2016 FIT-C Fitness Industry Technology Trend Report

2016 FITNESS TECHNOLOGY
TREND REPORT
Join today @fittechcouncil | fittechcouncil.org | info@fittechcouncil.org PLEASE CLICK AND SHARE
1

join today @fittechcouncil | fittechcouncil.org | info@fittechcouncil.org
2016 FITNESS
TECHNOLOGY
TREND REPORT
NAVIGATING TECHNOLOGY CHANGE IS HARD WORK.
ARE YOU LOOKING FOR ANSWERS ? LET US HELP.
INFO@FITTECHCOUNCIL.ORG | @FITTECHCOUNCIL
PLEASE CLICK AND SHARE
@IHRSA #IHRSA2016
@EUROPEACTIVE #EHFF2016
JOIN US AT UPCOMING
GLOBAL EVENTS
2

TABLE OF CONTENTS
INTRODUCTION AND THANKS
DIGITAL MASTERS WILL EXCEL
ADOPTION OF TECHNOLOGIES IS LAGGING BEHIND
6 KEY CONSUMER TRENDS TO WATCH
THE MARKET IS GOING TO BE HUGE
FITNESS IS THE LARGEST SENSOR SEGMENT
SENSORS ARE PROLIFERATING AND COSTS ARE DROPPING
PLATFORMS ARE CRITICAL TO BETTER USE CASES
NEW DIGITAL BUSINESS MODELS HAVE ARRIVED
TOOLS THAT HELP EXISTING BUSINESS MODELS ARE AVAILABLE
CLOUD BASED SERVICES DELIVER SOLUTIONS AT LOW COSTS
PAYMENT TRENDS WILL CHANGE MONETIZATION
THE INTERNET OF EVERYTHING CREATES NEW OPERATING CAPABILITIES
ARTIFICIAL INTELLIGENCE WILL REDEFINE SERVICE AT SCALE
OMNI-CHANNEL DELIVERY IS A KEY TO SUCCESS
IMPORTANT UPCOMING GLOBAL EVENTS
2016 FITNESS TECHNOLOGY
TREND REPORT
4
5
7
8
9
10
11
14
15
16
17
18
19
20
21
22
SUBJECT PAGE
3

INTRODUCTION & THANKS
Dear Fitness Professional;
Thank you for taking time to review the Fitness Industry Technology Council’s 2016 Fitness Technology Trends Report. Our thanks go to the 34 brands, professionals and
associations who support the FIT-C, along with our dedicated board of directors. We encourage you to join us and become part of the movement by visiting
www.fittechcouncil.org. We have entered a new era where the use of technology and greater collaboration will propel our industry to new heights, growing the marketplace
by fueling new business models and ways of operating that enhance user experiences. Technologies predicted a few years ago have already exceeded expectations, and
the surge of new technologies are already impacting the market. This trend will only continue.
The leadership of the FIT-C and its current board believe that thoughtful adoption of technologies needs to accelerate at a faster pace. We think that there is a need for
greater collaboration among players in our industry space to unleash technologies for the benefit of all. These factors are necessary when considering the surge of
disruption that is emerging. Failing to adopt at a more rapid pace and failing to work more closely together could result in impediments to our efforts to serve a surging
market of customers around the globe. The opportunity is too great for us not to embrace this change technology is bringing.
We need your support, feedback and participation. This trend report has been compiled, along with our monthly newsletters, webinars and other content efforts, to educate
and promote the mindful and collaborative adoption of technologies for everyone’s benefit in the industry. That is our mission. We hope to see you at the upcoming IHRSA
2016 and EuropeActive Forum In 2016. Please spread the word and share this content and your thoughts throughout your professional and social networks.
We wish you great success in 2016. If we can be of any help let us know and we hope to visit with you soon.
Sincerely,
Bryan K. O’Rourke
President, FIT-C | Bryan@fittechcouncil.org
FIT-C 2016 Board Members
Paul Lockington Kelly Card Michael Piermont Ted Vickey Dave Johnson
Orange Theory Netpulse Amstatz FitWell EcoFit Networks
2016 FITNESS
TECHNOLOGY TREND REPORT
4

