No matter how compelling a piece of content, it does no good without converting to revenue. This poster is a constant reminder for marketers to help them keep the conversion process in mind before, during and after creating a piece of content.

1. website
Content to Revenue
the Conversion Process
Content
 Papers
 Ebooks
 Infographics
 Webinars
 Seminars
 FAQs
 Videos
 Podcasts
 How-to Guides
 Value Calculators
To Target Audience
email ads
print ads
digital ads
syndication
Audience Finds You
SEM
PPC
Social
SEO
Landing Page(s)
 Get the
Content
 Value Prop
 How to
Connect
ppc click
Social share
Click
PURL
Alias
Option to explore
Option to connect
Qualify
Lead Score
Std. Rules
Phone call
Other
Nurture
Nurture
Nurture
Not qualified yet
YES!
Event Leads
Offline Lists
Copyright 2013 - Bruce McDuffee