7. Started when humans made
tools to make tasks easier
After WWII
·Engineers research, lessons learned
·Human Factors & Ergonomics Society
Paul Fitts
·Improved cockpits
·Fitts’s law still used today
8. Dieter Rams
· Braun industrial designer
· “Less, but better”
Walt Disney
· First immersive experience by UCD
· “Imagineers” first UX team?
11. us·er
noun
A person who uses or operates something, esp. a
computer or other machine.
Defined
by
Google.
Synonyms
Consumer, customer, employee, client, patient
Antonyms
Stakeholder, steering committee member, designer, developer
12. What is UX
a person's perceptions and responses
that result from the use or anticipated
use of a product, system or service
ISO1924
13. Includes The Users’
emotions, beliefs, preferences, perceptions,
physical and psychological responses,
behaviors and accomplishments
that occur before, during and after use
16. Meet the users’ needs & reach business goals
Solve business problems!
Improve communication!
Drive adoption & productivity!
Ensure profitability!
Enjoyable to use!
17. Meet the users’ needs & reach business goals
Make people
happy by creating
great experiences
18. User Experience Drives Behavior & Action
How a user feels
How a user feels
about a system
about a system
Affects their
behavior & choices
Impacting time, cost,
Impacting time, cost,
profit and satisfaction
profit and satisfaction
Bad Experience
Undesired Behavior
Negative Impact
19. User Experience Drives Behavior & Action
How a user feels
How a user feels
about a system
about a system
Affects their
behavior & choices
Impacting time, cost,
Impacting time, cost,
profit and satisfaction
profit and satisfaction
Good Experience
Desired Behavior
Positive Impact
20.
21. User Centered Design Process
01 02 03 04 05
RESEARCH
ANALYZE
IDEATE
EVALUATE
STYLIZE
BUILD
32. User Centered Design Process
01 02 03 04 05
RESEARCH
ANALYZE
IDEATE
EVALUATE
STYLIZE
BUILD
33. How we work together
· Communication - keep everyone involved in the whole process
· Check your ego at the door
· Set expectations and boundaries, build trust
· Know each other’s lingo
· Understand each other’s process, job and value
· Be excited to teach one another – not chastise for gaps in knowledge
· Devs aren’t machines, they have feelings too
· Designers aren’t machines, great work takes time
34. Key Take Aways
· NNg’s Intranet Design Annuals
· UX is valuable investment
· $10 change in UX phase, $100 in Design, $1,000 in Development
· UX bridges the gap between business and IT by being
the spokesperson for the user
· Design and Development are equally important
· Keep communication open throughout the entire process
· Learn each others’ job, limitations, lingo
· Collaboration is more important than your ego, you are working
toward he same goal
35. SLALOM CONTACTS
Robert
Nicole
Bryan
Portals & Collaboration
Practice Director
UX Designer
UI Developer
robert.toro@slalom.com
630.309.4042
nicolem@slalom.com
630.251.8821
bryang@slalom.com
773.359.3384
Toro
Maynard
Gulley
35