As “Leading Digital” Documents, Digital Masters Exceed Their Industry Peers On Average By 9% In Revenues And 26% In Profitability. Digital
Masters Excel At Making Better Decisions About What Technology Initiatives To Pursue And Steering Those To Success. FIT-C Believes That
Encouraging More Participants To Become Digital Masters Will Grow The Marketplace. Learn More At http://www.leadingdigitalbook.com/ .
THE MOST SUCCESSFUL FITNESS BRANDS WILL BE DIGITAL MASTERS
2016 FITNESS TECHNOLOGY TREND REPORT
5

BECOMING A DIGITAL MASTER TAKES NEW THINKING
1.Awareness
2.Starting Point
3.Shared Vision
4.Define Action
5.Build Governance
6.Fund Initiatives
7.Signal Ambitions
8.Earn Right To Engage
9.Evolve Culture
10.Build Skills
11.Align Rewards
12.Measure & Iterate
BECOMING A DIGITAL MASTER : 12 STEPS | FRAMING, FOCUSING, MOBILIZING, SUSTAINING
PROCESS OF ACHIEVING
MASTERY
Digital Masters Tend To Follow A Logical Process That Takes Into Account Twelve Steps With Four Key Phases. Masters Follow This Plan To
Conceive Of, Invest In, And Convert Their Organizations Into Ones That Succeed By Becoming Increasingly Digital. How We Think About
And Adopt Technology Is As Important As The Technology Itself. Learn More At http://www.leadingdigitalbook.com/ .
6

Digital Masters Operationalize Technologies Like Sensors Sooner Than Others. A Recent ACE Survey Of Fitness Professionals Showed
Only 51% Felt Prepared To Answer Questions About Wearable Technology From Their Clients - 75% Of Whom Wanted Help.
ADOPTION OF NEW TECHNOLOGIES IS LAGGING BEHIND
• Innovation Trigger
• Peak Of Inflated
Expectations
• Trough Of
Disillusionment
• Slope Of
Enlightenment
• Plateau Of Productivity
GARTNER’S HYPE CYCLE REFLECTS ESTIMATED ADOPTION TIMELINES
MARKET STAGES
OBSERVATION
• Consumers Are Well Ahead
Of Fitness Brands Abilities
To Service Them Via
Technology Like They Want.
7

CONSUMERS ARE ALREADY CHANGING BECAUSE OF TECHNOLOGY
These Six Trends Are An Amalgamation Of A Variety Of Trends Around The Consumer. The Underlying Theme Is That Consumer Centric
Value Propositions Influenced By Technology Are How Fitness Businesses Should Be Redefining Themselves For The Future.
• Better Experiences
• Personalized Service
• Higher Revenues
• Longer Life Cycle
OUTCOMES
UNDERLYING
THEMES
• Mobile First
• Omni-Channel
• Consumer Choice
• Convenience
8

DIGITAL MARKETPLACE IS IN ITS INFANCY : MARKET IS HUGE
http://rockhealth.com/reports/digital-health-consumer-adoption-2015/join today @fittechcouncil | fittechcouncil.org | info@fittechcouncil.org
The Digital Delivery Of Fitness And Health Services Is Just Beginning. Most Researchers Agree That The Market Is Huge And That Adoption
Is Set To Explode In The Coming Years. This Is Not Just For Fitness But For Medicine And Health Care In General As Well.
9

FITNESS IS THE LARGEST CONSUMER SEGMENT FOR SENSORS
65% ACTIVITY
42% LOSE WEIGHT
The Rise Of “Wearable” Sensors Is Mostly Driven By The Intent To Increase Activity And Lose Weight With The Majority Of Consumers Procuring
Devices On Their Own.
http://rockhealth.com/reports/digital-health-consumer-adoption-2015/
10

