20. History - Teaches Us Something
The Changing Role Of Women Impacted Clubs
Fitness Femininity Fonda & Cooper
Women encouraged to be Music and aerobics. The Millennial, Technology
attractive and feminine, but not beginning of uni-sex clubs as Technology use, gaming, social
muscular. The Women. Health Spa. woman entered corporate media, quantified self, smartphones,
Means of keeping a husband. world. grown children, empty nesting.
1930-1950 1950-1970 1970-1990 1990-2000 2000-2010
LaLanne, Figure Salons Ecology, Reflection, Impact
Television personalities, weight loss centers, spot Back to basics, functional training, outdoor
reduction vibration machines. Gender specific clubs. activities complimented. Low impact, Pilates,
Yoga.
历史告诉我们, 20
21. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013
健康是重要的
WELLTHY
GOOD HEALTH IS NOW AS IMPORTANT TO SOME
CONSUMERS AS HAVING THE BIGGEST, NEWEST OR
SHINIEST STATUS SYMBOLS
21
22. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013
WELLTHY | SIGN OF THE TIMES
“73% of consumers consider being
physically fit important to being ‘well,’
with 74% including ‘feeling good about
themselves’ .”
- The Hartman Group, August 2010
健身是重要的健康
22
23. Global Population
41%
Millennial | 10-32
青年人口
17% Under 9
13% Gen X 33-45
21% Boomers 46-64
7% Over 65
@bryankorourke #ihrsa2013 23
28. 30%
US Club Members Millennial
18-34 Years of Age
@bryankorourke #ihrsa2013 年轻人的客户
28
29. Traversing Demographics
中国使用40%
所有的人使用的技术
Connected Consumers
http://theregenerationroadmap.com/research/consumer-studyhttp://
techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-
web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-
84%
Access The Internet Daily
in-2012/
29
30. Radical Customer Transformation
“Transforming Expectations
Of and Interactions With All
Suppliers - From Retailers
and Manufacturers to
Governments and Utilities”
客户正在改变
http://www.ey.com/Publication/vwLUAssets/ @bryankorourke #ihrsa2013
Ernst & Young 2012
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf
30
31. 公司名称不重要
Ernst & Young 2012
US Chameleon Consumer
25%
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter 31
34. digital darwinism
25%
only would say customer experience is
good or excellent
很多客户不 心
@bryankorourke #ihrsa2013 Experian Survey 2012
34
35. Using Devices To Maxmimize Every Moment
客户正在发生变
63% of females
化,一些企业不改
and 73% of
males check at 变
least every hour
@bryankorourke #ihrsa2013
Mobile Moments
35
36. $2.7 Trillion
US “Sick Care” System Broken
医生护理昂贵
@bryankorourke #ihrsa2013
New Markets 36
37. Overall physical
activity has dropped
by 20% in the U.K.,
32% in the U.S., and
45% in China
孩子不正常
@bryankorourke #ihrsa2013
Children’s Health 37
38. Our big world is getting smaller
国际的
Globalism
@bryankorourke #ihrsa2013 38
40. The Rise Of The Rest
Shanghai Tower
不断增长的世界
By 2030 global middle
class is projected to double
@bryankorourke #ihrsa2013
to as many as 5 billion
40
41. Asia - Pacific Region
Highest Growth 5-7%
Our big world is getting smaller
亚洲最大的增长
增长将在城市
Globalism
41
47. 1.1 B - 2.3 B
2007 - 2012 people using Internet
超过550万中国人 Internet Users Doubled 47
48. 82% of 16-24 year olds in China
have a smartphone
82%
246 Million Subscribers
China is world’s largest market
Mobile Devices
@bryankorourke #ihrsa2013
246万中国用户 48
67. Where Are We Heading ?
“Disruption is altering
competition, creating
new opportunities by
redefining business
models and enabling
us to enter new
markets”
中断创造了新的途径 @bryankorourke
@bryankorourke #ihrsa2013 67
68. Where Are We In The Life Cycle ?
Are we going to embrace to “S” Curve ?
行业日渐成熟
Maturity
2008 - Present - the rate of expansion is
equal to that of the economy. Consolidation
of key players is underway. Profit margins
lessen.
Growth
1980 - 2007 Life Cycle, Nautilus,
Bally Sale, New Brands, Jane
Fonda Videos
Introduction - Infancy
1950 - 1979 Unisex, Figure Salons,
LaLanne, Bodybuilding
Decline ? Or S Curve
The Chasm
Innovators Early Adopters Early Majority Late Majority Laggards
68
69. Market Definition Today
Big Box
Micro
High
Low Cost Convenience
行业的今天 @bryankorourke #ihrsa2013
69
70. S Curve - Reinvention
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Spa
行业的明天 @bryankorourke #ihrsa2013
70
71. Entering Fragmentation Era
No single enterprise has large enough share
of the market to be able to influence
the industry's direction.
许多不同类型的业务
@bryankorourke #ihrsa2013
71