action Plan
• Make a realistic action plan
– Determine which platforms you want to explore online
– Determine which areas you want to explore outside of the
web
– Factor in the amount of (REALISTIC) time you have for the
above to be accomplished
• Create a mock-schedule for one week
– Take a step back and look at your schedule
– Overambitious schedules will quickly burn you out!
– If you need to scale down, then do it!
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14. Develop Your Action Plan
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The social networking boom is blurring the lines
between people's personal and professional lives.
• Begin integrating your personal postings and/or
likes with professional users/sites.
• Engage when possible, but not every chance you
get (too much frequency kills).
• Provide your own commentary during discussions
or when questions are posted.
• Retweeting (RT) is good in moderation
*Source: Millennial Branding
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15. Commit to Your Plan
This is not a “set it and forget it” kind of effort. To
remain viable and visible you must
• Produce fresh content
• Produce good content
• Produce consistent content
This can all be achieved if you commit to a realistic
plan!
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16. Remain Committed, Remain Consistent
Develop a strategy to help you remain dedicated!
• Nothing’s worse than finding an inactive user or
page online
• With online platforms, nothing sleeps so you need
to prepare your own marketing plan to keep you
brand fresh, alive and available 24/7 to those who
may benefit from knowing about your brand.
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17. Most of all…
Remember, you’re not in this profession just for the
paycheck, you have a passion!
Not only has social media fostered an exciting
demand within our profession, but this innovative
marketing tool has raised the bar for achieving
outstanding marketing practices.
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18. Connect with Me
@trishrc
http://www.linkedin.com/in/trishcunningham
Professionals that Drive Your Business Forward