What represents fitness wearables today is morphing into a variety of other types of
sensors including patches and tattoos, ingestibles, and clothing.
SENSOR DEVICES ARE PROLIFERATING
11

SENSOR DEVICES ARE PROLIFERATING
What Sensor Technology Represents Is Going To Only Be Limited By One’s Imagination. Current Applications Are Creating Solutions That
Were Not Even Possible 24 Months Ago.
12

DEVICES ARE COMMODITIZING WITH DECLINING PRICES
The “Peace Dividend” From The Smartphone Wars
Intense Competition And Surging Production Of Things Like Smartphones Have Lead To A Hardware Revolution That Is Driving Costs Down Significantly
While Enabling More Rapid Innovation And Product Prototyping. The Hardware Revolution Is Just Starting And The Proliferation Of Smartphones Is Further
Enabling These Solutions To Become Very Robust. Learn More Here: https://trueventures.com/the-hardware-revolution-is-upon-us-and-why-it-matters/
13

PLATFORMS ARE CRITICAL TO BETTER USE CASES
SUCCESS MEANS HELPING CUSTOMERS
SOLVE THEIR PROBLEMS
Demonstrating How Technologies Like Sensors Or Apps Can Be Incorporated Into A Platform Which Provides An Eco-System Addressing
Customer Needs Is Key. Better Use Cases Help To Push Adoption Forward. There Are Several Thoughtful Solutions In The Marketplace Today
That Offer Answers And Brands That Are Or Have Implemented Them In Health Care And Fitness.
14

TECHNOLOGIES ARE CREATING NEW SERVICE DELIVERY MODELS
COMBINING TECH WITH HUMAN SERVICE TO MEET CUSTOMER NEEDS.
New Business Models That Greatly Leverage Technology Are Entering The Marketplace, Providing High Levels Of Service At Low Costs. The
Rise App Is An Example And Provides Personalized Coaching For Weight Loss Via Mobile Phone From A Nutrition Professional. These
Solutions Both Threaten Existing Models While Opening Up Huge Potential To Grow The Marketplace.
15

TECHNOLOGIES ARE CREATING NEW SERVICE DELIVERY MODELS
PERSONAL TRAINING
Solutions, Like amSTATZ, Leverage Technology To Reinvent How Traditional Business Models Can Be Executed More Productively.
This Allows Existing Business And Professionals To Take The Leap Into A New World Of Delivery Around The Customer.
16

CLOUD BASED SERVICES DELIVER SOLUTIONS AT LOW COSTS
APPS, WEARABLE ECO-SYSTEMS, AND ENTERPRISE SOLUTIONS ARE AVAILABLE
Solutions Like Netpulse Apps, MYZONE and ClubReady, Among Others, Provide High Quality SAAS Solutions To Meet The Needs Of The
Industry At Affordable Costs Enabling Brands To Adopt Cutting Edge Solutions Without Large Capital Outlays.
17

A SURGE IN NEW PAYMENT OPTIONS FOR CONSUMERS IS HERE
NEW PAYMENT PARADIGMS WILL CHANGE HOW WE MONETIZE SERVICE
The Explosion Of Payment Alternatives Like Chase Pay, Apple Pay, And Others, Will Revolutionize How Consumers Pay For Service Creating
An Array Of New Approaches To Monetize The Business Relationship And Enhance Convenience. Solution Providers Are
Investing Significant Capital Preparing For These Massive Opportunities Which Will Require New Thinking In Payment And Monetization.
18

THE INTERNET OF EVERYTHING IS CHANGING HOW WE OPERATE
Low Cost Cloud Based Platforms And Sensors Will Change How We Monitor And Service Equipment, Conduct Marketing, And Manage Our
Businesses In An Automated Fashion, Cutting Costs And Improving Quality. Vendors Like EcoFit Networks, Among Others, Are Delivering
Technologies Today That Enable This Functionality. Learn More Here: https://youtu.be/8NGzrtK7eV0
19

