An overview of trends in mobility and how health clubs can adopt new technologies to increase member sales and retention.

1. scan for bio
mobility
will have a big impact
on the fitness industry
contact me:
@bryankorourke 6.22.2011
How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBA
Opportunities For The Health Club Industry bryan@fitmarc.com
www.bryankorourke.com 1

2. 6.22.2011
topics covered
How Mobile Technologies Are
Creating New Opportunities For
The Health Club Industry
mobility
thoughts ?
@bryankorourke
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 2

3. mobility
1st
technologies
How Mobile Technologies Are
Creating New Opportunities For
ideas ? The Health Club Industry
@bryankorourke
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 6.22.2011
3

4. items covered mobility
2nd trends
How Mobile Technologies Are
Creating New Opportunities For
The Health Club Industry
comments ?
@bryankorourke 6.22.2011
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 4

5. 6.22.2011
How Mobile Technologies Are
Creating New Opportunities
3rd what to do
For The Health Club Industry
now
mobility
let’s chat
@bryankorourke
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 5

6. 4th what to keep
an eye on - the
future
6.22.2011
@bryankorourke
How Mobile Technologies Are
mobility
Creating New Opportunities For
The Health Club Industry
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 6

7. Tip before we start mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
Get A QR Code
Scanner:
go to app store and
download one on
your smartphone
www.kaywa.com
www.i-nigma.com
Bryan K. O’Rourke, MBA
www.bryankorourke.com 7

8. mobility
1st
technologies
How Mobile Technologies Are
Creating New Opportunities For
The Health Club Industry
6.22.2011
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com
8

9. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
what is it ? definition
mo·bile /ˈmōbəl/
Adjective: Able to move or
be moved freely or easily.
Bryan K. O’Rourke, MBA
www.bryankorourke.com 9

10. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility Tablet Catagory
what is it ? definition
mo·bile /ˈmōbəl/
Tablet: 4th largest consumer
electronics catagory in 1
year.
Bryan K. O’Rourke, MBA
www.bryankorourke.com 10

11. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
Just Starting
Hardware,
Connectivity &
Software Are
Becoming
Smarter, Faster
& Cheaper !
Bryan K. O’Rourke, MBA
www.bryankorourke.com 11

12. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
Geolocation
Bryan K. O’Rourke, MBA
www.bryankorourke.com 12

13. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
72.5 Million
Smartphone
Users Today
Bryan K. O’Rourke, MBA
www.bryankorourke.com 13

14. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility Matt Galligan,
“In my co-founder of
opinion, the SimpleGeo
'future of
mobile' is the
'future of
everything'.”
“knee of the curve”
law of accelerating returns
Bryan K. O’Rourke, MBA
www.bryankorourke.com 14

15. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
Mobile Will Be THE
Main Way You Attract
& Retain Members
15

16. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
accelerating adoption
Bryan K. O’Rourke, MBA
www.bryankorourke.com 16

17. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
accelerating adoption
Bryan K. O’Rourke, MBA
www.bryankorourke.com 17

18. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
accelerating adoption
Bryan K. O’Rourke, MBA
www.bryankorourke.com 18

19. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobile driving
social
media
Bryan K. O’Rourke, MBA
adoption
www.bryankorourke.com
19

20. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
so | lo | mo mobile driving
social
media
Bryan K. O’Rourke, MBA
adoption
www.bryankorourke.com
20

21. 1st - technologies mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
what’s it mean ?
disruption:
massive consumer
change
Bryan K. O’Rourke, MBA
www.bryankorourke.com
21

22. 2nd Trends mobility
How Mobile Technologies Are
Creating New Opportunities For
The Health Club Industry
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 22

23. 2nd - trends mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
2 Years 100 Million U.S. Smartphone Users
addressing
trends: we are
talking about
YOUR gym opportunity
members
scan the QR code to watch the Google video
Bryan K. O’Rourke, MBA
www.bryankorourke.com
23

24. 2nd - trends mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility | interesting facts
5 times more mobile devices than computers
Text messaging read rate at 90% in 15 minutes
Mobile 5X better sales conversion rate than online
Mobile 7X better coupon redemption than online & offline
270 million mobile subscribers in the U.S.
91% keep phone within 3 feet 24 hours a day, 365 days per year.
@bryankorourke
Bryan K. O’Rourke, MBA
www.bryankorourke.com
24

25. Mobility Trends And Health Clubs
mobility Opportunities To Grow Membership
2nd - Trends
5 Parts
Consumers = Members
25

26. Consumers = Members

27. 2nd - trends mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
Consumers = Members
27

28. 2nd - trends mobility
28

29. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
29

30. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
30

31. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
31

32. Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
2nd - Trends
5 Parts
32

33. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
33

34. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
34

35. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
35

36. Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
2nd - Trends
5 Parts
Consumers = Members
36

38. 2nd - trends mobility
38

39. 2nd - trends
mobility
Mobility Trends And Health Clubs
Opportunities To Grow Membership
39

40. Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
2nd - Trends
5 Parts
Consumers = Members
40

41. 2nd - trends
Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
41

43. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
43

44. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
44

45. Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
2nd - Trends
5 Parts
Consumers = Members
25
45

46. 2nd - trends mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
46

47. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
47

48. 2nd - trends mobility
Mobility Trends And Health Clubs
Opportunities To Grow Membership
48

49. 2nd - trends Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
49

50. 2nd- trends
Mobility Trends And Health Clubs
mobility Opportunities To Grow Membership
Other Key
Trends
50

