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Digital Media/
                            Communication:
                             DigitalOcean
                                    bruce caron bruce@nmri.org
                           Research Director, New Media Research Institute

                                  Innovation Day, UC Santa Barbara
                                          October 16, 2009




Friday, October 16, 2009
Innovation at the heart of the Academy:

                           Last time the Academy really
                           got innovative...? 1660

                           ...the founding of the Royal Society

                           Motto: nullius in verba: “not in words”

                           It’s time for change: nullius in tweeta



Friday, October 16, 2009
DigitalOcean planning funded by the Paul G Allen Family Foundation




Friday, October 16, 2009
•    An invitation-only science-centric social network
•    Preprint services [Nature Publishing]
•    Global job board [Nature Publishing]
•    Advanced media handling (photos, video)
•    Research publication feeds [PLOS]
•    Self-organized research groups/events
•    “Null science” service (publishing null results)
•    Data publishing with date/time stamp
•    Auto NSF 2 page BIO...Your home page on the Internet
•    Metrics for NSF broader impacts...


Friday, October 16, 2009
DigitalOcean
                           connecting young scientists to an ocean of
                                   high-quality digital media




                                                          Google
                                                          Ocean

                                      Video Photo


                            Drupal CMS with custom features



Friday, October 16, 2009
Friday, October 16, 2009
DigitalOcean: Sampling the Sea
             Funded by the John D. and Catherine T. MacArthur Foundation

Friday, October 16, 2009
StS: imagine 25,000 student fishmarket photos and stories




Friday, October 16, 2009
DigitalOcean: Informal Science
                        Media Netwwork
                           Proposal being prepared for NSF ISE RFP


Friday, October 16, 2009
THREE BOOKS

                           shirky, hunt, Brogan

                            network effects
                                whuffie
                                 trust




Friday, October 16, 2009
• Code attracts/enables community
                     • Community builds content
                     • Community supports members: whuffie
                     • Members spread the word: Trust Agents


Friday, October 16, 2009
The social bargain cannot be
                          broken
         What does it mean to be a peer in your peer-to-peer
                             network?
          How do you code for democratic interactions and
                 participation in a social network?



Friday, October 16, 2009
The Crowd makes Wikipedia possible

Friday, October 16, 2009
Value added by the Community: tagging
Friday, October 16, 2009
whuffie
                           NO other endeavor carries more weight
                           on reputation than does science...
                           internally and externally

                           but the science reputation system needs
                           its own cybersocial overhaul

                           a scant 39% of US residents “believe” in
                           evolution...

Friday, October 16, 2009
Catching up to Ashton




Friday, October 16, 2009
posted Saturday, September 12, 2009




Friday, October 16, 2009
social networking and social media
                  digitalocean:
                  20K ocean scientists in the NETWORK

                  talking with
                  2M enthusiasts outside the NETWORK
                  who have 20 million photos, 5M hours of video
                  and tons of local knowledge



Friday, October 16, 2009
Professionalism
                            in socially networked
                                organizations
                           C o de , content, an d community
                           cyberinfrastructure, data, and society




Friday, October 16, 2009
conclusions
                     •     Doing science in a socially networked
                           environment: nullius tweeta will arrive

                     •     Distributed peer review is the future

                     •     Science MUST build a presence in the Web 2.0
                           world (digg/twitter/wikipedia...)

                     •     Real research builds science whuffie... better ways
                           to get tenure

                     •     DigitalOcean will be cloned for your discipline


Friday, October 16, 2009

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UCSB Innovation day 2009

  • 1. Digital Media/ Communication: DigitalOcean bruce caron bruce@nmri.org Research Director, New Media Research Institute Innovation Day, UC Santa Barbara October 16, 2009 Friday, October 16, 2009
  • 2. Innovation at the heart of the Academy: Last time the Academy really got innovative...? 1660 ...the founding of the Royal Society Motto: nullius in verba: “not in words” It’s time for change: nullius in tweeta Friday, October 16, 2009
  • 3. DigitalOcean planning funded by the Paul G Allen Family Foundation Friday, October 16, 2009
  • 4. An invitation-only science-centric social network • Preprint services [Nature Publishing] • Global job board [Nature Publishing] • Advanced media handling (photos, video) • Research publication feeds [PLOS] • Self-organized research groups/events • “Null science” service (publishing null results) • Data publishing with date/time stamp • Auto NSF 2 page BIO...Your home page on the Internet • Metrics for NSF broader impacts... Friday, October 16, 2009
  • 5. DigitalOcean connecting young scientists to an ocean of high-quality digital media Google Ocean Video Photo Drupal CMS with custom features Friday, October 16, 2009
  • 7. DigitalOcean: Sampling the Sea Funded by the John D. and Catherine T. MacArthur Foundation Friday, October 16, 2009
  • 8. StS: imagine 25,000 student fishmarket photos and stories Friday, October 16, 2009
  • 9. DigitalOcean: Informal Science Media Netwwork Proposal being prepared for NSF ISE RFP Friday, October 16, 2009
  • 10. THREE BOOKS shirky, hunt, Brogan network effects whuffie trust Friday, October 16, 2009
  • 11. • Code attracts/enables community • Community builds content • Community supports members: whuffie • Members spread the word: Trust Agents Friday, October 16, 2009
  • 12. The social bargain cannot be broken What does it mean to be a peer in your peer-to-peer network? How do you code for democratic interactions and participation in a social network? Friday, October 16, 2009
  • 13. The Crowd makes Wikipedia possible Friday, October 16, 2009
  • 14. Value added by the Community: tagging Friday, October 16, 2009
  • 15. whuffie NO other endeavor carries more weight on reputation than does science... internally and externally but the science reputation system needs its own cybersocial overhaul a scant 39% of US residents “believe” in evolution... Friday, October 16, 2009
  • 16. Catching up to Ashton Friday, October 16, 2009
  • 17. posted Saturday, September 12, 2009 Friday, October 16, 2009
  • 18. social networking and social media digitalocean: 20K ocean scientists in the NETWORK talking with 2M enthusiasts outside the NETWORK who have 20 million photos, 5M hours of video and tons of local knowledge Friday, October 16, 2009
  • 19. Professionalism in socially networked organizations C o de , content, an d community cyberinfrastructure, data, and society Friday, October 16, 2009
  • 20. conclusions • Doing science in a socially networked environment: nullius tweeta will arrive • Distributed peer review is the future • Science MUST build a presence in the Web 2.0 world (digg/twitter/wikipedia...) • Real research builds science whuffie... better ways to get tenure • DigitalOcean will be cloned for your discipline Friday, October 16, 2009