ARTIFICIAL INTELLIGENCE WILL REDEFINE HUMAN SERVICE
IBM's Watson Computer Began Health Care Industry Trials This Fall. The Goal Is To Help Oncologists Make Better Decisions For Cancer
Treatments; The System Will Eventually Aid In The Diagnosis And Treatment Of Other Chronic Diseases. Massive Computing Power, Evolving
Machine Intelligence And The Proliferation Of Data And Devices Will Enable Things Like Cars And Service Delivery In A Variety Of Health And
Fitness Applications To Be Autonomous And High Quality. While Humans Will Remain The Greatest App There Is , Business Models Using
Intelligent Systems Like Watson Will Enable Highly Personalized Health And Fitness Coaching To Happen At Scale. Learn More Here http://
www.fastcompany.com/3001739/ibms-watson-learning-its-way-saving-lives .
20

OMNI-CHANNEL DELIVERY MODELS WILL EXCEL
Leading Brands Are Embracing Technologies To Redefine Business Models By Moving From Single Channels Bricks And Mortar Alone, To Omni-
Channel Experiences That Connect, Service And Support Customers Using Technology And Human Service Interfaces (Fitness 3.0).
These Operators Will Likely Gain Significant Competitive Advantages Over Time If They Are Successful With Their Efforts To Become “Digital Masters”.
The Acquisition By Anytime Fitness Of PumpOne
Exemplifies The Realization By Industry Leaders Of
The Need For Omni-Channel Delivery.
Orange Theory’s Development Of Apps And Heart Rate
Training Technologies That Work For Members Inside
And Outside Of Their Studios Reflects Acknowledgement
Of The Importance Of Omni-Channel As Well.
WELCOME TO FITNESS 3.0
21

LIKED WHAT YOU READ ?
JOIN US TODAY AND PLEASE SHARE.
INFO@FITTECHCOUNCIL.ORG | @FITTECHCOUNCIL
Last Year EuropeActive’s “Essentials Of Motivation & Behavioral
Change For Fitness Health & Sports Professionals” Was Published With
A Global Forum On The Subject At FIBO 2015. This Year EuropeActive
Is Publishing “Growing The Fitness Sector Through Innovation” And
Conducting A Forum On The Subject In Advance Of FIBO On April
7th-10th. FIT-C Contributes To These Publications Which Feature
Explorations Of The Potential Of Technology With Practical Advice On
How To Adopt Technology Innovation. We Thank Our Strategic Partners
At EuropeActive and Our Friend And Associate Jan Middelkamp For The
Collaboration. For The Latest Follow EuropeActive On Twitter.
AT IHRSA 2015 FIT-C Held A Standing Room Only Forum On
Technology And We Are Doing It Again This Year. Please Join Us
Along With Some Of The World’s Leading Technology Experts For A
Roundtable Networking Event At #IHRSA2016 On Wednesday March
23rd From 1:30 - 2:30. We Thank Our Friends And Associates At
IHRSA For Their Support In Allowing Us To Conduct These Events As
Part Of The IHRSA Show.
To Get The Latest Updates Follow IHRSA And FIT-C On Twitter Or
Visit Our FIT-C Website.
IMPORTANT UPCOMING GLOBAL EVENTS
22
Purchase Your Copy Of Essentials Of
Motivation & Behavior Change, With A
Special Chapter Devoted To The Implications
Of Technology, Today From Blackbox
Publishers. Also Be On The Look Out For The
New Book, Growing The Fitness Sector
Through Innovation.

2016 FIT-C Fitness Industry Technology Trend Report

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a 2016 FIT-C Fitness Industry Technology Trend Report

Similar a 2016 FIT-C Fitness Industry Technology Trend Report (20)

Más de Bryan K. O'Rourke

Más de Bryan K. O'Rourke (20)

Último

Último (20)

2016 FIT-C Fitness Industry Technology Trend Report