51. 2nd- trends
Mobility Trends And Health Clubs
mobility Opportunities To Grow Membership
Apps
Over 1 In 4 US adults
Use Mobile Apps
(for 5 app trends you can’t
ignore scan the qr code)
51

52. 2nd- trends mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
QR Codes = Quick Response
Bryan K. O’Rourke, MBA
www.bryankorourke.com 52

53. 2nd- trends mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
QR Code Link To Anything | Trackable
Bryan K. O’Rourke, MBA
www.bryankorourke.com 53

54. 2nd- trends mobility
Mobility Trends And Health Clubs
Opportunities To Grow Membership
Mobile Payment
Systems
Square
Bryan K. O’Rourke, MBA
www.bryankorourke.com 54

55. 2nd- trends mobility
Mobility Trends And Health Clubs
Opportunities To Grow Membership
Adoption Of Mobile Payment
Coming Mainstream
Bryan K. O’Rourke, MBA
www.bryankorourke.com 55

56. 2nd- trends mobility
Mobility Trends And Health Clubs
Opportunities To Grow Membership
What does it all mean ?
To Attract & Retain
Members You NEED to be
in the MOBILE Space !
What Is Your MOBILE Strategy ?
Bryan K. O’Rourke, MBA
www.bryankorourke.com 56

57. How Mobile Technologies Are
3rd what now ? Creating New Opportunities
For The Health Club Industry
4 things !
mobility
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 57

58. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
WARNING : ideas must be integrated with
overall business and marketing strategies
Bryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?
www.bryankorourke.com
58

59. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
New
Exploding
Uncertain
Experiementation
Amount of mobile advertising as
percentage of overall global
advertising spending
Bryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?
www.bryankorourke.com
59

60. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
What Is Your MOBILE Strategy ? 1 - Mobilize Web Site
Make Your Web Site
Usable On Mobile
Devices. Scan QR
Code For How To:
Bryan K. O’Rourke, MBA
www.bryankorourke.com
60

61. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
2 - Grab Mobile “Turf” Integrated Into Your
Bryan K. O’Rourke, MBA
www.bryankorourke.com
Marketing Plan
61

62. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
2nd - 9 Tips For Grabbing Turf
Scan The QR Code Below With Your Mobile Phone
1. Learn Platforms
2. Set Goals
3. Establish Presence
4. Customize
5. Compelling Promos
6. Engage Members
7. Track
8. Adapt
9. Avoid Pitfalls
Bryan K. O’Rourke, MBA
www.bryankorourke.com
62

63. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
3 - Use & Create Apps
Bryan K. O’Rourke, MBA
www.bryankorourke.com
63

64. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
3 - Use & Create Apps
Suppliers to the fitness industry entering the mobile
space offering new member features . Solutions like
mobile roadie enable you to create apps
inexpensively.
Bryan K. O’Rourke, MBA
www.bryankorourke.com
64

65. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
3 - Use & Create Apps
@bryankorourke to learn more
Bryan K. O’Rourke, MBA
www.bryankorourke.com
65

66. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
4 - Experiment With Mobile Advertising
QR Code
Mobile Search Ads
SMS Messaging
Bryan K. O’Rourke, MBA
www.bryankorourke.com 66

67. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
QR Code Integration Offers
Promotions
Print Ads
Signage
Temp Tatoos
20 Ways To Use
QR Codes
Bryan K. O’Rourke, MBA
www.bryankorourke.com
67

68. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
Mobile Search Ads
highly targeted, affordable, keyword, geography
Bryan K. O’Rourke, MBA
www.bryankorourke.com 68

69. 3rd - what now ? mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
SMS “Text” Advertising
9 tips for sms marketing
Application Platforms
Provide Easy Ways
To Manage Text Campaigns
Bryan K. O’Rourke, MBA
www.bryankorourke.com
69

70. 4th what to keep
an eye on - the
future
6.22.2011
questions ?
@bryankorourke
mobility
How Mobile Technologies Are
Creating New Opportunities For
The Health Club Industry
Bryan K. O’Rourke, MBA, 2011
www.bryankorourke.com 70

71. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
mobility
Matt Galligan,
co-founder of
“In my opinion,
SimpleGeo
the 'future of
mobile' is the
'future of
everything'.”
Bryan K. O’Rourke, MBA
www.bryankorourke.com 71

72. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
Mobile Will Be THE
Main Way You Attract
& Retain Members
72

73. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
1 - Mobile & Tech Trends Will Continue To Advance
Apps
Devices
Mobile Search
Mobile Commerce
Advancing Mobile Technologies Will
Create A Storm Of Change
73

74. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
2 - Health Club Information System Platforms
New Cloud Solutions Integrated Around
The Customer & Business Model
74

75. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
3 - Virtual Reality - Inside & Outside Clubs
Scan for video demo below
Increased Blending Of The Physical
& Digital Worlds In New Ways Via VR
75

76. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
4 - Gamification
scan to learn more
Increased Blending Of The Physical
& Digital Worlds In New Ways Via VR
76

77. Finally mobility Mobility Trends And Health Clubs
Opportunities To Grow Membership
@bryankorourke
1. technology
2. trends
3. now what ?
4. the future
what’s it mean ?
disruption:
massive consumer
change
Bryan K. O’Rourke, MBA
www.bryankorourke.com
77

78. Thanks ! scan for bio
mobility
What’s YOUR Mobile
Strategy ?
questions ?
@bryankorourke
6.22.2011
How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBA
Opportunities For The Health Club Industry bryankorourke@me.com
www.bryankorourke.com 78